Why Technology Is the Way Forward
The concept of the traditional trade show is changing.
The concept of the traditional trade show is changing.
Angelina Lawton has combined her passion for sports, branding, and technology to become founder and CEO of Sportsdigita. Sportsdigita has disrupted the sports industry by partnering with more than 400 clients across professional sports and enterprise with its ground-breaking interactive presentation platform, Digideck.
After 30 years in the Las Vegas events business, Melanie Bash isn’t exactly a deer in the headlights maneuvering down the Strip. But she knows that for event organizers and corporate meeting planners, the city’s vast options can be daunting. Trying to find the right venue is hard enough in regular circumstances, but even worse when factoring all of the health and wellness research that goes into bringing events back to life.
Hugs replaced fistbumps as the days of yesteryear reappeared during the Connect and BizBash collocated event at Red Rock Casino Resort and Spa in Las Vegas.
The pandemic has necessitated a number of fundamental lifestyle changes. For many, the last year has been an opportunity to take stock and re-evaluate how we spend our time. Reduced travel and virtual meetings have freed up hundreds of hours. The work/life balance has been recalibrated on a global scale, and as lockdown begins to ease, attitudes towards how we spend our time have undergone a paradigm shift.
The Exhibition Services & Contractors Association has launched a new campaign to demonstrate how its members are preparing to relaunch trade shows, meetings and events with safety top-of-mind.
A host of exhibition leaders will be joining Tarsus Group CEO Douglas Emslie at the Event Industry Backyard Ultra, some of them lending their legs as runners and others sharing their knowledge via an impressive roster of livestreamed education sessions.
Trade show, exhibition and the event professionals took a moment to celebrate the industry’s worth and influence before a grand kickoff of shows begins to flood the global marketplace.
As the tourism industry gears up for a bullish recovery, Destinations International, the global trade association for destination organizations, has been busy forming a new alliance while shoring up an existing partnership in preparation for better times ahead.
As business event and trade show professionals grapple with the decisions surrounding virtual, in-person or hybrid, exhibitor dissatisfaction may tip the scales. That is problematic.