Experts & Opinions
Nov 08, 2015
It’s the age-old question that all show managers ask, “How do I attract more attendees to my event?” The goal is to not only attract attendees to your current event, but to turn them into repeat attendees for years to come. A comprehensive and targeted marketing approach that encourages conversation and interaction will help you reach the greatest number of potential attendees who will in turn share the experience with their colleagues.
#1. Analyze, personalize and segment your data:
Begin your campaign strategy by leveraging your event’s existing data. Slice and dice your data into… more
Comments (0)
Nov 01, 2015
Whether you are looking to attend your first trade show, or simply looking to add more shows to your event list, finding the right match for your company can be overwhelming.
There are many factors to consider, many of which can be easily overlooked. To simplify the thought process, we’ve categorized the most important aspects into four main considerations: Demographics and Psychographics, niche, logistics, and competition.
Demographics and Psychographics
This is the most important thing to get right. Does the show target the right type of visitors to make it a good match for your company?… more
Comments (0)
Nov 01, 2015
There are many variables that play into the success of exhibiting at trade shows. However, the greatest indicator of your success at a trade show is how well your staff can connect with attendees.
By properly training your staff and carefully choosing the type of people you want to represent your business, you can ensure that your trade show experience will be a hit! Here are a few tips to help make sure that your trade show staff is helping, not hurting your business.
1. Know your staff’s personality type. When choosing your trade show staff, take their personality into consideration… more
Comments (0)
Oct 25, 2015
Traditional wide-net advertising — television, radio, and print — is great for building brand awareness quickly, but that wide net contains holes big enough for entire demographics to slip through.
Brands that rely on courting niche demographics face a tough question: How can they engage an audience that doesn’t respond well to one-size-fits-all advertising?
Event-based marketing is the answer.
With event-based tactics, you can customize the engagement experience in a way the target demographic will best receive, connecting with the audience deeply and authentically. Events will let you… more
Comments (0)
Oct 25, 2015
I recently was in Dubai and had afternoon tea at the Hotel Jumeirah. This was a great experience, including how the staff added to it. It got me thinking about things you can do with your trade show to enhance the booth experience.
Every staff member counts: Every staff member can either add or detract from an experience. If you don’t empower your staff, or train them effectively, you may have staff members who miss opportunities for great engagement. It is true that every staff member counts when it comes to providing a great booth experience. Empower every staff member to… more
Comments (0)
Oct 18, 2015
Tradeshow takeaways are proven to leave an impression with your customers and if done right they can even drive traffic to your booth, so giveaways are a necessary marketing tool. Getting branded gear in your customer’s hands will definitely increase your brand awareness and recognition, but they are also an opportunity to reinforce your company’s stance on environmental issues.
1. Choose Something Reusable. Opting to print your branding on something reusable is good for the planet because it eliminates the need for disposable items. Giving your customers a… more
Comments (0)
Oct 18, 2015
Event websites have come a long way. Time was (not so long ago, even!), just having a functional, decent-looking website put you ahead of the game. Thanks to newer, shinier technology, those days are dead! Despite this, so many event organizers and association managers still make the mistake of believing that snazzy design and a few front-end bells and whistles are enough. But the truth is, the same technology advances that have raised the stakes across-the-board have also made it possible for organizations of all sizes to transform their website from a pretty, virtual brochure into a… more
Comments (0)
Oct 11, 2015
Every year, the industry looks at the latest in exhibit trends – from fabrics to the latest technology. And while incorporating these elements into an experience might help make your brand look modern and cutting-edge, if it doesn’t meet your business and marketing goals, the experience will fall flat.
The fact is, exhibit design trends come and go, but in reality – trends don’t matter to the overall design. Rather it’s your approach to the design and execution of building your exhibit that matters most.
With an exhibit designed and built with a process like a well-oiled, working machine… more
Comments (0)
Oct 11, 2015
Three directors of fastest-growing trade shows log in to a webinar. The bartender-moderator asks, “what does it take?” The first show director says, “change is required.” The second director says, “change is required.” The third one, “change is required.”
That’s right – there’s no punchline, unless the joke is on you. Because that actually happened Sept. 24 during the Trade Show News Network webinar “Fast Like Us: What it Takes to be One of the Fastest-Growing Trade Shows in North America”.
During that webinar I was joined by three smart people making a difference in their show… more
Comments (0)
Oct 04, 2015
Your marketing and logistics prior to the show were on the dot, leading to a successful tradeshow.
Your displays were attractive with concise messaging and your team turned pitching into an art form, helping you gain some leads, maybe even more leads than you were expecting.
Now what? According to a study by the Center for Exhibition Industry Research (CEIR), 80 percent of leads generated on the trade show floor go unfulfilled.
Don’t let your leads fizzle into one-time handshakes. Turn introductions into active leads; lead management is after all the final and most important stage of… more
Comments (0)
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.