Experts & Opinions
Dec 21, 2015
The time of year is upon us to make New Year’s resolutions. I have a few that will impact your 2016 trade show season, and they are very easy to put into practice.
Resolution One: Know your booth number, and share it with others. In all your pre-show communications, share your booth number, and share it often. Every communication should list your booth number. If your attendees have to try and find it, there is a possibility they simply won’t.
Resolution Two: While you are at it, make sure your name is obvious. Your company name should not take a backseat to your tag line, imagery… more
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Dec 13, 2015
My first international meeting is etched in my memory — and not in a good way.
I was a young expat in Budapest, Hungary. For the first time, I had the responsibility of organizing an international press conference to introduce a new product to the market. My mind swarmed with everything I’d learned about event planning. I was sure I had done it all. I made a Gantt chart, thought through every moment of the conference schedule and made enough contingency plans to paper the walls.
I lived and breathed that plan. But what I learned as the conference began and quickly veered off track was that… more
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Dec 06, 2015
If you oversee your company’s webinars—from promoting and execution to follow-up—have you ever wondered how you could do your job faster, generate more buzz and do it all more efficiently without spending a fortune? Thousands of business applications are now available to help you with these tasks. In a short, they can transform you into a webinar rock star.
Here are few of my favorites:
· Use this free service to promote your next webinar: Webinars are powerful customer acquisition tools only when people show up for them. Webinara https://… more
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Dec 06, 2015
Have you all but given up on attending live events?
If you have, you’re certainly not alone. Many companies see live events as budget sinkholes that don’t provide any viable ROI. But these companies are actually missing out on a wonderful opportunity that industry leaders like Red Bull and Delta Air Lines are currently cashing in on.
Where have the live event naysayers gone astray? It’s their cost-focused mentality.
There’s no denying that live events can cost lots of money. After all, you’re paying for day-of costs like conference fees and booth space as well as the ongoing costs of shipping… more
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Nov 27, 2015
Cobo Center has been awarded the Keep Michigan Beautiful (KMB) President’s plaque, their highest annual award. KMB was founded in 1965 by then Michigan Governor George Romney as a response to Lady Bird Johnson’s White House Conference on Beautification.
The President’s Plaque is awarded for environmental improvement, beautification, site restoration and sustainability.
Patrick Bero, CEO/CFO of the Detroit Regional Convention Facility Authority, the governing body of Cobo Center, was on hand to receive the award October 16, 2015, in Frankenmuth Michigan.
“In 2011, at the beginning of our 5-… more
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Nov 27, 2015
What’s your first reaction after receiving a gift? I doubt it’s “That was nice, but I still don’t like them.” Most likely, it’s “That was so nice! How can I return the favor?”
If so, then you’re hardly alone. Social psychologists like to call it the Law of Reciprocity — we innately want to reciprocate when we’re given gifts. And while psychologists take an academic interest in the principle, marketers love it for brand strategy.
As marketers know, it’s extraordinarily tough to connect with target customers. And while corporate gifts aren’t a new concept, they’re frankly an… more
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Nov 21, 2015
Trade shows have a lot of competition when it comes to allocating marketing budgets. Internet advertising, social media and inbound marketing to responsive websites have been gaining a lot of marketing attention and money. The recession took a big hit on trade show budgets, too. But despite the bumpy roads of the past few years, trade shows keep going strong. Of course, it isn’t enough to just put up an exhibit. You need to take a strategic approach to ensure that your trade show efforts will pay off in solid leads and sales.
Maximizing face-to-face marketing
The trade show industry is… more
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Nov 21, 2015
A lot of work goes into organizing a tradeshow and choosing a venue is a huge part of the process. When you opt to plan an eco-friendly event, that puts an extra emphasize on finding just the right fit for your venue. Here are 5 things to you’ll want to keep in mind when choosing an eco-friendly location you’re your next tradeshow.
· The Host City is Pivotal - Determining the host city is the first decision to be made, but there are a lot of things to consider. The ideal location will be centrally located in order to minimize travel… more
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Nov 15, 2015
If you know how to look, you can find inspiration everywhere — inspiration that can fuel your social life, your hobbies and passions, and even your career. For me, travel is a great way to gain the creativity that will show me how to become a better marketer. Whether I’m exploring my hometown, stretching out on the beach, or exercising my inner road warrior, I try to soak up every experience I can to gain perspective that can inform and inspire my day-to-day work.
Unfortunately, not everyone sees it that way — most people view business travel as a nuisance and a time suck. And with 75 percent… more
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Nov 12, 2015
Exhibitions are ubiquitous, yet are not seen as economic engines driving our GDP. It’s time for that to change.
Exhibitions and events represent an incredibly diverse and prolific industry. After all, the face-to-face interaction, the knowledge sharing and the business opportunities that exhibitions make possible transcend individual business sectors and geographies. Exhibitions serve every business sector and every market, worldwide.
There is little confusion around what one does at a trade show. People recognize that, for example, it’s a place where buyers and sellers… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.