Five Strategies to Evolve Loyal Clients Into Influential Fans

Submitted by lpsavas@tsnn.com on Tue, 03/10/2020 - 10:46

What’s your game? Whether it’s business or sports, everyone is trying to attract and engage fans – those die-hard, paint-your-face, play-the-fight-song-at-your-wedding kind of fans. Your business probably doesn’t have a fight song, but don’t you want die-hard stakeholders who would sing it at the top of their lungs if you did?

An Event Manager's Guide to Crisis Communications Around COVID-19 Concerns

The events industry is filled with a lot of uncertainty right now due to the COVID-19 outbreak and subsequent event cancellations.

“I don’t think there’s a single event scheduled for the next 90 days that isn’t currently fielding concerns about coronavirus from attendees and stakeholders,” says Alex Plaxen, vice president, experience strategy for Nifty Method Marketing and Events.

PCMA and CEMA Team Up to Offer COVID-19 Education Webinars

At Convening Leaders in January, PCMA announced a strategic partnership with CEMA. As one of their first joint projects, the two associations have planned a series of interactive webinars to educate the industry on the novel coronavirus, what to expect, how to prepare, and how to react.

“CEMA is proud to partner with PCMA to bring timely and actionable insights on COVID-19 to the event marketing community,” says CEMA President and CEO Kimberley Gishler.  

Meetings and Events Industry Leaders Unite Around Coronavirus Concerns

The following is an open letter dated March 5, 2020, from the leadership of the American Society of Association Executives; Destinations International; Events Industry Council; International Association of Exhibitions and Events; International Association of Venue Managers; Meeting Professionals International; PCMA; and the U.S. Travel Association. 

20 Tips for Traveling and Exhibiting at Events Amid the COVID-19 Outbreak

Submitted by lpsavas@tsnn.com on Fri, 03/06/2020 - 10:32

With the threat of the Coronavirus, more people are taking pause before booking their travel to their next event. This is a unique situation and hopefully it will be over soon. However, as trade show and event professionals, you may wonder what you need to think about when preparing to travel or organize your next event. If you are not the event organizer, do you even go?

UFI and SISO Launch Global Campaign to Support the Exhibitions and Events Industry

In the wake of Novel Coronavirus (COVID-19) resulting in a series of trade show cancellations worldwide, UFI, the Global Association of the Exhibition Industry, and SISO, The Society of Independent Show Organizers, have launched a new campaign, “This Show Is Open”.

The campaign materials are available for download here: https://www.supportingevents.org/

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.