Experts & Opinions
May 30, 2015
Disney is one of the most effective brands of all time. Through its parks, films, and stores, every brand touchpoint induces the same magical feeling and inspires loyal brand advocates.
In a program called the Disney Difference, the company offers employees and their families free admission to the parks and access to employee-only areas, on-site daycare facilities, special employee events and more. Disney invests in benefits like these to give employees incentives and invite them into the brand experience.
The company clearly understands that happy, engaged employees work more… more
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May 24, 2015
Sponsorships have a direct and long-lasting positive effect on a company’s brand awareness and strategy. By offering the advantage of a sponsorship opportunity within the life cycle of your event, you are offering your exhibitors the ability to boost their company’s name recognition and exposure to their target audience: their current and future customers. An exhibitor’s sponsorship also broadens awareness of your event within new communities, such as the customer base of the sponsoring company.
Your event’s website and communication materials emailed to attendees provide multiple… more
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May 17, 2015
Much like the headliner at a major music festival, the keynote speaker at a trade show may influence many attendees and exhibitors as they make the final decision on whether to make the trip at all.
When narrowing down the list of qualified applicants to dazzle an exhibition, here are some standard practices a trade show manager should abide by.
When searching for a keynote speaker, it's not just the credentials of the speaker you're looking for – it's their raw appeal and charisma that will make them memorable for attendees.
Event organizers should meet with any potential keynote speaker… more
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May 17, 2015
A few weeks ago, I picked up on a post about new event technologies that have been proposed for the National Stadium in Tokyo (HQ for the 2020 Summer Olympics). What caught my eye was that one of the proposals called for the installation of toilets in the venue that will record a user’s blood pressure and body temp as they do their business.
However unlikely it is that this particular innovation will actually become a reality in Tokyo or anywhere else, it’s certainly not the only over the top tech I’ve seen in the events industry – and it got me thinking: Is there ever a point with event… more
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May 10, 2015
Picture McCormick Place — the largest convention center in North America — situated in the heart of Chicago. It’s the weekend of the Bank of America Chicago Marathon, and runners are picking up their race packets at the Abbott Health & Fitness Expo at the convention center.
Within just two days, 45,000 runners and their families will shuffle through the enormous space the size of 46 football fields, browsing booths where more than 200 exhibitors are showing off the latest running shoes, organic veggie chips and new flavors of sports drinks.
Every brand present has staffed its booth with… more
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May 02, 2015
You’ve just nailed it: a flawless hour-long webinar. But, now is not the time to mark the project a success and move on. While the leads are still hot, it’s critical to pounce on the information supplied by the webinar attendees to drive your sales and ensure your ROI.
Sure, a webinar is designed to distribute valuable insight about your products and services, but just as important is obtaining information from customers before and during a webinar. Buried in those nuggets of information are insights into who is interested in your products and services, and sometimes even why.
Thank Them:
So… more
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May 02, 2015
Obviously, the traditional approach to trade show marketing is to pay your fees, gather your promotional items and head off to setup your booth. Your business’s marketing presence will be based, for the most part, on a 10’ x 10’ slice of relatively expensive event real estate.
Of course, there’s nothing wrong with this approach – it’s what most of us do when the right event rolls around, one that appeals to the right audience for our products or services. But it’s not the only way to do a trade show.
With smart investments and advanced planning, your business can knock it out of the park at… more
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Apr 23, 2015
Recently, we saw the rise and fall of Indiana’s now infamous Religious Freedom Restoration Act (RFRA). What began as a quiet, state-level policy soon erupted into the most hotly-contested debate in the United States.
RFRA initially specified that government could not "substantially burden" a person's ability to follow their religious beliefs, unless there was a compelling interest in imposing that burden or government could do so in the least restrictive way. For many, the legislation left too many possibilities for legalized discrimination against the LGBT community.
Guided by the belief… more
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Apr 19, 2015
Look around at any trade show or conference, and you’ll see attendees with their heads down and their eyes locked on their phones. This isn’t surprising considering that Americans spend 162 minutes on their mobile devices every day. What is surprising is just how many brands are missing out on this opportunity to engage their target audience during event sponsorships.
Creating a second-screen experience is a noninvasive but highly effective way to take your sponsorship to the next level. In preparation for the American Music Awards of 2013, for instance, Coca-Cola leveraged its sponsorship by… more
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Apr 17, 2015
We’ve all been to trade shows where exhibitors try to outdo each with the biggest booth and the most state-of-the-art gadgets to draw in a crowd. As much attention as these display systems receive, sometimes it is smaller, more intimate and personal settings that attendees will remember over how many trinkets and brochures they collected.
Having fancy giveaways and booths do not necessarily mean you will stand out to potential buyers, it just shows you spent more money. Attendees love knowing that they are listened to, that their space is respected, and that they will not be pressured to buy… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.