Experts & Opinions
Apr 10, 2015
Your booth space is reserved. It’s in a great location on the show floor and has the potential for maximum exposure and foot traffic. Now is the time to create your lead management plan to drive traffic to your booth.
A solid plan for your next event starts well before the first badge is scanned in your booth. Capturing the lead
is only 10% of the equation. By taking advantage of educational and marketing opportunities, you are ensuring a successful event.
The business-to-business exhibition is the marketing channel of choice among brand marketers who include this channel in their marketing… more
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Apr 10, 2015
I attended SXSW in Austin last month, and one of the most interesting sessions was the panel discussion around proximity marketing and the use of LTE Direct.
This is a new mobile technology that will be launched in the next couple of years. It allows ‘passive discovery’ as you can be constantly searching for new interests, information or activities/deals. And there are several unique features that are key to how you market your event.
Mobile phone as the beacon, and WI-FI agnostic: This technology is unique in you do not need Wi-Fi or Bluetooth to connect. This not… more
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Apr 04, 2015
With today’s modern technology, we communicate in so many different ways – text, email, chat, tweets, and the list goes on. Even in the marketing world, a huge portion of our interactions are through these newer, more remote channels. Yet every year, thousands of people still choose face-to-face marketing and interaction, by visiting or exhibiting at trade shows.
In-person communication at an event or trade show can be much more valuable than an email campaign or social media interaction – assuming you get that communication right. You typically only get one chance to help an event-goer… more
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Apr 04, 2015
Trade shows can be a very positive and lucrative experience for many businesses. There are numerous benefits such as networking, marketing and business development. Before you decide that you’re going to have a booth at the next nearby trade show, however, it’s good to figure out what the process is going to cost.
There are a number of hidden costs that make it difficult to figure out exactly what a show will cost, but here are a few simple guidelines and ideas to help you get a general idea of what various aspects of the trade show experience might cost.
1. Fixed Costs … more
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Mar 28, 2015
Let’s face it, face-to-face marketing can be a tough racket - it takes nerves forged of steel to jump into the fray - and a cast iron will to stick it out. However, no matter how difficult the gig may be, there is nothing like landing a great sales pitch or closing a sale on the trade show floor.
According to research conducted by Exhibit Surveys, Inc. in 2013 82 percent of trade show attendees were buying influencers.
This means that 4 out of 5 attendees are essentially high valued targets in the market to buy your product or service. With that in mind, it is crucial that you be able… more
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Mar 28, 2015
Not so long ago, you could get by with a basic event website that managed to check off all the boxes for who, what, when, where and why so long as the color scheme matched the logo.
For better or worse, the days of those “floating brochures” are done. Now, sophisticated attendees and exhibitors expect more –and given the available technology and potential for lead generation and conversions, there’s no reason not to give it to them!
Here’s where to start:
Current Content
By necessity, a lot of event websites launch before full information is available. The idea is that updates will be… more
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Mar 22, 2015
The words “creative” and “innovative” are often used interchangeably in the business world, from startups and established corporations to even trade shows. But are these two adjectives really as similar as they seem?
Because live events strive for innovation and creativity, many make the mistake of thinking these goals are one and the same. Although using tech creatively can increase engagement, using an innovative product doesn’t necessarily make you an innovator.
As Ted Levitt, late marketing professor at Harvard Business School and former Harvard Business Review editor, put it, people… more
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Mar 22, 2015
O.K, O.K., having a year-round mobile app may not be the holy grail to some – but to us app makers it is music to our ears! Why? Because, it gets our app out there and then it is being used all year long. It’s like writing a song and hearing it on the radio! But no, this blog is not all about us, it's about you and why it is important to think of your mobile app being used year round.
First, you work so hard building an audience for your mobile app. Typically, the event drives the app’s initial download.
You plan the content for the event, keep it updated, and… more
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Mar 15, 2015
When you meet someone for the first time, you have about seven seconds to make a first impression. It’s not much! But, when you’re walking around a busy trade show, it probably takes you even less than that to form an impression of a booth as you pass it.
Most trade show traffic passes by quickly, assessing your business based on a few square feet of display space. So what ‘s your silver bullet then? What can make visitors stop before they pass you by? Striking display visuals with high quality, eye-catching graphics.
As exhibitors, we ask a lot of our trade show visuals; they need to sum up… more
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Mar 11, 2015
It never ceases to amaze me how many hats trade show managers have to wear. We can’t just be good at what we do on a day-to-day basis.
We also need to stay on top of constantly changing trends in consumer behavior and sponsorship management, often making decisions that impact millions of consumers and business partners each year.
The latest challenge we face involves the growing use of technology — both by consumers and event sponsors. Attendees are glued to their smartphones and social networks at events, which creates huge opportunities for event sponsors to serve up increasingly… more
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Partner Voices
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