Experts & Opinions
Nov 09, 2014
Are you looking for ways to improve your on-site strategy at your next trade show? Even if you have an outstanding trade show exhibit, with innovative displays that make your product almost jump off the shelf, compelling literature, and giveaways that everyone wants, your company will not get the most out of the show unless booth staffers are prepared to do a good job of selling for your company.
Preparing Your Booth Staffers
After all, that’s why you have people in your booth – to sell. Even if you take no orders on the show floor, there are many sales functions that take place as staffers… more
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Nov 02, 2014
Following up on sales leads from your trade show marketing can be tough.
While you want to initiate action and get the sales process moving forward, coming off as too pushy can backfire and cause your lead to back out altogether.
Much has been written about closing the deal, but there’s surprisingly little detailed information out there on taking your leads from cool or simply lukewarm to the end of the sales process.
In this guide, we’ll share seven strategies that you can use to follow up on sales leads without coming off as the pushy, desperate, hard-selling salesperson every business… more
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Nov 02, 2014
I was having a great conversation this week on Rite Aid’s decision to disable the ability to use Apply Pay and Google Wallet because of their contractual obligations with CurrentC. After doing some digging and reading up, this seems to be a case of corporations and big data gone bad.
So, when does getting your hands on that data become an issue, and how do you balance data capture with great user experience? Let’s examine the Rite Aid story and see what went wrong.
The act of the capture: Many of the complaints about CurrentC are around asking for sensitive data up front (like… more
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Oct 26, 2014
Plastic bag bans have been cropping up in California for years, so when Gov. Jerry Brown signed SB 270 on Sept. 30, which bans single-use plastic bags throughout the entire state, it seemed like the next logical step.
More than100 cities and counties in California already had laws banning or regulating plastic bags, and the statewide measure is very similar to the majority of these laws - disposable plastic bags are banned and paper bags are available for a 10-cent fee.
This law will have a tremendous impact on the environment, but it also affects how people that live in the state, as well as… more
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Oct 18, 2014
If you're going to spend the money to get space for your company at a trade show - not to mention paying for people to man the booth or losing valuable employees who could be doing their regular jobs (maybe even including you!) - you'd better make sure that it's worth it.
Trade shows can be fantastic ways to drum up excitement for your business or even launch new products because you've got a captive audience and one that should be receptive to the kinds of things you'll be selling. But the flip side of that coin is that you're also directly competing with everyone else around you for time… more
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Oct 18, 2014
You’re a trade show exhibitor, but surely you have occasion to be a trade show visitor. As an attendee, you probably don’t care to be ignored by an exhibitor that has products in which you have an interest. At the other extreme, you don’t want an exhibitor to be all over you, particularly if his product line is of no interest to you.
Keep this in mind when the tables are turned. If someone passing your booth makes it clear that he or she has no need for your product, give them the courtesy of allowing them to proceed unhindered to the exhibits in which they have an interest. Unless you have a… more
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Oct 12, 2014
For vendors, trade shows are great place to sell products, increase brand recognition, and network with potential clients However, it is also easy to disappear in a sea of competitors. Use these eleven tips to make your business and your trade show booth stand out in the eyes of potential customers:
1. Send the best trade show staff.
In business, as in life, how we present ourselves reflects on who we are. Technology has changed how we communicate, but face-to-face interaction is still the most effective way to interact with potential customers. At trade shows, the team… more
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Oct 05, 2014
Small and big businesses alike have found out just how powerful social media can in helping their company expand. In fact, according to CeBIT, the massive German technology show, 97 percent of consumers search for businesses online. The more technologically-advanced our society becomes, the more people will be relying on social media websites and mobile apps to help make their purchasing decisions.
While social media allows for people to conveniently network online, nothing compares to the effects of networking face-to-face, which is why trade shows continue to thrive, even in this… more
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Oct 05, 2014
There are a lot of generalizations when it comes to our industry. Many people who are unfamiliar feel the same type of planning and work goes into an exhibition, meeting, consumer event, corporate event or congress. Well, we all know that isn’t true; the planning and execution differs by the type of live event being produced. Drayage, kit rules and regulations, negotiating show floor packages, etc. often aren’t a topic of conversation with my corporate events clients. One thing that is critical across the board with corporate events is planning for attendee engagement.
After years of working… more
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Sep 28, 2014
There was a time when any kind of promotion or advertisement was only done by professionals. It was a time when Don Draper of Mad Men spent hours brainstorming with his team to come up with one perfect catchphrase to promote a singular product. While certainly there are still plenty of pros in publicity and advertising, social media – including blogging, Facebook, Twitter, etc. – has changed the game of this kind of work.
You no longer necessarily need a seasoned expert to promote your product or event; you only need an Internet connection and a webpage. This is great news for some businesses… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
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Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.