Experts & Opinions
Mar 08, 2015
Lead capture is likely one of your company’s main objectives when exhibiting at a trade show.
Despite this, some organizations – particularly first-time exhibitors and small and medium-sized enterprises – fail to optimize their lead generation processes. These firms may lose out on opportunities to make sales as a result.
If you have prepared well in advance and executed your plan during the show, then many of your generated leads will result in sales, or better yet, in decade-plus customers. Here’s five tips to try:
1) Make sure booth staff brings their A-game
Booth staff should be trained… more
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Mar 07, 2015
Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results.
What makes trade shows so appealing as a marketing tool is the ability to conduct face-to-face marketing, to design a display that reflects well on your brand image and to staff your exhibit with your best representatives. Where else can you find so many potential customers in person in one place?
The Center for Exhibition Industry Research (CEIR), in their study, Purchase Process and Customer Relationships, found, “The 'sweet spots' for exhibitions lie in the pre-purchase and… more
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Mar 01, 2015
We all have those mornings… You wake up, the solution to the work-related problem is there, no effort required. Unfortunately, some of the best ideas don’t emerge on their own, and let’s be honest, life isn’t always that easy. And like a rough diamond, the good stuff might be there, but it’s going to take a bit of effort to make it shine.
Brainstorming is the best method for digging up those gems that WOW your clients and make your boss relieved to have you on their team. Here are four ways you can ensure you get the most from each of your brainstorming sessions:
1. Invite Your Client-… more
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Mar 01, 2015
For my first blog post here on TSNN I figured I’d start at the beginning with why have a mobile app in the first place.
This is a question that I use to get when we first started in 2009 when everyone was still using paper maps and programs. Since that time, however, I do not get this question often enough.
Just producing a mobile app does not mean it will be successful. Sadly, some organizers buy an app just to have one or they got it for free (ok, don’t get me started on a free app – you’ve heard the old saying “you get what you paid for”).
Then the responsibility of… more
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Feb 21, 2015
Two event organizers walk into a room and scan the audience. Upon leaving the room, the first event organizer says, “No one is engaged. They are all texting and reading emails or having side conversations.” The other event organizer says, “You’re wrong. Those people were taking notes, and sharing sound bites on social media. The others were debating what the speaker was saying.”
The problem with perception is that everyone creates their own. Which of these organizers is right? Which of these perceptions is reality? Unless you start looking over your attendees’ shoulders, it’s going to be hard… more
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Feb 21, 2015
I am sure many of you are reading the title and thinking, what? But there are instances where you can cut corners, or in better terms, get a little creative, in your trade show marketing. But beware when cutting the wrong corners can make for a mess.
Demonstrations: Getting creative – making a demo that powerful, even if it is simple. You don’t need to have a Las Vegas type demonstration going on. Sometimes a simple demo can be powerful, if the message clearly ties into the booth, and it shows how your products and services can make the attendee’s life easier. Making a mess… more
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Feb 13, 2015
Like so many other spaces in the business world, today’s trade shows are fueled by social media conversations and the buzz they create. Here’s a look at how you can leverage the power of social across three important but very different channels.
Facebook
● Create a page—not a personal profile—for your trade show.
● Invite and respond to questions and comments on your posts: This will help create conversation and engagement.
● Green up your show. Post digital copies of your show guides,… more
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Feb 12, 2015
A common question I hear when speaking to customers is, "How do I make our trade show booth representative of our brand?" My answer is to think of your booth like a website. Think about it – companies today rely on their Web site to do two things: attract new visitors, and then turn those visitors into paying customers. Shouldn't your trade show booth serve the same function?
At a busy event, people constantly are passing your booth, in search of something to fit their needs – not unlike online consumers searching Google. Once you’ve got them to stop at your booth, it’s the job of the… more
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Feb 08, 2015
A new year means new ways to make your events even more green. Going green is a constant progression and as technologies change and your goals transform there are going to be new ways to up your green game. From incorporating tech aspects to engaging your customers and finding ways to use recycled materials, here are some ways you can make your event more green in 2015.
Create an App
Whether your goal is to make the ordering process easier or just to engage with your customers an app will get the job done and cut down on paper in the form of order forms, handouts and catalogs. Creating an app… more
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Feb 08, 2015
Hire a “Trade Show” Graphic Designer. Most designers don’t understand trade show graphics. Hire someone who does. Your graphics are as important as your physical display, if not more important, and they can make or break your presentation.
Up or Down. What elements will be seen up close or across the show floor? It matters. Avoid putting important elements at floor level. Higher elements will draw your customer’s attention several aisles over. There’s a micro-brewery in Oregon with a BIG sign: FREE BEER. When you get closer, the sign reads: FREE wi-fi | great BEER. I fall for it every… more
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Partner Voices
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