Association Show News

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Jul 18, 2022
After a two-year hiatus, industry leaders, innovators, experts, artists and creators harmoniously reunited at The National Association of Music Merchants (NAMM) Show, the world’s largest annual trade show and conference for global music product, pro audio and sound and entertainment technology industry professionals. Held June 3-5 at the Anaheim Convention Center in Anaheim, Calif., the streamlined, three-day platform for the $17 billion music products industry pivoted back to face-to-face by welcoming a smaller but serious audience of 46,627 attendees from more than 111 countries and… more
Jul 14, 2022
E3, the world’s largest and most important event in the video gaming industry, will make its long-awaited in-person return to the Los Angeles Convention Center in June 2023. The Entertainment Software Association (ESA) teamed with boutique RX Global division ReedPop, the veteran event production company behind PAX, New York Comic Con, Star Wars Celebration and other acclaimed pop culture events, to produce E3 2023. The event will reunite global gaming industry developers, manufacturers, buyers, licensors and media professionals for a week of momentous reveals, earth-shaking world premieres… more
Jun 27, 2022
More than 51,000 foodservice professionals flocked to Chicago's McCormick Place May 21-24 for the first time since 2019 to happily reconnect in person and indulge in this year's National Restaurant Association Restaurant, Hotel-Motel Show (National Restaurant Association Show), the premier event to learn about foodservice technology innovations, unique ingredients and emerging trends in the restaurant industry. “The 2022 show was one of the most anticipated events of the year, and after three long years, we couldn’t wait to bring the foodservice community back together to celebrate the… more
Jun 21, 2022
As its second major in-person convention since the onset of the pandemic, the Asian American Hotel Owners Association’s (AAHOA) annual AAHOA Convention & Trade Show (AAHOACON) once again converged to unite the who’s who of the hotel industry for four days of networking, learning, deal-making and cultural celebration.   Held April 12-15 at the Baltimore Convention Center, the lively expo and conference drew more than 6,000 registered attendees and 515 exhibiting companies as well as innovative industry professionals, prominent politicians, business leaders and entertainers serving as… more
Jun 17, 2022
Celebrating 25 years of innovation and trendsetting in the confectionary and snack industries, the 2022 Sweets & Snacks Expo drew nearly 16,000 total attendees, including nearly 700 exhibitors and more than 110 exhibitors in the Supplier Showcase, to Chicago’s McCormick Place May 23-26. This year’s show spanned 4.5 acres of candy and snack innovation and focused on the show’s evolution over the past 25 years and its history of offering new confectionery and snack products, actionable insights and opportunities for members of the industry to connect.  “There’s no better way to celebrate… more
Jun 08, 2022
The pet industry’s premier trade show and conference for pet retailers, product manufacturers, importers and thought leaders recently converged in Orlando, Fla., to celebrate a triumphant return to live and in-person events. Hosted by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA), the 18th annual Global Pet Expo took over the Orange County Convention Center (OCCC) March 23-25, attracting more than 5,400 buyers, 722 exhibitors and a fair share of adorable cats and dogs.  According to show officials, 52% of buyers were first-time attendees and… more
May 31, 2022
The International Security Conference & Exposition (ISC) West recently wrapped up the first major security and public safety event of the year, boasting record-breaking attendance growth. Held March 22-25 at the Venetian Expo in Las Vegas and hosted in collaboration with premier sponsor Security Industry Association (SIA), the leading annual comprehensive and converged security trade show and conference in the U.S. had an 88% increase in participation compared to its 2021 West event, which took place July 19-21 at the same venue. According to officials from RX, which owns and produces… more
May 24, 2022
An expected rebound of the U.S. B2B exhibitions industry is underway, according to the Center for Exhibition Industry Research (CEIR), which released the results of its 2022 First Quarter Index on May 23. According to the stats, the U.S. business-to-business (B2B) exhibitions industry improved significantly in the first quarter of 2022, compared with the previous eight quarters, with cancellation rates for physical in-person events continuing to drop, compared with 2021. In Q1 2022, the cancellation rate was 9.2%, compared to 91.3% in the first quarter of 2021, 66.2% in the second quarter,… more
May 23, 2022
While the trade show and meetings industry continues its steady path toward recovery, some event-related organizations remain committed to making sure that those less fortunate within the communities they operate aren’t left behind. Check out two event industry entities who recently went the extra mile to make a difference in their home cities and beyond.  Music City Center Nashville’s Music City Center, in partnership with Sodexo Live! and Nestlé, recently donated 150 gallons of soup to The Nashville Food Project, a nonprofit organization that brings people together to grow, cook and share… more
May 12, 2022
World of Asphalt and the co-located AGG1 Aggregates Academy & Expo brought asphalt paving and aggregates professionals together for the first time in three years March 29-31, selling out Nashville’s Music City Center and breaking records in size and attendance. Organizations from across the country sent representatives ranging from C-suite executives to field operators to this year’s show to view specialized exhibits and product unveilings, take in the latest education offerings, learn about the newest innovations in the asphalt and aggregates industries and make purchasing decisions… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.