Experts & Opinions
Sep 12, 2015
Imagine an environment built solely to bring collaborators and competitors together from diverse industries — a space perfectly suited to helping them achieve their business goals. What would it look like?
Traditionally, it was beneficial for businesses — and, indeed, entire industries — to build hubs in convenient locations to serve regional markets. Germany could be considered the grandfather of the exhibition. In the Middle Ages, Germany naturally became a society that encouraged market-style meetings for people to display their wares in one common place. It was an economic catalyst for… more
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Aug 30, 2015
Especially if you’re taking an integrated marketing approach, your customers need to be driving the decisions your company makes. Otherwise, your brand could risk becoming irrelevant—or, worse, offensive—to your audience.
Just look at Puma’s promotion of its Italy jersey for the 2014 FIFA World Cup. It set up “confessionals” across the US and encouraged people to kneel before the “altar,” snap pictures and share them on social channels with the hashtag #StartBelieving.
Unfortunately, the stunt coincided with Ash Wednesday, and Puma’s poor timing didn’t go over well with its audience.
Customer… more
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Aug 30, 2015
1. Not doing your research. Before you sign up for a trade show, make sure it’s the right one for you. Know ahead of time whether the people that will be attending are your target audience and whether you think the investment will pay off. Make sure you know about the registration dates, size of booth and which competitors will be there. The more you know and the more prepared you are, the less stress you’ll have to deal with
2. Not knowing why you’re attending. Once you choose to attend a trade show, analyze what you want to get out of it and set some goals. Are you trying to… more
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Aug 23, 2015
These days, Hollywood seems to be producing more sequels than original stories. That’s because movie sequels have proven to be big moneymakers, and, as a result, the movie industry has adjusted its priorities accordingly.
Movie fans have displayed an intense attraction and engagement toward stories and characters who live long lives on the big screen. That made me wonder: Can we use the same power of sequels to breathe new life into our marketing campaigns?
The Power Of The Sequel
Carrying a storyline through multiple sequels is not an easy task, but it can be a lucrative one. Stories that… more
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Aug 23, 2015
Consistently putting together successful events is something that even the best event management companies sometimes struggle with – after all, there are so many variables in each event that can decide its ultimate success or failure that even years of experience can’t guarantee that everything will go smoothly.
But while the events industry might seem rather unpredictable, it does not mean that it can’t be boiled down to a science. In fact, there are certain characteristics of a successful events agency that are always present in the organization process of the best events.
So for those who… more
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Aug 15, 2015
A great event management team will do their absolute best in covering all the bases for their event(s), especially when it comes to fulfilling needs and satisfying both clients and end users. As 2015 is the Year of the Attendee, these needs are something important to consider prior to, during, and even after an event has ended. Below are a few ways to help meet attendee needs.
1: CONNECT WITH THE COMMUNITY: ENGAGEMENT
The pre-event chatter is essential in getting to know the type of attendee, what attracts them to the event, and how they plan on taking their acquired knowledge with them… more
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Aug 15, 2015
The idea of going zero waste at a trade show is a pretty interesting notion and can be an intense undertaking. A recent study by Statista found that 18 percent of U.S. exhibiting companies felt it was possible to exhibit at a trade show while maintaining a goal of zero waste. It’s disheartening to see this number is so low, and unfortunately this low number means most people are not attaining a zero waste exhibition experience. With some careful thought and planning it is possible to go zero waste at a trade show. Here are 5 ways you can work to reach this goal.
1. … more
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Aug 09, 2015
Exhibitions and trade shows can be very productive events for businesses, but it is important to get the experience right in order to make the most of these kinds of opportunities to present your brand and products.
1. Choose the Right Exhibition: Attending the right exhibition can help you to reach out to the right audience, to make useful connections, and to focus on the right industry or geographical location, but spending time on the wrong event could be a serious waste of time and resources. It is essential to research an event before you decide to exhibit there so that you can be sure… more
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Aug 01, 2015
A trade show display is a big investment and most businesses don’t want to just throw that money away. But sometimes the law of diminishing returns sets in. That $60,000 booth that made such a great impression 10 years ago may be giving off a bargain basement vibe today. It can be tough to know the best route to take. As a result, many companies just leave old exhibits sitting in storage, accruing storage charges without getting any benefit.
What can you do to make the most of your existing exhibit? First, ask yourself a few questions to evaluate the impression your exhibit is making… more
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Aug 01, 2015
I’ve written a lot lately about the importance of relying on data as a guide for decision-making. And for good reason! Organizations outside the event industry have been mining data to create hugely successful new products and services for years (think Google and Facebook).
Experts in both worlds have made it clear that they see great potential for organizers, associations and venues in data investment and analysis, suggesting there’s an opportunity for those who get in on the action early to grow their business by anywhere from 10 to 100 times its current size.
That said, I was reminded by… more
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Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.