Ready to Rock: Las Vegas Sees Strong Event Bookings, Unveils New Venues
April 12, 2021
Las Vegas is back with a vengeance. That was the message at the conventions and hospitality industry panel held March 8 at the brand new West Hall of the Las Vegas Convention Center, marking Global Meetings Industry Day.
After a devastating year, there’s pent-up demand for a return to live face-to-face meetings events, and Las Vegas is already seeing record gains in bookings through the end of the year and into 2022, according to industry executives who attended the event.
“We’re making great strides and I think things will continue to move quickly,” said Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority. “Everyone in this industry should feel really excited about the future, and it might be coming faster than you might be expecting.”
Over the past year, industry leaders along the Las Vegas Strip worked closely together to navigate the crisis and share best health and safety practices that defined the guidelines for individual properties as well as the destination as a whole.
Stephanie Glanzer, chief sales officer and senior vice president of sales of MGM Resorts International, said: “We’ve all gone through this together and we’ll come out of this stronger.”
At MGM properties, the Convene with Confidence program enables virus testing in hotel rooms and connects the results and vaccination records to biometric identity app company Clear. The Venetian and Las Vegas Sands Corp. rolled out Venetian Clean, a health and safety program that emphasizes thorough cleaning of facilities, while the city-wide Meet Smart, Vegas Smart initiative highlights the health protocols that have been implemented by properties to ensure attendees’ safety.
The panel expressed excitement about the new venues that have been completed over the past year and will now welcome attendees for the first time. “We’re ready to welcome back meetings and events in a very big way,” said Chandra Allison, senior vice president of sales and marketing at The Venetian Resort, which just opened its Stella Studio, an 8,000-sq,-ft. multifunctional space.
Also on tap is the new Wynn Expansion, which features an 83,000-sq.-ft. pillarless ballroom and a 20,000-sq.-ft. outdoor pavilion. Meanwhile, the 550,000-sq.-ft. Caesars Forum offers the two largest pillarless ballrooms in the world at 110,000 square feet each and will welcome MPI’s World Education Congress in June.
The new 315,000-sq.-ft. Expo at World Market Center was officially unveiled on April 9, 2021, just in time for Las Vegas Market, a furniture, gift and home goods trade show set for April 11-15.
The LVCC’s new 1.4-million-sq.-ft. West Hall is getting ready to welcome World of Concrete, the first big show in Las Vegas set for June 8-10. It is expected that attendees will be able to ride on Elon Musk’s The Boring Company underground people-mover system featuring Model X and Model 3 Teslas, and lots of rainbow neon.
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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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