Experts & Opinions
Oct 16, 2018
One of the most important factors for success at a trade show is making sure you reach the right people in the room. Statistics show that upwards of 80 percent of trade show attendees have buying power– but not everyone will be in the market for your particular product or service. So, how do you make sure you’re attracting the right visitors to your booth?
There’s a lot you can do before a trade show to help ensure the buyers you want show up, but one of the best tactics is to target them in your pre-show marketing efforts. Here are five steps to help you get started:
Segment your guest… more
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Oct 11, 2018
With so much color, noise and evolution in the event tech landscape, it is sometimes a challenge to answer the question of “how can I get my stakeholders to buy the ticket and take the ride.” Yes, it is true that “If you build it, some people will come,” however early adopters and innovators do not represent the bell curve that is often required for event technology to be truly impactful. As such, here are six simple steps to consider when you are looking to encourage technology adoption at your event.
1. Align Event Tech with the Objectives of Attendees and Stake Holders
The success of… more
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Oct 09, 2018
We hear it all the time: video marketing is the way to go to help your business grow. Millennials want video. Video is sticky and keeps visitors on your website, helps lower your bounce rate and increase your SEO. So, the question is: how do we get and use video in our marketing programs and trade shows?
One way to afford creating videos for your marketing content is to find as many uses for them as possible. You can create a video for your website and then do minor modifications to it so it can also be used in your trade show exhibit or include a link in your email marketing campaigns.
I… more
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Oct 04, 2018
Exhibiting at trade shows – how hard can it be? You just show up and talk to people, right? Actually, exhibiting is surprisingly harder than it looks. That said, trade shows still remain very popular (and even keep growing) because they can produce great results when done right.
If you’re exhibiting for the first time, we want to help shorten your learning curve with these eight tips you need to succeed:
1. Know what your goals are for exhibiting
Everything you do at trade shows should support your main sales and marketing goal. So, if you don’t know why you’re exhibiting, there’s no way… more
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Oct 02, 2018
Touch is one of the first ways we learn as children. Toddlers are practically obsessed with being able to touch and feel everything so they can learn more. This is because the ability to physically touch and hold something can help increase our interest and help us understand things better.
Touchable tech appeals exactly to this human nature to touch and experience things on our own. With simple solutions that engage more than just our brain but also our five senses, touchable tech is exactly what it sounds like: technology that you can touch.
This technology has been a growing event trend… more
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Sep 27, 2018
In the competitive meetings landscape, with a rise in smaller, more frequent events and continued emphasis for conventions and trade shows, planners are under immense pressure to deliver top-tier programs featuring those one-of-a-kind, local experiences that attendees increasingly crave. Destinations Marketing Organizations (DMO) and Conventions and Visitor Bureaus (CVB) are competing to garner the attention of event planners to entice future event bookings, but there is a clear disconnect between the parties.
DMOs seem to find it difficult to communicate with meeting planners effectively… more
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Sep 25, 2018
Trade show booths. If this phrase doesn’t excite you, you aren’t alone. We have all been to trade shows and seen countless booths without a single drop of inspiration between them. They are all too often boring. Stale. Corporate.
With so many bland trade show booths out there, it’s no wonder that many people struggle to come up with engaging ideas for their own booths. How do you make something compelling, on-brand and unique when so much of what’s out there is so boring? Where can you draw a bit of inspiration from?
Before you call up your old vendor and resign to a booth as uninspired as… more
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Sep 20, 2018
Events need an audience. That fact may seem obvious, but with so many priorities it can be easy for planners to omit this step. Overlooking your audience’s needs can be detrimental, as the purpose of an event is to create enjoyable and memorable personalized experiences. So, reprioritize. Use audience segmentation to identify attendee needs, wants and interests, and then implement target preferences into your planning process.
Audience segmentation provides a number of benefits and advantages. By including this essential step, you can:
Calculate the investment level needed and strategically… more
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Sep 18, 2018
Fandom conventions aren’t just gatherings for “geek culture,” they’re big business. According to an Eventbrite study, the industry is currently worth $4 billion.
The standard-bearer of these events is Comic-Con. In 2017, more than 135,000 people and north of 725 exhibitors attended the San Diego show, while a record 200,000 tickets were sold to the New York festival. These numbers point to an industry that will only continue to grow in popularity, profitability and participation.
However, bigger doesn’t always mean better in the event industry. As fandom gatherings become more popular, old… more
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Sep 17, 2018
Waste is one of those issues that affects all aspects of the triple bottom line (which measures the social, environmental and financial performance of events): people, planet and prosperity. Fortunately, there are some easy steps to follow that can have a big impact on our performance in this area.
Here are five simple ways to help reduce and manage waste at your next event:
Use less: The first step in reducing waste is to start by using less. When making your purchasing decisions, select only items that are needed to drive event objectives. Maybe this seems obvious, but too often we buy… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.