Alexandra Korotkova is CEO of MICE VAT, a company that specializes in foreign VAT recovery for MICE and business travel. She has worked in various finance roles in London, Moscow and Barcelona for over a decade, most recently focusing on European indirect tax reclaim and compliance.
Can you name the most popular social media platform? You may never need to, according to Bill McGlade, founder and CEO of Victory Productions and one of the most respected figures in event technology.
The highly anticipated shift back to in-person events is slowly getting underway as meetings and events planners around the globe rejoice. Virtual remains the overarching preference today, but many companies are looking toward later this year and beyond to attempt hybrid, if not fully live events.
Las Vegas is back with a vengeance.
If a booth stacked with free knickknacks to take home is Exhibit A that trade shows are bouncing back, then PMSI Promos President Marty Bear’s hotel closet is a close second.
Soon after founding Meetaway three years ago, Scott Barnett conducted research for how his platform could work best for conferences. All it took was one question, asked pre-COVID: What is your favorite part of an event? About 90% of respondents cited one-on-one hallway meetings — impromptu or pre-planned.
“There’s something magical about that one-on-one conversation,” said Barnett, who has built his product to “take that magic moment and run an entire networking session around that.”
Two shows in major metropolises surpassed expectations, demonstrating that the need to reconnect is a powerful propeller for an industry looking to rebound. It is striking that both JIS Miami and the Dallas March Market welcomed participation that exceeded pre-pandemic levels. Here, we look at how the marketing, planning and execution of safe events proved persuasive to large crowds.
I love college football. The passion, the pageantry, the roar of the crowd. Few things come close to the excitement reserved for Saturday afternoons in the fall.
Always a great opportunity to celebrate the importance of face-to-face gatherings big and small, Global Meetings Industry Day takes on added significance this year.
As hotels, restaurants and venues begin to reopen, we’re all imagining what post-pandemic events will look like. Many businesses and trade associations have publicly released reopening plans to inspire public confidence and help other businesses learn best practices.
