After closing 2022 with positive gains in visitor numbers year over year, the Las Vegas business community is poised for continued growth in 2023 with the addition of thousands of new hotel rooms, the opening of the new one-of-kind MSG Sphere and its first Formula 1 Grand Prix.
“2023 is going to be a spectacular year in Las Vegas,” said Steve Hill, CEO and president, Las Vegas Convention and Visitors Authority (LVCVA), at the Las Vegas Chamber of Commerce Preview 2023 event on Mon., Jan. 23, in the West Hall at the Las Vegas Convention Center (LVCC).
Fountainebleu Las VegasBig Picture
Hill… more

Nov 11, 2022
Trade Show News Network (TSNN) celebrated achievement, innovation and leadership in trade shows with the 12th Annual TSNN Awards and education conference, held Nov. 8-9 at host venue Caesars Forum in Las Vegas.
The Las Vegas Convention and Visitors Authority (LVCVA) rolled out the red carpet with a spectacular opening party at Nobu Hotel Villa that represented Las Vegas at its best.
“The 2022 TSNN Awards was an incredible celebration of the best of the best people and shows in our great industry,” said TSNN President Rachel Wimberly. “Caesars Entertainment went above and beyond to create… more

Sep 23, 2022
A record-breaking number of nominations came flying in for the 2022 TSNN Awards, including nominations in 12 categories for the Innovation Awards and an incredible number of nominations for the Outstanding Show Pro Awards.
TSNN has named those who will be recognized with Outstanding Show Pro Awards and unveiled the finalists for the Innovation Awards as well as the Comeback Awards, which honor shows that have demonstrated resilience by “coming back” in areas such as attendance, overall business excellence and customer connectivity.
The 2022 TSNN Awards (www.T-awards.com) are on tap Nov. 8-… more

Jul 08, 2022
LightFair 2022 united thousands of lighting industry professionals in-person last month for a conference and trade show that was a resounding success. The industry’s largest annual lighting event took place June 19-23 at the Las Vegas Convention Center, drawing more than 10,000 attendees for five days of brisk business, valuable networking and bustling energy.
“LightFair has proven yet again how important it is for the lighting industry to connect under one roof—this event is where emerging technologies are discovered, lighting trends are communicated and industry news is unveiled,” said Dan… more

Aug 04, 2022
Exclusively sponsored by Caesars Entertainment
The Las Vegas Strip has long been a beacon of innovation, adaptability and singular experiences. In 2022, Caesars Entertainment has continued to play its part in maintaining the destination’s stellar reputation by hosting the NFL Draft earlier this year at CAESARS FORUM—the company’s newest and largest conference center—and ushering in a cornucopia of renovations and updates, such as the transition of Bally’s to Horseshoe as well as new restaurants and entertainment offerings.
Dining to Delight
The mecca of celebrity chef dining, Las Vegas… more

May 17, 2022
Exclusively Sponsored by Caesars Entertainment
In Las Vegas, Caesars Entertainment continues to innovate with more celebrity chef options, must-see entertainment and continued renewal of its impressive selection of modern, luxurious rooms. Additionally, the premier brand just received national attention with the NFL Draft took place at the front steps of their largest conference space, CAESARS FORUM.
As the first Official Casino Sponsor of the NFL, Caesars Entertainment, Inc. hosted the sporting event on The Strip provided fans the opportunity to celebrate their favorite teams and bet on… more

Feb 28, 2022
Leading trade show organizers Emerald and Questex have teamed up to launch the inaugural Las Vegas Food & Beverage Industry Week, featuring four premier food and beverage trade shows taking place concurrently at the Las Vegas Convention Center (LVCC).
Running March 21-24, SIAL America, Bar & Restaurant Expo (formerly known as Nightclub & Bar Show), International Pizza Expo and World Tea Conference + Expo will unite decision-makers from all sectors of the recovering $1.5 trillion food and beverage industry under one roof at the 4.6-million-square-foot facility.
“We’re excited to… more

Feb 21, 2022
The Las Vegas hospitality community became a little greener recently with the announcement from Resorts World Las Vegas, the Strip’s newest resort, that all three of its hotel brands—Las Vegas Hilton, Conrad Las Vegas and Crockfords Las Vegas, LXR Hotels & Resorts—have earned Leadership in Energy and Environmental Design (LEED) Gold certification, encompassing 3.9 million square feet of real estate.
Developed by the U.S. Green Building Council (USGBC), LEED certification is considered the benchmark in the green building industry, providing building owners and operators with a framework… more

Jul 05, 2021
Las Vegas has been busy setting the stage for the next generation of meetings and conventions with a slew of new state-of-the-art venues. Now home to 14 million square feet of meeting, conference and exhibition space, the iconic desert destination offers planners more exciting options than ever, with more than 2 million square feet of new space and three resorts launched in the past 18 months alone.
“That additional space will allow Las Vegas to host more meetings and it will allow our current clients to grow their business,” said John Schreiber, vice president of business sales for the Las… more

Feb 08, 2022
Caesars Entertainment is gearing up to bring a renowned casino brand to the heart of the Las Vegas Strip this year. Starting this spring, Bally’s Las Vegas will begin its transformation into Horseshoe Las Vegas, an iconic, historic brand originally created by gambling magnate Benny Binion more than 70 years ago.
The multimillion-dollar project, which will take place in stages, will include a renovated exterior, new entertainment and food and beverage options and a reimagined casino floor and public areas. In keeping with the classic sophistication the Horseshoe brand is known for, the… more
Partner Voices

Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.