Experts & Opinions
Mar 26, 2016
The focus for a good game platform should be to provide a great experience for all of the stakeholders. I have found that when the following 3 objectives are met, it often produces outstanding results:
1. Create True Engagement
Exhibitors should receive their desired interaction with potential leads through mechanics that prompt conversation. The employed method should produce dwell-times that last no less than 30 seconds (elevator pitch).The exhibitor should find ways to create face-time to allow the opportunity to talk about their product or service. Exhibitors… more
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Mar 20, 2016
There are a number of things that exhibitors consider before investing in an event. They want to look at the metrics from the year previous: leads gathered, social shares posted, survey responses completed, and this new concept of "ROO". What is also a very large consideration, is the space offered and how it correlates with their product and messaging. Events should seek to create an exhibition floor plan that provides the availability for unique experiences and spaces, all the while, maintaining the ability to maximize space and profitability to your business. Striking the right… more
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Mar 20, 2016
Editor's Note: TSNN is thrilled to have Charlie Olentine, who for the past 12 years managed the International Production & Processing Expo, signed on as a regular blogger to share his insights on the trade show industry.
"Customers require the effective integration of technologies to simplify their workflow and boost efficiency." Anne M. Mulcahy, Past CEO, Xerox
Go to any trade show meeting and the term “experiential” comes up. Organizers want the attendees to come out of a show with a WOW experience. But what about the exhibitor? Too often the experience is one of… more
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Mar 12, 2016
Once your event is over and everyone has gone home, your job isn’t finished.
After all, an event’s ROI isn’t immediately measurable. It can take up to 10 weeks after the show for a prospect to take action. During this period, your ability to create touchpoints will determine whether prospects decide to take meetings, review literature, or provide a RFP opportunity.
Post-event engagement is also important for gaining feedback on the success of your event. There are two questions to keep in mind for your attendees: Did they learn something new? Are they likely to participate in an… more
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Mar 12, 2016
You’ve heard it before, “branded giveaways are a great way to make an impression at trade shows.” While I agree with this notion, I think it can be a little misleading. Branded swag will, of course, make an impression on trade show attendees, but it may not always be the impression you intend. Perhaps your last giveaway ended up in the convention center trash cans because the gift did not resonate well with your target audience.
Promotional items that are too generic, or swag that does not offer some sort of benefit to recipients, tends to be ineffective. So how can you get more bang for your… more
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Mar 05, 2016
Exhibiting your product or service at a trade show is an investment of time, energy and money. Because long days on the exhibition floor can be gruelling, establishing a plan of action and covering the bases prior to your next trade show is imperative. To make sure you get the best results, decide what you can do before the show to ensure your success and take pressure off during show time.
Trade shows are a perfect opportunity to showcase your service or product to an audience that has already done the pre-selection process for you. Trade shows are special because you have a… more
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Feb 26, 2016
The start of the year is always a good time to look ahead. Here is a brief look at five trends affecting our industry – trends that we at UFI believe will be discussed and debated in 2016:
The state of the global economy
This, of course, always belongs on such a list. Our latest UFI Global Barometer shows a mixed outlook for the exhibition industry. The barometer, based on a survey sent to leading organisers worldwide, shows positive turnover expectations in 2016 for the large majority of companies in North America and Europe – with the notable exception of Russia.
In Asia-Pacific, the… more
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Feb 26, 2016
Push notifications are commonly used by mobile apps in every industry to engage users with real-time messaging. Mobile devices are a crowded space, however, and understanding the best way to leverage push alerts is vital to ensure attendees continue to accept communication from trade show hosts and enjoy real value in return. The following concepts go beyond the basics such as event promotion and last-minute updates to focus on creative options best suited to maximize benefits for hosts and attendees alike.
Utilize Deep Links
Standard push notifications are effective for quick alerts… more
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Feb 20, 2016
When Reebok first announced its sponsorship of the Ultimate Fighting Championship last year, the alliance, to me, felt reminiscent of exclusivity deals the NBA, NFL, MLB, and other global sports leagues typically sign with established fitness companies.
However, there were a few important twists that made it different, including the revenue structure and approach to apparel. Most of all, the brand’s impeccable timing made the deal really shine — both as an important marketing move for the company and as a case study on timing for the broader marketing community.
In a culture… more
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Feb 20, 2016
Marketers who browse trade show calendars can be quickly overwhelmed by the array of choices, both in the U.S. and around the world. As a trade show exhibit firm, we hear the same question over and over: What shows are best for my industry? We wish we had an easy answer, but the truth is that you have to do a lot of legwork before you can answer that question accurately.
We recommend a four-step process for determining the best trade show exhibitions for your business.
1. Develop a marketing plan with measurable objectives.
2. Define your best… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
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Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.