Experts & Opinions
May 01, 2016
If you’ve got a product or concept to sell, a trade show can be a great venue to demonstrate your solution for a receptive audience. But before you can make a sale or find an investor or development partner, you’ll have to capture the attention of trade show attendees. And remember — you’ll have a lot of competition since fellow exhibitors will also be pulling out all the stops to make sure potential buyers focus on their products instead.
What you’ll need for a successful trade show experience is a way to cut through the sensory overload and get your message across to the people who… more
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Apr 23, 2016
There are great technology advances to monitor where your attendees go on the show floor and in your booth. But, what data pieces are key to track and apply to your trade show marketing strategy?
Where does your attendee go, and linger? One key element to track with your booth, or conference, to determine how your traffic is faring is actual traffic patterns. Where do your attendees go, and how do they get there? Where do they congregate, and what areas are they skipping entirely?
How they move within your booth can show you dead space, or space where you could add… more
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Apr 23, 2016
The IAEE Women’s Leadership Forum (WLF) is just a few days away, and its approach has me looking at some of the lessons I learned (some the hard way) and issues like the wage gap that many woman are still facing today.
Bridging the Gap
I grew up in the ‘60s and ‘70s, and had a promising foundation for future career success. In June of 1963, President John F. Kennedy signed the Equal Pay Act into law, which should have signaled the end to gender discrimination in our country. Title IX gave me access to sports and an understanding of fair competition.
I had grandparents who were… more
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Apr 16, 2016
Business-to-business marketing presents unique challenges not faced when marketing to consumers. Businesses take the time to carefully evaluate each product or service for its potential return on investment and rely on trusted partnerships and outstanding customer service.
Trade shows provide marketers the chance to effectively target, market and connect with potential buyers, which is key in securing healthy business-to-business marketing ROI. Read the three tips below, and find out how a properly executed trade show campaign can help you increase your marketing return.
1. Businesses… more
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Apr 16, 2016
"What we've got here is failure to communicate." - Prison Warden, Cool Hand Luke
Technology has changed our lives dramatically, especially in terms of communication. The Millennial Generation has no concept of what life was like in the “good old days”.
The company for which I was a publisher started an international magazine in the mid-1960’s and subsequently established a sales office in the Netherlands. Back then, to make an international phone call was like taking your bank account and signing it over to Ma Bell; so the firm had to devise a way for the Dutch office to communicate with the… more
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Apr 09, 2016
Everywhere you turn there seems to be advice on leadership and the important role of senior management in an organization. While every company needs great leaders, your employees are a vital force in your company. By investing in your workforce you are helping to create long-term and loyal employees who are your organization’s leading brand ambassadors.
Your employees have a hands-on understanding of your clients and their needs. Employees who communicate often and build relationships with your clients can anticipate what it will take to provide great customer service, which in turn creates… more
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Apr 09, 2016
Four years. That’s all it’s taken for Snapchat to become one of the biggest social media outlets worldwide.
One of the most common misconceptions about Snapchat has been the particular audience (teens) and how they were using it (disappearing photos), and its lead to slow adoption among non-millennials.
Unfortunately, this has prevented many from experiencing the powerful business applications of the technology. And, no application may be greater than that of Snapchat for events.
There are over 100 million active users on Snapchat today and 7 billion videos are viewed a day. When Facebook… more
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Apr 01, 2016
Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong remedies. Groucho Marx
One might have thought that after the controversies and divisiveness over laws in Arizona, Indiana and Missouri over gay marriage that politicians would stay from the issue. Not so in Georgia. This session, the legislature passed a “Religious Liberty” that provided a de facto legalization of discrimination.
Rather than trying to improve the economic lives of the citizens of Georgia and improve efficiencies in government, the legislators decided to dwell on… more
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Apr 01, 2016
In a face-to-face marketing scenario, swag isn’t just a cheap party favor you give to guests at the end of the night. It’s your currency.
The role of swag shouldn’t be underestimated. When utilized correctly, it provides brands with a physical and emotional connection to their customers before, during, and after an event.
In other words, swag is a gift that keeps on giving — and that’s why it has become a $21 billion industry. One study found that 87 percent of eventgoers keep the promotional items they receive for more than a year, and 79 percent of them say they’d be likely to do business… more
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Mar 26, 2016
For trade show and conference planners looking to capture and engage more Generation Y/Millennial attendees, accommodating their technology needs to be a top priority. These digital natives rely on their mobile devices for much of their communication, information sharing, socializing and networking. When they attend an event, the expectations are that technology will be a major part of the event starting from their initial correspondence till their last. This could be either a challenge or an opportunity for event planners depending upon how you view it.
Challenges ….
Yes, there must be… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.