
May 17, 2022
MHI, the international trade association representing the material handling, logistics and supply chain industry, brought its largest MODEX event ever to Atlanta’s Georgia World Congress Center (GWCC) March 28-30, drawing more than 37,000 attendees and more than 850 exhibitors to a show floor that spanned 405,000 square feet of space.
According to John Paxton, CEO of MHI, MODEX 2022 was a huge success, a dramatic return to in-person events for the supply chain industry and a boon for the Atlanta area, with the direct economic impact of the event estimated to be $45 million.
“After two… more

May 10, 2022
As the trade show and meetings industry continues its emergence from the pandemic, this year’s Exhibitions & Conferences Alliance’s (ECA) signature ECA Legislative Action Week couldn’t be a more important and urgent one for event professionals to consider attending.
Set for June 6-10, the week-long virtual event will converge face-to-face business events industry advocates to meet with their members of Congress about the vital role that exhibitions and conferences play in helping communities across the U.S. recover from the devastating economic and employment impacts of the COVID-19… more

May 02, 2022
As the trade show industry moves full speed ahead into a busier and more robust season, event-related companies and organizations across North America and beyond are busily forming new business partnerships, opening new offices and strengthening their market share via strategic acquisitions. Check them out!
AUVSI
The Association for Uncrewed Vehicle Systems International (AUVSI) has partnered with Messe Düsseldorf North America Inc. (MDNA) to co-host XPONENTIAL, the world’s leading trade show for uncrewed systems and autonomy, to broaden its reach to user communities and new market entrants… more

Apr 28, 2022
New York’s Javits Center buzzed with activity as vision care professionals converged at Vision Expo East 2022, held March 31-April 3. As the first Vision Expo to take place in New York City in three years, the annual four-day conference and trade show brought together thousands of enthusiastic eyecare and eyewear professionals from across the U.S. and the globe to reconnect with their peers, conduct business and take advantage of plentiful education and engaging programming.
“Following Vision Expo’s successful return to in-person shows at Vision Expo East 2021 in Orlando, and keeping the… more

Apr 22, 2022
The Entertainment Software Association (ESA) recently announced the complete cancellation of its E3 expo this year.
Earlier this year, the ESA had announced that E3, the largest and most important event in the video game industry, would not be held in person in 2022 due to the ongoing health risks surrounding COVID-19. The association recently decided not to follow through with an E3 digital experience either to focus on building a reinvigorated showcase for 2023 that celebrates new and exciting video games and industry innovations.
“Instead, we will devote all our energy and resources to… more
Apr 19, 2022
As an annual education and networking event for female exhibitions and events industry professionals at all stages of their careers, IAEE’s signature Women’s Leadership Forum convened 184 attendees for two days of knowledge, inspiration, resources and strategies for career success. Held March 23-24 at the Gaylord National Resort and Convention Center in National Harbor, Md., the 10th annual conference also celebrated the 2022 Woman of Achievement Award winner, Lenay Gore, former senior director of meetings and trade shows with the American Public Transportation Association (APTA).
“The… more

Apr 18, 2022
As the non-profit fundraising arm of Meeting Professionals International (MPI), the largest global meetings and event industry association, the MPI Foundation (MPIF) serves an important purpose: to fund grants, scholarships and pan-industry research in support of the global meeting and event industry. But when the increasing humanitarian crisis resulting from Russia’s invasion of Ukraine began to take shape, the MPIF joined many event industry organizations in seeking an appropriate means to provide aid during the crisis.
According to MPI officials, since its joint board meeting on March 1,… more

Apr 14, 2022
The NAHB International Builder’s Show (IBS) and the Kitchen & Bath Industry Show (KBIS) recently joined forces once again for the 9th annual Design & Construction Week (DCW), staging the first and one of the largest in-person shows to serve the home-building, design and construction industries since the start of the pandemic. Held Feb. 8-10 at the Orange County Convention Center in Orlando, the connected events drew more than 70,000 attendees and 1,200 exhibitors occupying approximately 725,000 square feet of indoor and outdoor exhibit space.
Together, the blended IBS and KBIS… more

Apr 07, 2022
The Society of Independent Show Organizers (SISO) CEO Summit, the most important annual networking and information-sharing event for show organizers, took place in person last month for the first time in two years, bringing hundreds of eager attendees together for an experience punctuated by exceptional content and optimism for the industry’s continued recovery and evolution.
More than 300 independent show organizers and C-level executives from sponsoring companies gathered for the three-day event, held March 21-24 at The Vinoy Renaissance Resort and Golf Club in St. Petersburg, Fla.
“… more

Apr 04, 2022
More than 2,700 independent grocery retail professionals and leaders recently converged in Las Vegas for The NGA Show, the premier annual trade show and conference for the independent supermarket industry. Held Feb. 27-March 1 at CAESARS FORUM, the bustling in-person show brought together independent retailers, wholesalers, food retail industry executives, food manufacturers and service providers from across the U.S., resulting in a nearly 20% increase in attendance from previous years.
Produced by the National Grocers Association (NGA) and Clarion Events as part of its Food & Beverage… more
Partner Voices

Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.