Apr 29, 2018
While planning an event in an industry, show organizers quickly learn the leading voices of that industry. These voices influence large communities and offer a type of credibility brands themselves cannot. As a result, marketers have quickly engaged in “influencer marketing campaigns.”
“Influencers are a class of individuals who naturally attract emulation by their behaviors, relationships or opinions,” said Tamar Beck, CEO of Gleanin, an influencer marketing platform.
Ed Several, senior vice president of Reed Exhibitions-Americas, defines event influencers as any attendee or exhibiting… more
Apr 26, 2018
In a continuing effort to enhance its international business relationships, World Trade Center Las Vegas recently signed three Memorandums of Understanding (MOU) at the 49thWorld Trade Center Association General Assembly in the Netherlands with host World Trade Center Leeuwarden, World Trade Center Twente and World Trade Center Denver.
The agreements encourage Las Vegas to co-market with the three cities under the WTCA’s expansive brand to create access to key trade information and market research as well as facilitate business trade missions around the world.
“Following a record-breaking… more
Apr 25, 2018
An event provides one of the most powerful opportunities for sponsors to get their brand and message out in a face-to-face environment. For event organizers, sponsorships can help offset costs, increase revenue, enhance the attendee experience and strengthen partnerships.
To help clients increase the value, efficiency and impact of their live events, GES has launched GES Sponsorship Strategy & Sales. Announced on Apr. 10, the new program enhances the company’s sponsorship program offerings.
“We’ve blended decades of experience in live event marketing and domain knowledge with the… more
Apr 24, 2018
The Society of Independent Show Organizers (SISO) has awarded the trade show for-profit industry’s most prestigious award, the “Robert L. Krakoff Industry Award of Excellence” to Galen Poss, vice chairman of dmg::events.
“SISO is proud to announce the winner of the 2018 R L Krakoff Award is Galen Poss,” said Tony Calanca, executive vice president of Exhibitions for UBM.
He added, “Galen has demonstrated in his more than two decades of work in the face-to-face industry his leadership, professionalism, dedication to the industry, and his humanity. We could not be happier than to have Galen… more
Apr 23, 2018
For the ninth year in row, Trade Show News Network will hold its prestigious and original TSNN Awards program that honors the top fastest-growing shows in attendance and net square footage Aug. 10-12 in Louisville, Ky.
The list of 50 shows that will be feted during the three-day, celebration-filled event can be found listed below and also HERE.
“The Top 50 fastest-growing show winners were chosen by their show’s growth rate between 2015-2017 in attendance and net square footage,” said Tarsus Media President Rachel Wimberly.
She added, “We are really excited to fete all of the winners for… more
Apr 20, 2018
We know how hard you and your team work to make your trade show a success! We know you’ve earned bragging rights, so we want to hear from you!
Nominations are open for the TSNN Awards “Best of Show” Awards and we’re leaving it up to you to Tell us why you think your show is the BEST!This is the eighth year for this special award, and five nominees will be invited to the 2018 TSNN Awards: Celebrating Success Aug. 10–12 in fun Louisville, KY. The overall winner will be announced at the gala awards celebration Aug. 11.
To be considered, please, submit your show HERE.There is no specific… more
Apr 19, 2018
Last month, full-service global meetings solution company, ConferenceDirect, provided 23 of its associates with the opportunity to learn how to identify and help stop a growing problem in the hospitality industry: human trafficking.
At the company’s Annual Partner Meeting on March 28 at the Loews Hollywood Hotel, the ConferenceDirect employees completed a Human Trafficking Awareness course presented by the Los Angeles Coalition to Abolish Slavery and Trafficking (CAST), which works to identify human trafficking cases in the Los Angeles region and offers a variety of local public speaking… more
Apr 18, 2018
The St. John’s Convention Centre, National Association of Drug Stores and International Market Centers all either brought on a new supplier or renewed an existing contract in the past month during a busy time in the trade show industry.
Centerplate was selected as the exclusive catering partner for the St. John’s Convention Centre, following a comprehensive bid process.
Located in the heart of downtown St. John’s in Newfoundland and Labrador, SJCC offers state-of-the-art facilities for meetings, conferences and events.
The 10-year contract will encompass all food and beverage services… more
Apr 17, 2018
Dallas-based Freeman bought Sydney, Australia-based Info Salon Group led by CEO Jo-Anne Kelleway, an event technology solutions company that focuses on online and onsite registration, as well as data tracking and capture.
“We’re always looking for ways to simplify the event and show planning processes for our clients; and investing in leading digital technologies enables us to provide the robust capabilities show organizers need to thrive in the ever-evolving events industry. This was the case with our recent Blueprint floor plan management solution launch, and it is the driving factor… more
Apr 17, 2018
After a shareholder vote today in which 99 percent voted in favor of approval, Informa’s $5.5 billion valued deal to buy UBM was given the greenlight, creating the largest trade show company in the world.
“We are encouraged by the strong support from shareholders of both companies for this combination, which will create a leading, international B2B Information Services Group,” said Stephen A. Carter, Informa’s CEO.
Under the terms of the offer, UBM shareholders will receive 1.083 Informa shares for each UBM share and $2.33 in cash.
Carter in an earlier statement said that shareholders… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.