Jan 10, 2019
While the B2B exhibition channel is highly valued by both men and women, there are many nuanced differences in what is valued most by each gender. This is the basis for the sixth report in the Attendee ROI Playbook series, published by the Center for Exhibition Industry Research (CEIR).
Released this week, Gender Differences and Similarities takes a deep look into how gender influences what industry members strive to achieve at B2B exhibitions, how they navigate events and what is most important to them.
For example, men comparatively focus more on the business of attending events for… more
Jan 08, 2019
The annual trade show for independent grocers, the NGA Show, has announced plans to feature seven specialty pavilions with exhibits specifically focused on meat, produce, specialty foods, coffee, technology, seasonal merchandise and Latino cuisine.
To be held Feb. 24-27 at the San Diego Convention Center, the new pavilions are designed to provide attendees with greater opportunities to make connections with specialty exhibitors as well as learn about the latest developments in the grocery industry, according to show officials.
“We thank our returning partners, the North American Meat… more
Jan 04, 2019
After its on-schedule completion at the end of 2018, the long-awaited Moscone Center expansion project was celebrated with a grand opening gala event on Jan. 3.
The $551 million expansion adds more than 157,000 gross square feet of flexible meeting space to Moscone North and South and increases the center’s total exhibit space to more than 504,000 sq. ft.
“Our two main goals have been to create contiguous space and flexibility for the Moscone Center,” said Lynn Farzaroli, senior director of the Moscone expansion for San Francisco Travel Association. “It’s a brand-new center with state-of-… more
Jan 03, 2019
Across the world, trade show visitors are reporting overall satisfaction with the shows they attend but at the same time, 22-27 percent of show visitors from mature markets believe that shows are “getting worse.” Meanwhile, younger C-suite show participants are asking for trade shows that are more entertaining while still helping them meet their business needs.
These are some of the core findings of the recently released 2018/19 Global Visitor Insights Study, which was jointly conducted by UFI – the Global Association of the Exhibition Industry and London-based event research specialists,… more
Jan 02, 2019
Know your audience and your industry’s influencers well. That’s the advice event marketing experts have for event organizers in 2019. They predict that the trends of data and influencer marketing will continue to have a strong impact on drawing attendees to events. They also say that these tools will be required to cut through the clutter and reach audiences with valuable brand messages.
Sam Lippman, president of Lippman Connects, says that influencer marketing will be essential for organizers to draw attendees to their events and that event marketers will invest more human capital to… more
Dec 16, 2018
The trade show industry mergers and acquisitions market shows no signs of slowing down any time soon, as several more deals were made in just the past month.
Gemspring Capital, a middle-market private equity firm, is pleased to announce an affiliate has acquired the assets of Bobit Business Media, which includes shows such as BusCon, the International Car Rental Show and the Government Fleet Conference & Expo.
Founded by Ed Bobit in 1961 and family-owned and operated since inception, Bobit provides a suite of digital media and marketing solutions, events and print media.
The company… more
Dec 14, 2018
The International Association of Exhibitions and Events (IAEE) has elected Thomas Cindric as its incoming Board of Directors Chairperson for 2019.
In this role, Cindric will focus on the changing trade show model, increasing IAEE’s global presence and the expansion of IAEE’s CEM Learning Program and Women’s Initiatives, a vision he discussed during the Annual Networking Luncheon and Awards Presentation held Dec. 13 at Expo! Expo! IAEE’s Annual Meeting & Exhibition 2018 in New Orleans.
“It is an exciting time, not only for IAEE, but the entire exhibitions and events industry,” Cindric… more
Dec 13, 2018
Hannover Fairs USA (HFUSA) and Deutsche Messe are gearing up to launch Digital Industry USA (DIG/IN USA), a biennial Industrial Internet of Things (IIoT) trade show focused on smart factory innovation and implementation.
As a complement to HANNOVER MESSE USA in the odd-years, the new event will debut Sept. 10-12 at the newly renovated Kentucky International Convention Center in Louisville, Ky.
Designed to be at the forefront of showcasing innovations in the factory of the future, DIG/IN USA will present the world’s top industrial technology and automation companies providing solutions,… more
Dec 12, 2018
The North American Commercial Vehicle Show (NACV Show), a biennial B2B trucking industry trade show designed for commercial vehicle fleet owners, managers and decision-makers, is getting ready to grow its expo space and expand its offerings when it returns to Atlanta for its second edition next fall.
Set for Oct. 28-31 at the Georgia World Congress Center, the NACV Show will cover 530,000 square feet of net exhibition space in 2019, a 43 percent spike from 370,000 sq. ft. when the event made its debut there in 2017.
According to show officials, the 2019 show will not only span the GWCC’s… more
Dec 11, 2018
Freeman has expanded its offerings to clients even more by acquiring mdg, a full-service event marketing and public relations agency.
The acquisition enhances the Freeman spectrum of services from pre-event marketing and on-site user experience to post-show communications based on data-informed insights.
“The events business is undergoing a significant transformation - one that requires a sophisticated degree of integration around the convergence of brand strategy, data and content,” said Bob Priest-Heck, president and CEO, Freeman.
He added, “Our ability to translate strategy and data… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.