Tech News

Nov 04, 2021
It's no secret that events deliver valuable content but maximizing the value of that content after the fact is often overlooked. Organizations often capture and archive video content from their live events and webinars, and based on a recent survey, 65.9% of event organizers also make their virtual event content available on-demand after the live broadcast. The result is a massive treasure trove of valuable and underused education, motivation and customer insight. With strategic planning, there are numerous opportunities to turn event content into a marketing goldmine, resulting in increased… more
Oct 29, 2021
Creating community around events has become an increasingly important way to build awareness, boost engagement, drive attendance and deliver on ROI goals. 365 Media, a leading expert in virtual and hybrid events and online community consulting, recently debuted a completely free resource that helps industry professionals create, build and grow online communities year-round while continually advancing their careers: the Community Leaders Institute (CLI). The platform was designed to unite a global network of community leaders, founders, managers and launchers in various industries (including… more
Oct 29, 2021
Leave it to the IMEX Group to always make you feel like you’re part of their great big family. Event professionals unable to attend IMEX America in person this year are in luck. The group announced plans to debut IMEX BuzzHub Live, offering a unique virtual window into the world of the show, which takes place Nov. 9-11 at Mandalay Bay Resort and Casino in Las Vegas.    “'There’s always a seat at our table’—this is our mantra, and we’ve worked to ensure IMEX America remains inclusive and available to all,” said Carina Bauer, CEO of the IMEX Group.  “As part of this, we’re launching our first-… more
Oct 07, 2021
If the human species is good at one thing, it’s adapting. So too is the trade show and events industry, which was forced to “pivot” during the worst of the pandemic by moving into a more innovative, forward-thinking mindset via the leveraging of virtual event technology. What has resulted is a digital events revolution and a growing hybrid evolution that is likely to be a mainstay in the events world for the foreseeable future.   To meet the needs of events serving both in-person and virtual audiences, hybrid event production studios are popping up in cities and at convention centers across… more
Oct 14, 2021
Ensuring the health and safety of attendees, exhibitors and employees working at host venues has become a paramount priority as the industry returns to in-person events. An increasing number of organizers are opting to implement COVID-19 vaccine mandates or negative test requirements in addition to several other health and safety measures. With these trends, the need for streamlined ways to verify proof of health status electronically is on the rise. The following four health-screening solutions are designed to ease the verification process for everyone involved and, in some cases, provide… more
Sep 23, 2021
Guests attending or exhibiting at trade shows held at the Hong Kong Convention and Exhibition Centre (HKCEC) are going to notice a futuristic presence in their midst: a 5G smart robot combining 5G network and artificial intelligence technologies designed to enhance security and operational efficiency at the massive facility. Deployed during the Hong Kong Computer & Communications Festival, held Aug. 20-23, “Captain C” is equipped with a 360-degree 4K high-definition surveillance camera, an infrared detection camera and a sensor system for detecting smoke and fire.   According to HKCEC (… more
Sep 21, 2021
Technology and live event professionals seem to come from two different worlds. One is comfortable pivoting, disrupting and scaling, while the other focuses more on human interaction, creativity and hospitality to build impactful live experiences. But with the ever-increasing crossover of technology into the events space, both parties will be joined at the hip moving forward as event clients demand more data proofs, ROI and results.  This “new normal” in the events industry begs the question: How can event planners and technology providers understand each other better in order to work more… more
Sep 17, 2021
While the words “startup” and “epiphany” seem to go hand-in-hand nowadays, a pivotal moment of realization is not what inspired Adam Riggs to create Frameable and build out its suite of remote-first digital experiences, including its virtual and hybrid event platform, Social hour. “Many founder stories start with a magical ‘aha!’ moment—a sudden spark of inspiration an aspiring entrepreneur scribbles on a coffee shop napkin,” he said. “I don’t have one of those.” What Riggs does have is an incredibly varied career that has led him to reflect on learnings from his many prior roles, including… more
Sep 10, 2021
With the pandemic showing no signs of abating, the event tech boom is continuing to transform the way virtual and in-person gatherings are planned and experienced, as well as the way event professionals are skilling up. Check out some of the latest developments.   yellobox As the world gets back to in-person events, yellobox is persuading event professionals to think outside the box. The startup, which is the brainchild of tech entrepreneur Laurence Moore, launched in 2019 as a tool to seamlessly blend data sharing, digital marketing and lead-capture for in-person events into one opt-in… more
Sep 02, 2021
As those in the meetings and exhibitions industries know all too well, changes in the COVID-19 pandemic are continuing to cause major challenges for event organizers, with any organization looking to host a trade show or conference tasked with taking changing information from public health officials into account. In such a complex environment, it can be understandably difficult for organizers to demonstrate their ability to run events in a safe and sustainable way.  Enter Epistemix, a leading provider of analytical tools that simulate how diseases, ideas and behavior spread through… more

Partner Voices

Caesars Entertainment strode into 2022 with its sights set on making the year one of innovation and renovation for the Empire as the company announced a $400 million, Las Vegas-style makeover for its Atlantic City properties. The master plan for the company’s three East Coast properties -- Caesars, Harrah’s, and Tropicana -- involves interior renovations, new celebrity dining concepts, and more to create the ultimate seaside conference destination.