Experts & Opinions
Jun 13, 2019
There’s always that one booth on the trade showfloor. It’s the booth that everyone talks about, that people call their friends over to see, where people are constantly taking photos. How do you build that booth?
There are a few different ways to make that sort of stand-out booth design, a booth that provides a memorable experience and drives the kind of interactions you want with potential clients and partners. At a recent event I attended in Las Vegas, I noticed a few particular booth ideas that stood out from the crowd.
Make It Larger Than Life
The interior of one particular booth… more
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Jun 11, 2019
Audiovisual is a critical—albeit often overlooked—component of successful events. Depending on what the planner needs, an event’s AV may appear invisible or it can take the spotlight. Either way, every event needs some kind of AV.
AV providers come in as many shapes and sizes as there are kinds of events. There are large and small companies and in-house and independent providers. Event planners should evaluate these options as carefully as a venue and caterer.
Each event you hold should fit into your organization’s long-term strategy and mirror the brand’s image. A good AV company will… more
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Jun 05, 2019
A trade show website is a critical part of the overall event experience. It promotes the event, drives attendance, generates awareness, and maintains interest afterward. Following are five trade show website must-haves to ensure your event gets the extra boost it needs to succeed.
1. Develop a Strategy Within the Greater Strategy
Other than word of mouth and email, your website is the primary communication vehicle that potential attendees, exhibitors and sponsors will use to learn about your event. Thus, having website-first mentality — including the development of a clear, measurable… more
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Jun 03, 2019
Attend any major B2B or B2C event today and you might think you were heading onto a Hollywood set, with bright lights, lively audio, captivating video and where interactivity abounds.
On the horizon and already on display at some leading-edge trade shows and conventions are new trends such as virtual reality, artificial intelligence (AI), machine learning, and advanced online ticketing and registration. These existing and emerging event technologies are paving the way for more successful events and overall enhanced experiences for event planners, exhibitors and attendees.
Where the real… more
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May 28, 2019
A lot of people are genuinely “exhibiting.” They have a product and it’s on display. Look at it. See it’s brilliant innovation. See what our company has done to advance the industry’s technology a light year ahead. The future is here: look at it. And when you’ve seen enough of the future, you may continue on to the rest of the trade show.
That’s exhibiting. The ultimate goal is showing off your stuff. It’s an expensive goal to achieve – most 20 x 20 booths will spend at least $175,000 (including booth construction) to get people to look at their stuff.
Businesses understand, however, that… more
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May 23, 2019
It was 2017 and I was working at the Black Hat Conference at Mandalay Bay in Las Vegas. A charismatic sales engineer had a crowd spilling out of his booth and blocking the aisle. His prospects were transfixed – cheering on his command, eagerly leaning forward, ready to do anything he asked. No, he wasn’t doing a raffle, he was using the principles of rhetoric to persuade and mesmerize his audience.
Aristotle defined Rhetoric as “the ability, in each particular case, to see the available means of persuasion.” He defined the three means of persuasion as ethos (credibility), pathos (emotion)… more
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May 21, 2019
Upping your event food game while supporting local chefs is as important as ever. Below we outline step-by-step ways you can try to improve the quality of cuisine at your next event.
Set Clear goals
Events definitely have goals, and every person’s goal is different from event to event. Some organizers want to ensure people feel like family and can gather together over their event, while others want their event to feel like an all-out festival. Knowing what you want to achieve before you start researching vendors will not only better shape your approach to the different elements of your… more
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May 16, 2019
During our recently held “Social Media for Trade Show Promotions” webinar, we asked attendees a polling question about whether (or not) they were using social media to promote their company’s presence at the events in which they exhibit. The results were a little surprising to me.
Of the 223 attendees that answered the poll, only 35 (16%) said that they were active and getting good results for their efforts, and 89 attendees (or 40% of those that voted) said that they had “little to show for it.” Then I thought: what constitutes “good” results? And how are they measuring their results? Is it… more
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May 14, 2019
According to the Center for Exhibition Industry Research, more than $24 billion is spent annually by U.S. exhibitors on trade show displays, yet 70 percent оf these еxhіbіtоrѕ set no ѕресіfіс оbjесtіvеѕ or goals fоr their exhibits. In 2019, event marketing teams should find ways to become goal-driven, and metrics are the place to start.
There are two types of metrics to utilize: hard metrics and soft metrics. The parameters attached to hard metrics serve as strong indicators and imply action items. Soft metrics are all about engagement and awareness. For example, the number of likes,… more
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May 08, 2019
Many of our exhibiting clients tell us they crave trade show ideas on how to attract more visitors to their booth. They want an attraction that makes their booth irresistible for attendees walking down the aisle.
Do you want to drive booth traffic, too? Here are six proven ideas you can consider:
Product Demo: Rather than make all their purchases over the Internet, buyers continue to go to trade shows because it allows them to see and touch real products in person. Leverage this strong advantage by demonstrating your products in your booth. Show how your product solves real problems.… more
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.