UFI Returns to Live Events With MEA Conference in Dubai
May 04, 2021
UFI, the Global Association of the Exhibition Industry, is marking its return to live events with its UFI MEA Conference 2021, taking place May 26 in Dubai. This will be the association’s first in-person gathering of 2021.  Centered around business after the pandemic, the one-day event at Dubai World Trade Centre will offer education on reopening and marketing initiatives aimed at a complete recovery from the pandemic. “UFI is witnessing the need and request from the industry to meet again,” explained Kai Hattendorf, UFI’s CEO and managing director. Led by Naji El Haddad, UFI’s regional… more
Apr 22, 2021
UFI, the Global Association of the Exhibitions Industry, has launched a new UFI-accredited designation for trade show professionals. Available to members and non-members, the UFI Certified Professional (UCP) is a self-paced, customizable certification program that includes UFI’s existing educational offerings as well as modules offered by a network of global educational partners. Additional benefits for participants include networking, specialization and career development. So far, three educational partners have been chosen for the program: MBB-Consulting Group (UK), Virtual Events… more
Hyvve Hopes to Build Buzz as an Elite Platform for Associations
Apr 13, 2021
Can you name the most popular social media platform? You may never need to, according to Bill McGlade, founder and CEO of Victory Productions and one of the most respected figures in event technology. Whether you are a user on Reddit — the answer to our opening question — or not, McGlade said the right app could take all of the positives of the many social media channels and eschew the negatives that come with having separate Facebook, LinkedIn, Instagram and Twitter accounts. Imagine a world where you don’t repost a photo four times, your messages don’t get lost in a fancy algorithm and… more
Apr 07, 2021
Always a great opportunity to celebrate the importance of face-to-face gatherings big and small, Global Meetings Industry Day takes on added significance this year. Just as last year’s all-virtual celebration was a reflection of the pandemic’s beginnings, planned meetings this Thursday, April 8, offer a preview of the future. Created by the Meetings Mean Business Coalition in 2016, GMID 2021 “represents a milestone in the safe return of major in-person events and for the people, communities and cities who rely on them,” according to Coalition representatives. Events will occur on three… more
Produce Giants PMA and United Fresh Agree to Merge, Effective in 2022
Mar 31, 2021
The Produce Marketing Association and United Fresh Produce Association have agreed in principle to pool resources to form one mammoth global trade association. The organizations will finish the year working independently before joining forces on Jan. 1, 2022. Among the implications of the move is that the association’s vast annual conventions and expos will fall under one roof. PMA’s Fresh Summit International Convention & Exposition in Anaheim, Calif., drew 15,648 attendees in 2019 and went virtual in 2020 when it could not meet in Dallas. It is scheduled to return in-person Oct. 28-30… more
Mar 09, 2021
As the exhibition industry sets its sights on recovery, the International Association of Exhibitions and Events is doing what it can to increase its international and local educational resources that its chapters can offer members. To help do just that, IAEE has for a fifth-straight year partnered with full-service exhibitions services contractor Fern to offer a free specialized education program targeting top-of-mind topics most relevant to each chapter’s membership base.  “It is important to us to provide the best and most pertinent education programming to our members, especially as our… more
ASAE Annual Meeting Is Going Virtual Again
Mar 04, 2021
ASAE made the difficult but what it felt was the prudent decision this week to move its Annual Meeting & Exposition online for the second consecutive year. Originally scheduled to be held in Dallas this summer, the association’s largest event will take an approach similar to PCMA’s Convening Leaders. In addition to online distribution, there will be small meeting hubs set up in different regions for in-person networking and activities. The annual meeting will be conducted over the week of August 16. “As has been the case throughout the COVID-19 pandemic, ASAE’s first priority in all… more
Congress Takes Up Bill Designed to Bring Back Travel and Events
Feb 26, 2021
A bipartisan bill to provide a much-needed jolt to the travel and hospitality industries reached the U.S. Senate floor Thursday. Dubbed the Hospitality and Commerce Job Recovery Act, the legislation proposes tax incentives to reimplement meetings and events programs and other related services that would bring back millions of jobs lost during the pandemic. Highlights include: A temporary business tax credit to revitalize business meetings, conferences and other structured events. A temporarily restored entertainment business expense deduction to help entertainment venues and performing… more
Jon Taffer on How to “Rescue” Trade Shows
Feb 24, 2021
When Jon Taffer ran the Nightclub & Bar Show, his biggest fear was that an exhibiting company would skip a year. That exhibitor would then have the opportunity to see if it could succeed without that event. If so, they might never return. In 2020, “Everyone skipped the year,” said Taffer, who served as the event’s chairman in 2019. In the downtime since the pandemic changed work patterns and put many trade shows and conferences on hold, the world learned to work differently. There might not be any coming back, either, if event organizers are not careful. “The technology industry is… more
Feb 14, 2021
The business events industry will be represented under a unified voice with the formation of the Exhibitions and Conferences Alliance (ECA), an advocacy group that will champion the common interests of U.S. exhibitions and conferences with legislators. This new coalition of eight industry associations will promote the impact of the sector, drive general industry awareness, initiate legislation on behalf of business events and work with partners globally as needed to maintain a favorable operating environment within the United States. Existing advocacy initiatives, Go LIVE Together and… more

Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: