Experts & Opinions
Feb 13, 2016
The entertainment industry can teach marketers a lot about incorporating fandom into a company’s strategy. From Beliebers to Kardashian followers, America is the land of the superfan. Diehard aficionados are the first ones to download a new album, tune in to the latest episode, or buy a concert ticket. But the fandom phenomenon isn’t limited to the entertainment industry.
In other spaces, fandom equates brand advocacy, a power that can’t be underestimated. That passion and sense of community can yield a sort of citizen army for brands. Apple, for instance, wasn’t really… more
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Feb 13, 2016
Chances are, you’ve attended trade shows and conferences. You’ve walked the aisles, heard the speakers, and networked. Then it’s your turn. Your company has asked you to represent your company at the next trade show. Although I was able to learn a lot from walking trade shows and asking others for advice, there’s so much to learn and often, key pieces of information are overlooked. Here are 9 things I wish I knew before exhibiting at a trade show that will hopefully help any “newbies” exhibit like a pro!
1. Give yourself double the amount of time you think you need to prepare.… more
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Feb 06, 2016
With constant enhancements in technology and the continuous fight to remain competitive, there has been a surge in ways to increase event revenue. With this surge we are seeing a dramatic shift in the way content is being consumed at events. Virtual and hybrid events in the form of conferences, job fairs, and trade shows are becoming the norm, adding a new approach to traditional events.
If you’re thinking about hosting one yourself, here are 5 benefits to going virtual.
1. Extend the Life of your Event
One of the most helpful elements of a virtual event is the fact that it has an… more
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Feb 04, 2016
Wireless access is something every show organizer needs but few understand. Here are some great tips to think about before and during an event to ensure your attendees stay connected.
In Advance of the Event
• Know your requirements before you talk to a venue or managing vendor. Consider all of the space you're using and the needs in each room. Don't omit any relevant space.
• Are your attendees device heavy? Many now carry two or three devices and use wireless for all of them. This is important information for your venue/vendor.
• Consider last year's complaints as… more
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Jan 24, 2016
In the era of big data and tight budgets, every expense needs to be justified. Moreover, measurement of all marketing programs is expected, especially for trade shows and events.
Tracking the number of impressions from any particular marketing channel was much more difficult 10 years ago than it is now. With the advent of online marketing, return on investment data has moved from a loose requirement to a firm expectation.
The expectation has moved from “Trade shows are the way we reach our customers and create awareness” to “Tell me how many new customers we added to our database during… more
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Jan 17, 2016
Making the workplace or tradeshow floor greener is a common goal, and it’s a good goal. Green changes help the planet and can even make the workflow or tradeshows more efficient and even more enjoyable. The New Year is always a time for evaluating the past and looking towards the future, so I decided to put together a list of 5 ways you can make your workplace or tradeshow greener in the New Year.
5 New Year’s Resolutions for A Greener Work Day or Tradeshow
1. Ready, Set, Recycle! - Start a recycling initiative at the office or at your next tradeshow. Get bins and place them where… more
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Jan 09, 2016
It’s hard to believe, but there are times that as a client you really want to be contacted by a salesperson. In fact, many trade show attendees will often go to a show in hopes of finding relevant products that can make their lives easier or help them to better serve their clients. What they don’t want is to take too much time having to read through irrelevant information in order to get what they need. Worse, attendees don’t want to have to wait too long to get the information or phone call they were promised.
That is where good lead management comes in. When you have done your homework to… more
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Jan 09, 2016
Imagine a world where everywhere you turn, another person is interested in what your company does. Aisles filled with prospective clients with money to burn and stars in their eyes. Envision a scenario where every word you say has an impact, directly connecting to your target audience.
This is what Trade Shows are all about. The Trade Show News Network reports that a colossal 81% of trade show attendees have buying authority. This means that 4 out of 5 people at your next show are ready to become your customer. With that in mind, let’s start perfecting our Trade Show performance.
Never… more
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Jan 02, 2016
If you are new to the trade show world, choosing a company to design and print your trade show display materials can be a bit daunting. Even if you’re not a total newbie, you may have run into issues with your display in the past because you did not know exactly what to look for when purchasing.
Whether this is your first trade show or your 100th, it is vital that you ask the right questions when choosing a company to design and produce your trade show display materials. Though you may already have a check list ready, there are 5 essential questions that exhibitors often forget to ask… more
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Jan 02, 2016
When it comes to the world of professional events, from well-established legacy conferences to cutting-edge corporate retreats, the industry is ripe for change as well as a technological revolution. Though the industry is well on its way to embracing a more tech savvy, dynamic future, there are quite a few stragglers left in the dust. So what are the forward-thinking event planners out there actually doing? Are you keeping your event practices up to snuff?
Personalizing Digital Marketing
Implementing personalization in your email marketing campaigns can have a great impact on your event… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.