Experts & Opinions
Aug 07, 2019
Trade shows are costly – there’s no way around it. They often yield great results, but the initial investment can be daunting. Renting the booth space, booking travel arrangements and lodging, and advertising attendance can all add up.
Here are nine actionable steps that you can take to increase your success without eating into your return on investment.
Register Early for a Good Location
The phrase “the early bird gets the worm” comes to mind. There is a lot of benefit that comes from completing your event research early and determining which shows you want to attend long before… more
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Aug 05, 2019
After years of hosting seminars at Skyline Entourage, one thing has been made very clear to me: as marketers, we very often face similar struggles when it comes to organizing and implementing successful trade shows. One of those pain points is booth staffing!
If you can answer yes to any of the following or if you know someone who is struggling with similar issues, keep reading or kindly share.
Ask yourself: what type of booth staffers do I have on my roster for my trade shows?
The “I hate traveling” reluctant staffer
The “Oohhh we’re going to Vegas?” vacation mode staffer
The “I’ll see… more
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Jul 31, 2019
Imagine you’re managing a team of sales reps attending one of the largest conferences in the world. Now imagine that you can stay back at the office and see the meetings that each sales rep has scheduled, where the meetings are located, and you won’t have to chase down your team members to update everything post-event.
Sounds like a fantasy, doesn’t it? We all know that the reality of managing meetings while attending or sponsoring conferences and trade shows means spreadsheets on spreadsheets on spreadsheets. You need your spreadsheets so you have some semblance of organization heading into… more
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Jul 29, 2019
Like any great band, a client and their experiential agency need to work in unison to create impactful immersive experiences for their event guests. The players need to know the setlist, the right grooves, what to be careful of and how to crowd surf in the mosh pit. Okay, maybe there’s no mosh pit, but certainly, the team needs to know how to work the room.
“I’ve said this over and over again, but I love being in a band.” – Ringo Starr
Step one: work as a team. There should be no delineation between the client and the agency team. Have you ever seen a guitar string break while a band is… more
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Jul 23, 2019
The frequency and intensity of disasters are increasing, from mighty hurricanes hurling through warm ocean waters, to shifting tectonic plates that build earthquakes, to atmospheric weather patterns that create wide-scale floods. Through it all, critical operations need to be up and running for our communities, companies, survivors and families.
Field Innovation Team’s Disaster Simulation Labs use a process called “design thinking” to help emergency preparedness teams better understand the problems they need to solve, identify whom they are solving them for and why, and prototype how they… more
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Jul 22, 2019
You can essentially tell Facebook, “Hey, here are all the people who have registered for my event already — go out and find more of them, please!”
Event planners invest blood, sweat and a lot of tears into producing successful events, yet most are missing one key element to achieving amazing results. This element is being used to sell millions of products and services across the world in other industries, but is often ignored within the event planning community.
The one thing missing? A correctly set up Facebook Pixel on event landing pages and websites.
Facebook Pixel is a small piece… more
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Jul 17, 2019
Trade shows, expos, fairs, fundraisers, you name it – events are changing and integrating new technologies to make the experience more engaging and interactive for participants. Event planners are working hard to improve the guest experience and make visits memorable and engaging. But time and attention are limited, and finding the right mix of tech can be a challenge.
Technology serves an important role in the success of events but must be user-friendly and complement the event’s goal. If the time and effort to use certain tools outweighs the value, it can overwhelm visitors.
Below are… more
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Jul 15, 2019
A lot of time and money go into your exhibit. But are you doing everything you can before the show to ensure your show presence earns a return on investment? A majority of attendees already have a list of what booths to visit, so you have to ensure that your target market knows that you will be there and what you have to offer them. Effective pre-show marketing will help draw traffic to your booth, as well as maximize the qualified leads you gather at each event.
Choosing Promotional Outlets
Email and Social
Social media and email marketing form the backbone of most exhibitors’ pre-show… more
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Jul 11, 2019
As we bask in warmer weather, it’s time to plan the perfect outdoor event experience to impress and engage attendees. This summer, it’s important to incorporate fresh trends and make your event unique and unforgettable. This season, think sustainability and go organic with a botanical theme, or infuse industrial chic furnishings for a modern look that embraces casual sophistication and an environmentally friendly atmosphere.
Environmentally Friendly
Consumers are increasingly aware of their impact on the world. Think about how you can plan events that are zero-waste or waste-reduced to… more
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Jul 08, 2019
You’ve chosen your city and now need to schedule a visit to meet important contacts at your venue and start planning your event. From working on events of all sizes in my previous career, and now as senior manager of operations for CES, I’ve learned many critical pieces of knowledge along the way.
Here are some tips that have worked best for me.
Determine a date for your site visit.
Six to eight months out, work with your facility contact to decide on timing and think through the vendors you will want to meet. Who will have a large role in special areas on the show floor? Who will you be… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.