Experts & Opinions
Apr 17, 2019
Why should all event profs stay on top of industry trends? Here’s a solid reason: Business to business trade shows generate a significant amount of revenue for business, consumers and e-commerce globally, and it’s expected to grow past nearly $16.8 billion by 2021, according to PwC.
It’s our job at TSNN to report these tips and trends to our audience, especially when it involves how event professionals interact and engage with the world around them.
Recently, we were inspired by a webinar discussing how to maximize ROI on venue experience with intelligent digital technology, produced by… more
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Apr 16, 2019
Event planners wear a ton of hats. From juggling venues and caterers to managing staff members, selling sponsorships and negotiating with vendors, you have no shortage of responsibilities. If you don’t have an organizational strategy in place, that to-do list can become overpowering.
While the highs of successful events are hard to match, the weeks leading up to those events are incredibly stressful. Most event professionals struggle through plenty of sleepless nights as they fret over important details, and they often have too many things on their plates to handle anything time-consuming. … more
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Apr 11, 2019
Trade show games will make your booth a fun place to be on the business-like trade show floor. But just because your attendees are having fun doesn’t mean you’re being silly on the company dime – quite the opposite! Trade show games help you achieve serious marketing and sales goals, increasing the return on your marketing investment.
Trade show games help increase awareness of your brand
While trade shows are a fantastic place to get your company brand in front of thousands of potential buyers, guess what? There are hundreds of other companies who had the same thought and they are doing… more
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Apr 09, 2019
Trade shows and sustainability aren’t often associated together. With huge amounts of materials and resources invested into creating single trade show stands (aka, exhibition booths), it’s no surprise that these events produce a high quantity of waste.
As sustainability becomes increasingly important, we make conscious decisions each day to reduce our carbon footprint and protect our environment. These same choices can be made when planning an exhibition stand. From reducing energy usage to re-using materials, you can start making changes towards an environmental change.
Choose energy… more
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Apr 04, 2019
As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the trade show industry.
This started with the EU’s General Data Protection Regulation (GDPR) that became EU law on May 25, 2018, and continues with the enactment of several state laws, most notably the California Consumer Privacy Act (CCPA), which will become effective on January 1.
First, a quick look back at the GDPR
The GDPR covers all companies worldwide that work with the personally identifiable information of anyone residing in the EU, either… more
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Apr 02, 2019
Events today are much more than the simple gatherings that they used to be. This change can majorly be attributed to the dawn of technology that has made its way into every aspect of event planning and execution.
This transformation has made its way to the trade show and exhibitions industry as well. One of the key concepts that are leading this change is lead retrieval. Lead retrieval tools are the new “in” technology in the trade show and exhibitions industry, changing the way organizers facilitate exhibitor ROI through data generation.
Before we delve into the topic of lead retrieval… more
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Mar 28, 2019
Events play a fundamental role in a sales team’s ability to provide prospects with the best customer journey. Why? As a customer gets deeper into their journey, strategic face-to-face meetings must take place to close deals and ensure success. Strategic meetings, such as product demos, partner meetings, customer meetings, etc., are business-to-business meetings that can generate real outcomes.
In fact, a recent Harvard Business Review study showed that 52 percent of respondents credit event marketing with driving more business value than other marketing channels. However, only 23 percent… more
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Mar 26, 2019
Do you produce events? Trade shows? Conferences? Are you maximizing your revenue? If you think you are, maybe you should still read on because I think you will find a few nuggets below.
Having spent the vast majority of my career in the events and show management industry and in talking to other show management professionals, keeping up with and coming up with innovative sponsorships can be a challenge.
In my last role, I had a great vendor with whom, when he was in town, I would go to dinner and “talk shop,” specifically about what creative things he was seeing in the industry. We would… more
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Mar 21, 2019
Gone are the days when attendees expected to be confronted with stacks of products literature. Whether you have a limited design budget or if you’re just trying to set your booth apart in a crowded exhibit hall, minimalist designs can offer a fresh, inviting and modern alternative to busier layouts.
Here are some helpful design tips to make sure your booth doesn’t cause attendee overload:
Declutter your graphics. Think about the overly busy billboards you sometimes see along a highway – you often can’t tell who the advertiser is, let alone what value proposition is being communicated. Does… more
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Mar 19, 2019
In the trade show industry, the mantra of “if you build it, they will come” is not one to live by. With so much time and effort spent on the planning and execution of the show, shouldn’t an equal amount of time be dedicated to developing a communications campaign that ensures that all of the key audiences – exhibitors, attendees and yes, media – are aware of your show, what it is and why they should be there?
When it comes to promoting a trade show, one of the tools that are often overlooked but could have the biggest impact and best return on investment, is public relations. Public… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.