Sean Fields
Sean Fields is the Director of Business Development for SCANVenger Hunt Llc, a corporate event supplier of gamification solutions that increase attendee networking and exhibitor engagement.
3 Things That Make for a Good Gamification Platform
March 26, 2016
The focus for a good game platform should be to provide a great experience for all of the stakeholders. I have found that when the following 3 objectives are met, it often produces outstanding results:
1. Create True Engagement
Exhibitors should receive their desired interaction with potential leads through mechanics that prompt conversation. The employed method should produce dwell-times that last no less than 30 seconds (elevator pitch).The exhibitor should find ways to create face-time to allow the opportunity to talk about their product or service. Exhibitors should also have an option to access the contact information of all those who visited their booth.
2. Incentivize Participation
Provide incentives that peak your attendee’s attention to get involved or learn more. Keep in mind incentives can prompt players to get in the game, but without good game mechanics and rewards, they will not stay motivated to play. Showing players on a leaderboard in a high traffic area serves as a great indirect approach to increase participation and also can prevent activity fall-off.
3. Aggregate Usable Data
Gathering data for the planner to analyze is often expected from a good gamification platform. The level of activity, performance and participation are valuable to many companies and organizations that use this data to plan for future events. Make sure the gamification platform you choose not only generates interaction but also provides the planner with applicable analytics.
So in a nutshell, if you are planning to use gamification for a future event, craft a strategy that not only satisfies your stakeholder’s desires but also meets your data objectives. Consider platforms with the flexibility to choose options that best enhance your agenda without compromising the climate and culture of your event.
Keep in mind that adding a lift in energy amongst your attendees is cool but not at the expense of your conference brand. And finally, don’t forget that games bring out the competitive nature in people so try to manage the excitement without killing the fun!
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
Add new comment