If you’re organizing an event, online exposure is critical to sell admission and get people through the door. Social media has quickly emerged as the single most crucial factor in online digital marketing campaigns, with Facebook and Instagram leading the way. While organic social media has been an important force over the years, the potential reach of organic campaigns is often much lower than people think.
Lisa Sommer Devlin, owner of Phoenix-based Devlin Law Firm which specializes in hospitality law, has received about a dozen phone calls from hotels in the past week. They’re reaching out to her as a result of groups wanting to cancel events without penalties, due to the coronavirus.
Event organizers seeking another digital alternative to printing thousands of program books for conferences and events now have a more cost-effective option.
The biannual MAGIC fashion trade show that took place at the Mandalay Bay Convention Center Feb. 5-7 had more to deal with than fashion trends. It had to negotiate a move to a new facility and adjust to the rapidly changing global health situation all at once.
UFI, the Global Association of the Exhibition Industry, today released the latest edition of its Global Barometer research, which measures the state of the global exhibition industry.
When hosting a trade show or conference, an event badge can play a significant role in how attendees remember their experience. If you’re planning an event this year, put some extra effort into creating a winning badge that will help brand your event.
Two major convention venues in the Southeast U.S. have been expanding their event spaces to accommodate more trade show business.
When Natural Products Expo Group Show Director Lacey Gautier joined New Hope Network (now a division of Informa Markets) more than eight years ago, the two natural products trade shows she now oversees had already established their fair share of extensive sustainability practices.
Debuted this week at the 2020 Sundance Film Festival Haute House, Proxfinity CUE 2.0 gives event attendees an easier way to network through what company officials describe as “professionally identifiable data.”
Digital images displayed on digital screen displays open up a new world of changeable and moving images. When it comes to selecting digital displays, exhibitors are faced with a staggering choice of options, from small tablets to mid-sized TV screens and multi-panel digital walls. If there is video input, virtually any display screen can be adapted for use at an exhibit.
