B2B Digital Event Amplification Strategies That Work: Part I
In an increasingly digital world, the in-person experience of an event can be a significant ROI-boosting differentiator.
In an increasingly digital world, the in-person experience of an event can be a significant ROI-boosting differentiator.
While trade shows throughout the globe are continuing to cancel due to fears of COVID-19, some major events in the U.S. and Germany are forging ahead. They’re leveraging strong and transparent communication plans to reassure concerned attendees and exhibitors that their health and safety remain a top priority.
Reed Exhibitions has acquired two signature events from Intelligent Transportation Society of America (ITS America) — the North American-based ITS World Congress and Annual Meetings — bringing together two respected names in the events and mob
The first quarter of 2020 has been a bustling time for the trade show industry, with event producers and solutions providers signing a bevy of new clients and renewing deals. Here are some of the latest:
At trade shows and conventions, it can be hard to set yourself apart when you’re competing against hundreds of other brands for attendee engagement. Here’s where a uniquely designed booth can be the difference between blending in, and standing out from the crowd.
When I first learned about Chicago Planner Master Class, I was intrigued. Put on by Ateema Media & Marketing, this series of events designed specifically for professional event planners and event marketers isn’t a typical talking-head education session or a loose networking opportunity. Instead, events (which take place several times a year) are structured as a brief introduction from a partner sponsor followed by 10 roundtable discussions on topics pre-selected by attendees.
Ripples from the impact of the COVID-19 coronavirus continue to be felt by the meetings industry. Today, Reed Travel Exhibitions announced that it has postponed the inaugural IBTM Asia Pacific. Originally scheduled for Apr.
In my earlier blogs, I’ve talked about pampering your exhibit staff and making sure they’re as comfortable as possible when they’re on the road and working at a trade show. But what about you, the exhibit manager – who’s the ultimate road warrior? What do you do for yourself?
InfoComm 2020, the largest professional audiovisual expo and conference in North America, is gearing up to introduce the Live Events Experience (LEX), a new showfloor feature and interactive tech platform designed to connect and inspire the live events community.