Sabrina George
Sabrina George is vice president of marketing at Onstream Media & Infinite Conferencing, divisions of Onstream Media Corp., a leading provider of webinar, web conferencing and streaming media solutions.
Seven Apps to Make You a Webinar Rock Star
December 6, 2015
If you oversee your company’s webinars—from promoting and execution to follow-up—have you ever wondered how you could do your job faster, generate more buzz and do it all more efficiently without spending a fortune? Thousands of business applications are now available to help you with these tasks. In a short, they can transform you into a webinar rock star.
Here are few of my favorites:
· Use this free service to promote your next webinar: Webinars are powerful customer acquisition tools only when people show up for them. Webinara https://www.webinara.com/ offers to promote your webinar to people interested in your niche business segment, all for free. They’ll even give you a landing page for your webinar, and then promote your webinar on Twitter and in email notifications sent to Webinara members who’ve signed up for webinars in your category.
· Show off your creativity: Create a teaser video or stunning animated presentation with these tools: PowToon http://www.powtoon.com/ or Focusky http://focusky.com/. PowToon makes free business presentation animations and can be used by everyone from small businesses to marketing executives and educators and trainers. Focusky makes similarly beautiful templates for you to plug in your data and graphics, customize it down to the music, and then sit back and enjoy. Use these presentations to lure them to the event via a promotional email, or show them off during your webinar to entertain and express your message in an engaging way.
· Visualize your webinar poll and survey results using Infogram https://infogr.am/. You’ve finished your webinar, asked a dozen pre- and post-webinar questions, and the data is pouring in. Don’t procrastinate and let it go to waste! Analyze it now with this easy app that turns a pile of data into meaningful webinar follow-up content. The premise is simple: Pick a template, visualize your data, and then publish and share. Trying it out using the basic version is free, with gradual fees depending on varying levels of service.
· Now that your webinars are taking off and you are gaining more followers, why not rank them with SocialRank.com https://socialrank.com/? SocialRank allows you to rank your social media followers in categories such as most valuable (high profile), frequency of engagement, most followed, etc. If you have a strong social media following or want to have one, this is a must-have.
· Track how many people shared your registration link with this free tool: SharedCount http://www.sharedcount.com/ Knowing where your traffic is coming from is key to understanding your clients and doing a better job servicing them. Just plug in a URL and SharedCount will pull up shares and likes across major social media sites such as Facebook, Twitter, Google +1 and LinkedIn.
· Ever wanted to know the best time to tweet your next webinar event, then use Tweriod http://www.tweriod.com/. Catching potential clients at the optimal time is key to getting the most for social media dollars. Tweriod is a free Twitter tool that tells you the best time to tweet, by analyzing your company tweets and up to 1,000 of your followers’ tweets. Get Tweeting.
So, next time you’re wondering how to boost your webinar response rate, try a few of these apps. They might not turn you into a celebrity, but they’re fun and just could help you impress your clients. Who doesn’t like that?
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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