Aug 04, 2022
While the U.S. economy may be losing momentum, that hasn’t stopped trade show and event-related organizations—particularly convention and visitors bureaus—from hiring fresh talent and placing new and experienced leadership at the helm. Take a look!
Visit Baton Rouge
Jill Kidder, current president and CEO of the Louisiana Travel Association (LTA), the primary voice for Louisiana’s tourism industry, has been tapped to become the new president and CEO of Visit Baton Rouge. Selected by the Visit Baton Rouge Board of Directors June 30, she will replace current President and CEO Paul Arrigo, who… more
Aug 01, 2022
It can be daunting to be the “first.” But for Lynn Osmond, the new president and CEO of Choose Chicago, being the very first woman to helm the city’s official destination marketing organization is an exhilarating, once-in-a-lifetime opportunity.
Just two and a half months into her new role, Osmond has hit the ground running, laser-focused on promoting the U.S.’s third-largest city on the national and global stage. And she is more than prepared to pull this mission off successfully. She possesses an intimate knowledge of the Windy City, its tourism and hospitality community and DMO following… more
Jul 12, 2022
When it comes to achieving true sustainability, the meetings and events industry has a lot of work to do. For decades, many planners have been touting the “green” practices they’ve been carrying out at events such as going paperless, recycling, reducing waste and reusing signage, all with good intentions. But when faced with the hard, cold fact that the industry by its very nature creates temporary experiences in an extremely wasteful way, producing massive amounts of carbon emissions in the process, are those low-hanging-fruit-type practices really enough? The answer is obvious.
It’s time… more
Jul 06, 2022
As the trade show industry continues its evolution toward a post-pandemic future, event-related organizations across the U.S. and abroad are appointing new leaders, promoting staff and hiring new team members in preparation for bluer skies ahead. Here are the latest exciting new people developments you need to know!
BPA Worldwide
Leading global assurance provider of media, technology, events, and sustainability compliance, BPA Worldwide, has named Richard Murphy president and CEO. He replaces Glenn Hansen, who intends to retire in June 2023 and in the interim, has been named executive… more
Jun 30, 2022
As trade shows and conferences continue their steady return to face-to-face, convention centers are happily welcoming back event participants. However, for the events industry and the myriad venues that support it, the post-pandemic era hasn’t turned out to be synonymous with a return to business as usual. Attendee priorities have changed, and it’s not just show organizers who are having to work harder than ever to lure audiences back to their events, venues are also having to adapt, working harder and faster to meet ever-changing needs in order to fill their exhibit halls and meeting rooms… more
Jun 23, 2022
Three is not a crowd when it comes to the leadership team at Huntington Place. While female executives and general managers are becoming more and more common at convention centers across North America, few U.S. facilities can claim an all-female leadership team made up of three dynamic industry veterans: Lisa Canada, chairwoman of the Detroit Regional Convention Facility Authority (DRCFA) and the DRCFA Arts Committee; Karen Totaro, general manager; and Becky Bixby, assistant general manager. Bringing decades of experience to their roles, the powerful trio has made Detroit’s downtown… more
Jun 14, 2022
In their quest for recovery and growth, associations, CVBs and trade show producers have been busily tapping new executives as well as filling director and management positions with experienced professionals. Check out all the hard-working individuals moving up at event-related organizations across the U.S. this month!
American Pet Products Association
The American Pet Products Association (APPA) has appointed seasoned association executive Peter Scott as its CEO, effective Aug. 15. A proven leader bringing more than 20 years of experience to his new leadership role, Scott has served as… more
Jun 06, 2022
When asked how she started her career in convention facility management, Peggy Daidakis chalks it up to being in the right place at the right time. The much-respected convention industry veteran started her events career in the late 70s at the genesis of Baltimore’s meetings and events industry, cutting her teeth as an event coordinator and sales representative for the newly formed Baltimore Convention and Visitors Bureau (now Visit Baltimore), tasked with attracting conventions and trade shows to the soon-to-be-opened Baltimore Convention Center (BCC).
“I was working as an aide to the… more
May 30, 2022
Spring continues to blossom with a slew of new hires and promotions and newly created positions at trade show and event-related organizations across the U.S. and abroad. Here’s the latest news about hard-working professionals in the trade show industry that you need to know!
Spiro
Spiro, the brand experience agency within the GES Collective, has named marketing, PR and digital media content veteran Beki Winchel its thought leadership and innovation director. Based in Gothenburg, Sweden, she will focus on creating impactful thought leadership content, strategies and campaigns designed to… more
May 16, 2022
The second quarter of the year continues full steam ahead as organizations covering all facets of the trade show and events industries continue their strong hiring and promoting activities to fill key positions and reward hard-working staff with elevated titles. Check them out!
CloserStill Media
London, U.K.-based CloserStill Media, a leading global exhibition business, has tapped exhibition industry veteran Yancy Weinrich as president of North America. In this newly created position, the award-winning trade show executive will spearhead the company’s major U.S. expansion and high-growth… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.