Experts & Opinions
Jul 22, 2019
You can essentially tell Facebook, “Hey, here are all the people who have registered for my event already — go out and find more of them, please!”
Event planners invest blood, sweat and a lot of tears into producing successful events, yet most are missing one key element to achieving amazing results. This element is being used to sell millions of products and services across the world in other industries, but is often ignored within the event planning community.
The one thing missing? A correctly set up Facebook Pixel on event landing pages and websites.
Facebook Pixel is a small piece… more
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Jul 17, 2019
Trade shows, expos, fairs, fundraisers, you name it – events are changing and integrating new technologies to make the experience more engaging and interactive for participants. Event planners are working hard to improve the guest experience and make visits memorable and engaging. But time and attention are limited, and finding the right mix of tech can be a challenge.
Technology serves an important role in the success of events but must be user-friendly and complement the event’s goal. If the time and effort to use certain tools outweighs the value, it can overwhelm visitors.
Below are… more
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Jul 15, 2019
A lot of time and money go into your exhibit. But are you doing everything you can before the show to ensure your show presence earns a return on investment? A majority of attendees already have a list of what booths to visit, so you have to ensure that your target market knows that you will be there and what you have to offer them. Effective pre-show marketing will help draw traffic to your booth, as well as maximize the qualified leads you gather at each event.
Choosing Promotional Outlets
Email and Social
Social media and email marketing form the backbone of most exhibitors’ pre-show… more
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Jul 11, 2019
As we bask in warmer weather, it’s time to plan the perfect outdoor event experience to impress and engage attendees. This summer, it’s important to incorporate fresh trends and make your event unique and unforgettable. This season, think sustainability and go organic with a botanical theme, or infuse industrial chic furnishings for a modern look that embraces casual sophistication and an environmentally friendly atmosphere.
Environmentally Friendly
Consumers are increasingly aware of their impact on the world. Think about how you can plan events that are zero-waste or waste-reduced to… more
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Jul 08, 2019
You’ve chosen your city and now need to schedule a visit to meet important contacts at your venue and start planning your event. From working on events of all sizes in my previous career, and now as senior manager of operations for CES, I’ve learned many critical pieces of knowledge along the way.
Here are some tips that have worked best for me.
Determine a date for your site visit.
Six to eight months out, work with your facility contact to decide on timing and think through the vendors you will want to meet. Who will have a large role in special areas on the show floor? Who will you be… more
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Jul 01, 2019
The Experiential Marketing Summit provides educational opportunities from some of the world’s leading brands including Pepsi, General Mills, IBM and dozens more. This past May, over 1700 marketers descended upon Las Vegas to experience the world’s largest conference on experiential marketing… and I was fortunate to be one of them.
Here are 4 tips that I picked up on and I hope you find useful.
Tip 1: Movement Will Always Grab Your Attention
I’ve seen quite a few exhibits over the past 10 years working at The Expo Group and one thing remains constant no matter the event or the size of the… more
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Jun 27, 2019
If you want to have a successful event, you must include a social media campaign. Start with a focused strategy that targets who you want to come to your event, who is actually going to your event, and who wishes they came and will attend next time. One thing you can be certain of – everyone has a phone.
Make sure they are all talking about your event. Get started by breaking down your social media event strategy into three parts: before, during and after.
Before the event
Build anticipation to get everyone excited about your event. Tease them with sneak peeks. Hold “reveals” for key… more
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Jun 25, 2019
Most trade show booth traffic is “passive.”People passing the booth recognize the company name and look to see “what’s new.”Others recognize the equipment on display and decide they want to learn more.
Exhibitors who rely on passive traffic alone, however, miss out on a huge number of qualified prospects who simply don’t “see” their booth or actively choose to ignore it.
Expert exhibitors know maximizing the number of qualified leads they get from each show means actively attracting traffic to their booth and enticing qualified buyers into the booth to meet the booth team.
So how do you… more
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Jun 20, 2019
Trade shows are a time to get away, network with other people in your industry, make new friends and promote your business. For other vendors, trade shows are simply a way of life because it’s the lifeblood of their business.
No matter which category you fall into, you must take trade show security into consideration. If you don’t, all that fun can go away in a moment because of one little security slip.
Who’s on the Take
When we talk about preventing theft from your trade show booth, most of us think about the shifty-eyed criminal walking around in a hoodie and casing all the displays.… more
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Jun 17, 2019
When I was in my previous career in marketing and communications, I worked on a team that planned corporate events. My role was graphic design, so I didn’t usually offer input about much other than fonts and colors.
At the same time, being green was super-important to me in my personal life. And I saw lots of opportunities for my team’s events to be more sustainable.
I wondered for a long time how to propose the idea of greener events to the team. Would my boss and the team leaders think I was being presumptuous? Would they be willing to change the way we had always done things?
Presenting… more
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.