Dec 21, 2015
By Elizabeth Johnson
If your New Year’s Resolution is to “do it better” in 2016, you’re not alone. Whether it’s more attendees, a larger exhibit hall, a broader international reach or more sponsorship revenue, show planners have ambitious goals that mean marketing needs to be more effective.
But, with all the possibilities, how do planners market their events better than ever before? The industry’s leading marketing experts weighed in on how event marketing will evolve in the coming year and shared best practices for getting it right.
Kevin Miller, president of Frost Miller
“2016 will be the… more
Dec 15, 2015
Deutsche Messe’s five industrial trade show collocated at the International Manufacturing Technology Show (IMTS), on tap Sept. 12-17 at McCormick Place in Chicago, will occupy two times more space, compared with 2014.
IMTS currently is up 10 percent in display area space and 16 percent in exhibitor participation. Hannover Fairs USA, Deutsche Messe’s U.S. subsidiary, is organizing the five shows and conferences.
The growth of Deutsche Messe’s portfolio at IMTS is a direct result of the resurgence of manufacturing in America.
Industrial Automation NORTH AMERICA premiered in 2012… more
Dec 13, 2015
Longtime hospitality executive, David M. Gibbons of Rockport, Mass., was named by board of directors for the Massachusetts Convention Center Authority as its executive director.
Gibbons becomes the third leader in the history of the MCCA, taking over most recently for James Rooney, who left to run the Greater Boston Chamber of Commerce.
Gibbons appointment comes after a several-month search process led by executive search firm Korn Ferry. In his role, Gibbons will oversee ownership and operations of the Authority’s four facilities, including the Boston Convention & Exhibition… more
Dec 13, 2015
The 2015 Greenbuild International Conference and Expo, owned and operated by Informa Exhibitions and presented by the U.S. Green Building Council and held Nov. 18-20 at the Washington Convention Center in Washington, D.C., saw a big attendance uptick at the recent show.
Attendance was 19,058, a significant increase, compared with the 2014 event. There also were 548 exhibiting companies participating on 144,300 square feet of exhibit and display space on the trade show floor.
Greenbuild featured more than 200 sessions, tours, summits and workshops in the robust education program… more
Dec 10, 2015
Meeting Professionals International and the International Association of Exhibitions and Event have decided to form a business partnership to benefit their respective members.
The agreement aims to leverage the two associations' complementary business synergies and increase brand awareness to member audiences through MPI's The Meeting Professional® magazine.
"The partnership with IAEE is an opportunity for our associations to address the growing need for collaboration between the meeting, tradeshow and event principles," said Paul Van Deventer, president and CEO of MPI.
He… more
Dec 09, 2015
The recent staging of ProWine China 2015, International Trade Fair for Wines and Spirits, in Shanghai drew around 600 wine and spirits producers from 33 countries presented their products.
The event featured 16 country pavilions and three regional pavilions. The majority of the exhibitors was from France, followed by Italy, Spain and Argentina and included many large wine producers such as KWV, Les Grands Chais de France, Constellation Brands and LCW.
Popular wine growing nations such as Australia and Chile exhibited with an official national pavilion for the first time. ProWine China is the… more
Dec 09, 2015
The Thailand Convention and Exhibition Bureau (TCEB) is continuing its ASEAN Rising Trade Show (ART) campaign to support the Thai exhibition industry through promoting the country as a high potential marketplace for the ASEAN market.
The ART campaign is expected to run for three years from 2015 with the goal to raise the profile and standard of the Thai exhibition industry.
The first-year of the ART campaign is set to officially finish in December 2015. The number of international exhibitors and visitors in the first three quarters of 2015 increased more than 75 percent year-on-year.
The… more
Dec 09, 2015
Whoever said December was a slow month, might have been wrong when it comes to end of this year’s new hires and promotions, with several companies bringing people on before kicking off a fresh start in 2016.
Global Experience Specialists recently named Wendy Gibson as executive vice president of global marketing.
Gibson is an accomplished B-to-B marketing leader with a high-tech background and brings 25 years of managing all aspects of marketing, including branding, lead generation, product marketing, corporate marketing, digital, social and business development.
As executive vice president… more
Dec 09, 2015
The ninth edition of the ASIAWATER Expo & Forum, the largest and leading water and wastewater event for developing countries in Asia, will take place April 6-8 at Kuala Lumpur Convention Centre.
With 90 percent of the booth space already booked, ASIAWATER 2016 is one of the best shows throughout Asia for current ASEAN water needs, including water supply, water resources, sanitation and purification.
As part of the ASIAWATER 2016 marketing campaign, the ASIAWATER team organised a technical visit for their exhibitors, staff and media to Indah Water Konsortium (… more
Dec 09, 2015
Global Sources, a leading business-to-business media group based in Hong Kong, has recently reported its financial results for the third quarter ending Sept. 30.
Revenue from continuing operations was US$23.5 million, down from US$31.7 million in 2014. The company also posted an IFRS net loss of US$4.6 million. In the same quarter last year, Global Sources recorded a net profit of US$1.9 million.
The decline in revenue hit all of Global Sources core businesses. Online revenue fell by 15 percent to US$15.9 million. Exhibition revenue plummeted by 57 percent to US$4.1 million in 2015.
The… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.