
Nov 02, 2021
The Las Vegas tourism community recently took a giant step forward in the development of the Vegas Loop, an express underground transportation solution designed to help reduce traffic congestion while offering visitors and locals convenient access to the city’s myriad resorts, meetings and entertainment offerings.
On Oct. 20, Elon Musk's tunnel company, The Boring Company, received unanimous approval by the Clark County Commission for a special use permit and franchise agreement for the proposed 29-mile tunnel transportation system, which will connect to the existing Las Vegas Convention… more

Sep 28, 2021
MGM Resorts International has entered into a definitive agreement with New York-based private equity behemoth Blackstone Group to acquire the casino and hotel operating rights of The Cosmopolitan of Las Vegas for just over $1.6 billion.
Announced Sept. 27, the deal coincides with Blackstone’s sale of the 3,032-room Strip resort to a group of buyers for about $5.6 billion, nearly tripling its investment in the Strip property seven years after acquiring it from Deutsche Bank for just over $1.7 billion and spending $500 million on capital improvements.
According to Blackstone officials, a… more

Jun 09, 2021
After 30 years in the Las Vegas events business, Melanie Bash isn’t exactly a deer in the headlights maneuvering down the Strip. But she knows that for event organizers and corporate meeting planners, the city’s vast options can be daunting. Trying to find the right venue is hard enough in regular circumstances, but even worse when factoring all of the health and wellness research that goes into bringing events back to life.
Recognizing a need to personalize experiences as Las Vegas reopens, Bash has teamed with DMC veteran Molly Hoisington to found a concierge service in partnership with… more

Jun 08, 2021
Hugs replaced fistbumps as the days of yesteryear reappeared during the Connect and BizBash collocated event at Red Rock Casino Resort and Spa in Las Vegas.
The B2B conference geared toward matching event planners with venue personnel to spur future business, and evrent inpiration from BizBash, drew about 750 attendees in-person May 22-24, with another 1,500 event professionals participating online.
Connect and BizBash were in the unusual position of hosting a second event during the pandemic, having executed a scaled-down and delayed version of its largest annual conference last fall in… more

May 26, 2021
Value fashion buyers looking to add premium products to their store shelves will be excited about the new elevated price point segment debuting at the upcoming OFFPRICE Show. Set for Aug. 7-10 at the Las Vegas Convention Center, alongside MAGIC Las Vegas during Las Vegas Fashion Week, the new EVOLVE Marketplace is designed to meet the needs of savvy retailers seeking elevated styles and urban trends at competitive prices.
EVOLVE will feature higher margins on quality apparel including engineered goods, in-season collections, on-trend items and readily available inventory from a curated… more

Apr 19, 2021
Nevada Gov. Steve Sisolak is aiming for the state’s many hospitality and events venues to allow 100% capacity by June 1. The welcome news is well-timed, as Las Vegas has an increasingly full slate of events scheduled starting this summer, many of which were predicated on allowing large crowds indoors.
“Our state health officials are comfortable setting a goal for a full reopening to 100% capacity on June 1,” said Sisolak during an April 13 press conference. “A safe and responsible reopening is a path forward to bringing back conventions and getting Nevadans back to work.”
The governor… more

Apr 12, 2021
Las Vegas is back with a vengeance. That was the message at the conventions and hospitality industry panel held March 8 at the brand new West Hall of the Las Vegas Convention Center, marking Global Meetings Industry Day.
After a devastating year, there’s pent-up demand for a return to live face-to-face meetings events, and Las Vegas is already seeing record gains in bookings through the end of the year and into 2022, according to industry executives who attended the event.
“We’re making great strides and I think things will continue to move quickly,” said Steve Hill, president and CEO of… more

Mar 13, 2021
On Friday, Nev. Gov. Steve Sisolak announced he is further loosening restrictions on large gatherings, including meetings and conventions, entertainment venues and large group gatherings by increasing capacity to 50 percent March 15.
The state also will streamline the process for submission and approval of large gatherings.
The new directive is another step toward re-igniting the meetings and events industry. The announcement comes on the heels of the governor also expanding vaccine eligibility to hospitality and food service workers yesterday.
“Las Vegas has been the top convention and… more

Mar 03, 2021
Las Vegas Sands Corporation has entered into a definitive agreement to sell The Venetian Resort and Sands Expo and Convention Center Operating Company for $6.25 billion to the Global investment firm Apollo Global Management, Inc.
Apollo affiliates and real estate investment trust firm VICI Properties Inc. will acquire subsidiaries that hold the real estate and operations of the Las Vegas Strip’s Venetian and Palazzo resorts and the Sands Expo and Convention Center.
“The Venetian is America’s premier integrated resort, with an unrivaled set of amenities to serve guests across hospitality,… more

Feb 05, 2021
If there’s one thing that the live events industry has continued to demonstrate over the course of its history, it’s an open-hearted willingness to help its own, particularly in times of crisis. COVID-19 has presented yet another opportunity to do just that.
Since the Las Vegas trade show industry came to a halt last March, many trade show and event workers have remained out of work and in urgent need of help, including with basics such as food. A concerned group of trade show industry companies, including the Experiential Designers and Producers Association (EDPA) Las Vegas Chapter; Metro… more
Partner Voices

Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.