Apr 27, 2021
Caesars Entertainment is going all-in on Atlantic City. The hospitality giant recently unveiled a $400 million master plan investment in its Caesars, Harrah’s Resort and Tropicana Atlantic City casino-resort properties. Already underway, the plans include:
Remodeled guest room towers;
Fresh interior design elements;
Casino gaming floor enhancements;
New dining concepts and amenities and more additions over the next three years.
According to Caesars officials, revitalizing the company’s flagship casino-hotel on the famed Atlantic City Boardwalk, Caesars Atlantic City, will be a… more
Apr 06, 2021
As manager of engineering services at Detroit’s TCF Center, Al Vasquez is typically responsible for directing and managing the maintenance of the venue’s buildings, grounds, equipment and utilities. He works to keep the facility compliant with local building codes and Occupational Safety and Health Administration regulations while assisting customers with their facilities requirements. But in the spring of last year, when the COVID-19 pandemic was first hitting cities throughout the U.S., his role at the downtown venue took on a whole new level of importance and urgency.
On March 30, 2020,… more
Apr 05, 2021
Awaiting a renaissance of the events industry, Explore St. Louis turned to Michelangelo to drive customers to the America’s Center.
The international touring exhibit, Michelangelo’s Sistine Chapel: The Exhibition, adorned the ceilings of a 27,625-square-foot ballroom inside the convention center. Open Thursday-Sunday between Nov. 6, 2020-Jan. 17, 2021, the attraction sold 15,457 tickets and generated $210,000 in revenue at a time when meetings and conventions were not operating inside the facility.
“We made productive use of American’s Center,” said Brian Hall, chief marketing officer at… more
Mar 30, 2021
On March 24, New York’s Javits Center hit an important milestone for the health of its community. Since opening its doors on Jan. 13 as a mass COVID-19 vaccination site, the Manhattan convention center has distributed more than 250,000 vaccines at the record rate of more than 14,000 per day.
Considered the largest vaccination center in the U.S., according to Javits officials, the site is a massive effort carried out in conjunction with the New York State Department of Health and the New York National Guard. Hundreds of medical, military and civilian teams have worked in tandem to establish… more
Mar 25, 2021
The San Diego Convention Center and the Kay Bailey Hutchison Convention Center in Dallas are lending a hand to help the humanitarian crisis at the southwest U.S. border by providing temporary housing for unaccompanied migrant children seeking asylum. The creation of such emergency intake sites is designed to shift the minors — most of whom herald from Guatemala, Honduras and El Salvador — more quickly out of U.S. Border Patrol custody while helping to alleviate overcrowding at border holding facilities.
San Diego Convention Center
On March 22, the City and County of San Diego announced… more
Mar 15, 2021
Since the pandemic brought the live events industry to a screeching halt one year ago, convention center staff across the country have been working overtime to find creative ways to keep their spaces occupied and employees working. Some have repurposed their expo halls into overflow COVID hospitals or mega vaccination sites, while others have been able to host smaller, socially distanced events, depending on the health and safety criteria in their state. Then there are those venues that have been in the fortunate position of being able to attract alternative kinds of business to keep their… more
Mar 01, 2021
Last year wasn’t exactly a great one for Nashville. The popular music and events destination not only suffered fallout from the pandemic, but also a Christmas morning suicide bombing that injured eight people, severely damaged more than 40 buildings in a historic downtown district and crippled telecommunication systems throughout the Southeast for days.
While some cities might still be reeling from the one-two punch of such overlapping misfortune, the Music City is doing anything but ruminating. In the more than two months since the bombing, Nashville has been picking up the pieces, focusing… more
Mar 03, 2021
As the heart of South Padre Island’s meeting and event business, the South Padre Island Convention Center is accustomed to hosting an array of year-round corporate and consumer events. These range from fishing tournaments to quilt shows to college basketball tournaments.
Tourists and event groups alike are drawn to the island for obvious reasons. Situated on the coastal tip of Texas, along the southern coast of the Gulf of Mexico, the barrier island destination boasts 34 miles of white sand beaches, clear emerald waters and 300 days of sunshine per year.
But during the recent polar vortex… more
Feb 22, 2021
TCF Center and Detroit Metro CVB officials hope a statewide volleyball tournament sets the Motor City up for its recovery from the pandemic.
The convention center, formerly known as Cobo Center, hosted 1,000 young athletes and socially distanced spectators over President's Day weekend. The tournament was the first event inside TCF Center since March 2020, when COVID-19 brought much of the travel and hospitality industry to a halt.
Michigan Elite Volleyball Academy, which organized the President's Day Challenge, is planning for a return to TCF Center in April. “It was great to see people… more
Feb 08, 2021
The city of Chicago is getting ready to lure back meetings and convention business in 2021 with a little help from digital technology. Launched Jan. 21 by Choose Chicago in collaboration with the Metropolitan Pier and Exposition Authority, Healthy Meetings Chicago is an interactive digital platform designed to showcase the health and safety advantages of hosting events at the McCormick Place Campus.
Currently available in Phase 1 for desktop or laptop viewing, the new platform illustrates the extensive new protocols and processes put in place by the city’s convention center and hospitality… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.