Sabrina George
Sabrina George is vice president of marketing at Onstream Media & Infinite Conferencing, divisions of Onstream Media Corp., a leading provider of webinar, web conferencing and streaming media solutions.
What Happens After the Webinar? Valuable Tips on How to Get the Most ROI from Your Virtual Event
May 2, 2015
You’ve just nailed it: a flawless hour-long webinar. But, now is not the time to mark the project a success and move on. While the leads are still hot, it’s critical to pounce on the information supplied by the webinar attendees to drive your sales and ensure your ROI.
Sure, a webinar is designed to distribute valuable insight about your products and services, but just as important is obtaining information from customers before and during a webinar. Buried in those nuggets of information are insights into who is interested in your products and services, and sometimes even why.
Thank Them:
So, how do you get started with this critical step in the webinar process? First, it might sound obvious, but be courteous and thank your attendees for taking the time to sit through your event. Send an immediate follow-up email, making sure to include the following information:
· Incentive fulfillment: If you promise a certain asset to an attendee as a gift for participating in your webinar, you need to follow through on your promise. This often includes distributing content like white papers or free service trials.
· An archived link to the webinar: Make it easy to access your webinar following the event by providing a link to the archived version. If it won’t be available for a few days or a week, let your attendees know that first as well as when it will be posted online. This will prevent them from having to troll the Web looking for it.
Just as important is thanking those who were registered and didn’t attend. You might send them a message with a sound recording and slides from the presentation, along with a registration link for an upcoming Webinar they might enjoy based on their preference.
Analyze the Data:
Now it’s time to analyze the webinar feedback and metrics to create a list of leads. To do this, sort through the information supplied by your customers in presentation polls, chats, direct messages and Q&A sessions. Make sure your webinar services provider offers the ability to export this data into spreadsheets and other tools following your webinar.
Follow-up Again:
A few days after the Webinar, consider the following tactics to keep the sales conversation going.
Post slides from the Webinar via social media to remind the attendees of key highlights from the webinar.
If someone had technical difficulties during the event, reach out to them personally to see if you can offer your assistance.
Yes, there might be a lot of legwork to get the most out your webinars. But with an advanced webinar services platform, the process to achieving optimal ROI is simple.
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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