
Oct 25, 2022
When it comes to achieving diversity, equity and inclusion (DEI), the global events industry has a lot of work to do, according to the Events Industry Council’s (EIC) 2022 Equity Benchmarking Study. Released on Oct. 11 in partnership with EIC’s global Equity Task Force, created in 2020 to address systemic racism and all forms of discrimination in the business events and hospitality industry, the study signifies the critical first phase of EIC’s Equity Acceleration Plan.
While there is an ever-growing awareness and commitment toward equity in the industry, survey scores reveal widespread DEI… more

Nov 01, 2022
According to new analysis released on Oct. 6 by U.S. Travel Association economists, the U.S. Department of State’s low prioritization of visitor visa processing is severely hindering the U.S. economic recovery, preventing an estimated 6.6 million potential visitors from traveling to the U.S. in 2023 at a loss of $11.6 billion in projected spending.
Wait times for visitor visa interviews now exceed 400 days for first-time applicants from top source markets, a huge deterrent that is sending millions of potential visitors – including business event delegates—and billions in traveler spending to… more

Oct 17, 2022
The Events Industry Council (EIC) released the findings of its 2022 Q2 Global Business Events Barometer, which revealed a strong increase in its two major indexes: business event request for proposal (RFP) and group hotel room nights.
According to the barometer, which monitors the changes within the market relative to pre-pandemic levels, the Q2 RFP activity index rose to 81% of 2019 levels and the Q2 group hotel room nights index jumped to 83% of 2019 levels.
The barometer points to the fact that RFP activity for events with short lead times has recovered further than requests for events… more

Oct 13, 2022
As Hurricane Ian recovery efforts kick off in Florida, community organizations, including event and hospitality industry entities, are stepping up to the plate to provide assistance to those impacted by the devastating storm. Throughout the state’s response to the hurricane, VISIT FLORIDA has been working closely with authorities and travel brands including Expedia, Airbnb and hoteliers throughout Florida to connect displaced citizens with resources for finding suitable short- and long-term accommodations.
On Oct. 3, the state’s official tourism marketing organization learned of 23 families… more
Oct 07, 2022
Around 100 leaders of the world’s largest business events organizers gathered at the Asia CEO Summit Oct. 5-7 at The Fullerton Hotel in Singapore to reaffirm their commitment in the sustainable growth of the business events and meetings, incentives, conferences and exhibitions (MICE) sector in Asia.
Besides exchanging insights on their respective markets’ experience in the resumption of physical business events, it was an opportunity for global industry leaders to do business and build momentum for more business events in the region.
The inaugural Asia CEO Summit brought together the… more

Oct 03, 2022
The full scope of the vision care industry came together to reconnect and do business face-to-face at an energetic Vision Expo West 2022, held Sept. 14–17 at The Venetian Expo & Convention Center in Las Vegas. Presented by co-owners RX and The Vision Council, the annual sister show of Vision Expo East brought together thousands of ophthalmic professionals and hundreds of exhibiting companies for four days of innovative trends, education and plentiful networking opportunities.
“From reconnecting at networking functions and parties to conducting business on the show floor and taking… more

Sep 20, 2022
On Sept. 14, a cross-industry task force of event industry stakeholders released a collaborative research report that identifies key focus areas to support the B2B trade show industry’s transition to a more sustainable and low-carbon economy.
The result of a two-year independent research program, the report, “Finding the Future, Together: Towards a More Sustainable B2B Trade Show Industry in the U.S. and Canada,” details the industry’s most significant environmental impacts and creates a data and knowledge foundation for decision-making, knowledge-sharing and action. It also showcases steps… more

Sep 19, 2022
As interest in plant-based diets and environmentally conscious food choices continues to grow throughout the world, it makes sense that a trade show dedicated to this expanding market segment would find itself growing along with it. Case in point: Plant Based World Expo (PBW), North America’s only 100% plant-based B2B industry event designed exclusively for foodservice professionals, retailers, distributors, investors and manufacturers.
As the official trade show of the Plant Based Foods Association (PBFA), the U.S.’s sole trade association for plant-based food companies, the annual event… more

Sep 14, 2022
As the trade show industry continues full speed ahead into the post-pandemic era, exhibiting companies are making their return to the showfloor, resuming their live marketing programs in an effort to reestablish a brand presence among their competitors. But while many exhibitors may wish to freshen their showfloor image with new or improved trade show booths, intense budget constraints are forcing companies to get uber-creative. One person who knows this well is trade show industry veteran Anthony Floreano, CEO of Skyline Exhibits, who for the past year has led the company through its post-… more

Sep 09, 2022
Personify, a leading technology solutions provider for associations, nonprofits and event professionals, launched its first-ever A2Z Event Professionals Awards. The new awards program was established to celebrate the agility, creativity and innovation in today’s events and associations industries.
“So many awards are focused on revenue or square footage,” said Rich Vallaster, director of event marketing at Personify. “While those are critical components to an event’s success, recognizing the ideas of all sizes and the people and teams who have had a huge impact in the industry is why we… more
Partner Voices

Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.