Association Show News

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Sep 09, 2022
  Personify, a leading technology solutions provider for associations, nonprofits and event professionals, launched its first-ever A2Z Event Professionals Awards. The new awards program was established to celebrate the agility, creativity and innovation in today’s events and associations industries.   “So many awards are focused on revenue or square footage,” said Rich Vallaster, director of event marketing at Personify. “While those are critical components to an event’s success, recognizing the ideas of all sizes and the people and teams who have had a huge impact in the industry is why we… more
Sep 07, 2022
Creating year-round community engagement has become one of the most important marketing goals for event professionals, and epIQ Creative Group, a marketing agency producing multi-channel systems that drive demand to brands, is aiming to help them achieve it through its latest acquisition. The company has purchased Community Leaders Institute (CLI), a member-based organization representing thousands of community professionals, including those in the events industry, and plans to create new and exciting opportunities for members to engage and grow. “CLI, as the foremost independent… more
Aug 26, 2022
  Destinations International, the world’s largest association for official destination organizations and convention and visitors bureaus, unveiled a groundbreaking tool to measure equity, diversity and inclusion (EDI) initiatives and discover ways to improve upon the results. The EDI Assessment Tool is designed to help its member organizations understand how EDI has been incorporated into their operational practices as a basis to elevate and integrate performance, and it is also expected to be a model for other entities in the business events industry to embrace.  The tool allows users to… more
Aug 30, 2022
A leading exhibit builder and an event planning company recently launched new divisions in an effort to expand their business offerings and help clients boost the performance of their events. Skyline Exhibits Skyline Exhibits, a leading trade show exhibit company, unveiled a new live, virtual and hybrid events agency focused on synchronizing live event elements to increase reach and return on investment. Announced on Aug. 16, BrandSync is designed to help brands improve their business performance by joining with their top stakeholders to align messaging, values and direction, and by… more
Aug 18, 2022
Despite the fact that summer tends to be a slower season for the trade show industry, event-related organizations across the country are sizzling with activity, busily forming new business partnerships and acquisitions as they look toward a robust fall and beyond. Take a look! ASM Global Global venue and event strategy and management leader ASM Global has formed a sustainability partnership with Honeycomb Strategies, a leading sustainability consultant for the hospitality, sports and event industries. Announced on Aug. 17, the multi-year action plan will enable ASM Global facility owners… more
Jul 08, 2022
LightFair 2022 united thousands of lighting industry professionals in-person last month for a conference and trade show that was a resounding success. The industry’s largest annual lighting event took place June 19-23 at the Las Vegas Convention Center, drawing more than 10,000 attendees for five days of brisk business, valuable networking and bustling energy. “LightFair has proven yet again how important it is for the lighting industry to connect under one roof—this event is where emerging technologies are discovered, lighting trends are communicated and industry news is unveiled,” said Dan… more
Aug 14, 2022
The Society of Independent Show Organizers (SISO) has named Vinnie (Vincent) Polito as its next CEO, with his firm, VP International, chosen to take over as the management company for the organization. Polito will be replacing David Audrain, CEO of Exposition Development Company (ExpoDevCo), who has run the association with his team for the past seven years. The selection was recommended by the SISO Executive Committee, which undertook the selection process. The recommendation was unanimously approved by SISO's Board at its Aug. 11 meeting in Oklahoma City, held in conjunction with the… more
Aug 09, 2022
The American Hotel & Lodging Association (AHLA) and Questex have teamed up to launch The Hospitality Show (“The Show”), a new annual hospitality trade show and conference scheduled for June 27-29, 2023 at The Venetian Las Vegas.  Designed to be a comprehensive one-stop-shop for hospitality leaders to meet, learn and conduct business across the entire hospitality ecosystem, the new three-day event is designed to reach AHLA’s expansive membership across all segments of the industry, including leading service providers and suppliers, hotel owners and management companies, and senior… more
Aug 02, 2022
As part of its ongoing commitment to helping association, event and corporate clients evolve from legacy-based to data-driven operating models, mdg, A Freeman Company, has launched a new division dedicated to research, data and insights.  Consisting of data strategists, scientists, analysts and experts specializing in collecting and evaluating market research and intelligence, this newly-formed department’s mission is to help clients capitalize on technological advances to reach new audiences and create more personal and human customer journeys, from marketing campaigns to meaningful… more
Jul 26, 2022
UFI, the Global Association of the Exhibition Industry, has released its latest flagship Global Exhibition Barometer research report, designed to take the pulse of the global exhibition industry, with results pointing to a continued wave of positivity.  Concluded in June 2022, the 29th edition of the bi-annual survey includes data from 366 companies across 57 countries and regions, and outlooks and analysis for 23 focus countries and regions, including Argentina, Australia, Brazil, Chile, China, Colombia, Germany, Hong Kong, India, Italy, Japan, Malaysia, Mexico, Saudi Arabia, Singapore,… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.