Apr 02, 2018
There is a lot of noise and competition out there, which means it’s getting more and more challenging for brands to really stand out and catch the attention that they need.
To help brands figure out what tools might help them rise above, Next Events Media Group, run by trade show industry veterans Britton Jones and Sharon Enright, will launch a new show – BRANDXCELERATOR – Nov. 11-12 at at New York’s Metropolitan Pavilion located at 125 West 18th Street.
BRANDXCELERATOR is a one-of-a-kind conference and trade show to provide mid-market company owners and top managers the branding tools and… more
Mar 29, 2018
Lance Fensterman has been promoted to president of Global ReedPOP, the rapidly growing pop culture division of Reed Exhibitions that he helped to conceive and launch.
Thanks to Lance’s vision and leadership, ReedPOP has become the leading producer of pop culture events in the world, and is the fastest-growing portfolio within Reed Exhibitions, according to company officials.
"Lance’s passion is unmistakable and contagious, and that passion has driven the explosive growth of ReedPOP from a quirky offshoot of Reed Exhibitions to the global powerhouse brand that it is today" said Hervé Sedky… more
Mar 29, 2018
For the first time in Freeman’s 90-year history, a non-family member was named its fourth CEO – Bob Priest-Heck.
“We are focused on building our clients’ brands and helping them succeed in a dynamic environment by creating meaningful brand experiences that help build relationships and drive clear and measurable outcomes,” said Joe Popolo, CEO of The Freeman Company, the newly created parent company that encompasses Freeman, Encore Event Technologies and Alford Media.
He added, “Bob is no stranger to this, having previously served as the president of Freeman. He has a history of driving… more
Mar 28, 2018
Robots sparring with light sabers, t-shirts printed on the spot for a good cause, genetic testing companies and lots and lots of AR and VR were just a few of the highlights at the South by Southwest (SXSW) main trade show that ran March 11-14 at the Austin (Texas) Convention Center.
This trade show actually was just one of many that ran during the two-week SXSW main event that drew together 70,000+ attendees in the interactive, film and music industries for parties, brand activations, sessions and keynotes.
TSNN touched base with Brittani Mathis, senior exhibitions manager, before SXSW… more
Mar 28, 2018
Michael Fetter has been hired as the director of marketing in the Marketing Communications department for the Louisville Convention & Visitors Bureau.
Before coming to the bureau, Fetter was a media buyer for Bandy Carroll Hellige (BCH), as well as a marketing manager for Phoenix Process Equipment Company where he oversaw all strategic marketing and communications plans.
Fetter returned to BCH in 2016 as an account manager, with the Louisville Convention & Visitors Bureau among his clients.
He graduated Cum Laude from the University of Kentucky with a Bachelor of Science in… more
Mar 27, 2018
The Center for Exhibition Industry Research (CEIR) has released the first study in its newest research report series for event attendee marketers, “How to Grow Attendance.”
Focused on planning and goal setting to help position an attendee marketing campaign for success, Report One: Planning and Goal Setting that Positions Efforts for Success provides benchmarks for all phases of a marketing campaign, documents the most popular attendee marketing approaches used by show organizers and pinpoints characteristics where attendee growth is achieved.
According to Cathy Breden, CEO of CEIR, the “… more
Mar 23, 2018
Cincinnati Magazine has purchased Cincinnati Baby & Beyond Expo from Hart Productions.
Set for Sept. 15-16 at the Sharonville Convention Center in Cincinnati, Ohio, the annual consumer show for moms, moms-to-be, parents and extended family attracts more than 10,000 attendees and more than 150 exhibiting companies featuring the latest in baby gear, clothing and accessories, along with onsite child and health care experts and interactive activities to keep kids entertained.
According to Ivy Bayer, publisher of Cincinnati Magazine, which has produced the expo’s program since its inception… more
Mar 21, 2018
The Expo Group, an exhibitions and events partner that invests in growth, is now accepting nominations from across the industry for The Expo Group Show Manager of the Year (SMOTY) Awards. The awards program annually recognizes great leaders in events and trade shows.
“Honorees of the SMOTY Awards wow everyone with their commitment, innovation and excellence,” said President and COO of The Expo Group Randy Pekowski.
He added, “This awards program is a way for us all to recognize people who don’t always receive accolades in the press or within our industry associations. By presenting these… more
Mar 21, 2018
Reflecting the dynamic growth of the manufacturing industry in Latin America, EXPO MANUFACTURA, the annual trade show and conference for the manufacturing and processing industry in Mexico, recently pulled off its largest show to date at CINTERMEX in Monterrey, Nuevo Leon, Mexico.
Held Feb.6-8 under the theme “Manufacturing 4.0: Maximum Productivity and Competitiveness,” the 22nd edition of the three-day trade show and conference boasted a five percent increase in attendance with more than 12,944 industry professionals and 336 exhibiting companies showcasing 600 brands and technology… more
Mar 20, 2018
Fairmont Austin, the brand’s second largest property worldwide, opened its doors on Mar. 5 – just in time for the 2018 South by Southwest conference and festival.
The long-anticipated property, initially scheduled to open in June of last year, supersedes the J.W. Marriott Austin as the largest hotel in Central Texas. It is also now the largest Fairmont hotel in the U.S.
With 1,045 guest rooms, nearly 140,000 square feet of meeting space and direct access to the Austin Convention Center via an elevated walkway branded as “Red River Canopy Walk,” the hotel will appeal to many organizations… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.