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Oct 06, 2022
The age of the metaverse is upon us, but how can event organizers, event marketers and businesses innovatively leverage this brave new world? The first annual Metaverse Spectrum Business Conference & Expo, set for Oct. 25, is designed to showcase the many ways for attendees to do so—all within the metaverse itself.
The first-of-its-kind event specifically aims to educate attendees about the metaverse and its various use cases for events and businesses by connecting them with top influencers and leading companies blazing new trails in the metaverse, according to Sabrina George, senior… more
Sep 29, 2022
BPA Worldwide, a leading global assurance provider of media, technology, events and sustainability standards compliance, has purchased VSef, the global data format for the digital events industry, founded by Explori. The move is the next step following its collaboration with VSef to create a single industry standard for digital events.
Digital events and digital components of in-person events are important elements of an event organizer’s portfolio, explained Richard Murphy, president and CEO of BPA Worldwide, adding that after leveling off after pandemic highs, the digital channel is… more
Sep 21, 2022
Leading technology solutions provider Personify has purchased GTR Event Technology, a long-established industry player, to offer a complete event management platform for organizers of trade shows, conferences, corporate meetings and other gatherings.
GTR has developed powerful and easy-to-use software, along with expert services for badge printing, online registration, lead retrieval and attendance tracking, all of which are now available through Personify’s Community Experience Platform.
“The addition further enables our mission of helping our clients to manage and grow their… more
Sep 13, 2022
With industry professionals bringing a heightened focus to the ROI of their events, particularly due to soaring event costs and structural changes to events as a result of the pandemic, Event Leadership Institute (ELI) launched the industry’s first course specifically centered on measuring, interpreting and communicating an event’s performance to stakeholders.
The online Event Measurement & Analytics Certificate will teach participants a variety of data-driven ways to measure an event’s success for different stakeholders, including attendees, hosts, exhibitors and sponsors. More… more
Sep 07, 2022
Creating year-round community engagement has become one of the most important marketing goals for event professionals, and epIQ Creative Group, a marketing agency producing multi-channel systems that drive demand to brands, is aiming to help them achieve it through its latest acquisition.
The company has purchased Community Leaders Institute (CLI), a member-based organization representing thousands of community professionals, including those in the events industry, and plans to create new and exciting opportunities for members to engage and grow.
“CLI, as the foremost independent… more
Sep 02, 2022
The Atlanta CVB has become one of the first destination marketing organizations to embrace the metaverse with the launch of a marketing platform designed to allow event professionals and prospective visitors to explore the city and its venues through a rendered 3D virtual experience.
Atlanta Meta World is a visually realistic virtual world representation of Atlanta that enables users to discover the city while interacting with other virtual visitors and representatives of venues and ACVB in real time, in addition to viewing presentations on and the latest developments in the city.
“If… more
Aug 26, 2022
Destinations International Launches Industry’s First Equity, Diversity and Inclusion Assessment Tool
Destinations International, the world’s largest association for official destination organizations and convention and visitors bureaus, unveiled a groundbreaking tool to measure equity, diversity and inclusion (EDI) initiatives and discover ways to improve upon the results. The EDI Assessment Tool is designed to help its member organizations understand how EDI has been incorporated into their operational practices as a basis to elevate and integrate performance, and it is also expected to be a model for other entities in the business events industry to embrace.
The tool allows users to… more
Aug 19, 2022
Advito, a leading global travel consultancy, has partnered with BCD Meetings and Events (BCD M&E) to create the industry’s first carbon emissions calculator that is certified by the International Organization for Standardization (ISO) and designed to help event professionals reduce the overall environmental impact of their programs.
The innovative event tech tool was developed in response to BCD M&E’s needs to factor sustainability into their event strategies and their desire to understand and measure the non-traditional elements contributing to overall emissions.
With the… more
Aug 16, 2022
Exclusively Sponsored by SmartSource
The past two years have transformed how we work, interact, and hold events. Hybrid and remote work options have taken a firm hold in the professional sphere alongside more traditional in-person work environments. In the same way, in-person events transformed into virtual ones, and while we have seen a shift back to in-person meetings, conferences, and trade shows, virtual components and novel innovations remain.
In addition to the familiar structure of trade shows, conferences, and other events, innovations we forged out of necessity during the pandemic… more
Aug 12, 2022
Event technology innovations have been transforming the industry for years now, and the plethora of developments is showing no signs of slowing down. Following is a roundup of recent happenings in event tech.
Launch Shift Go
DAHLIA+Agency has developed the first-of-its-kind workshop geared specifically for tech companies and agencies seeking a thorough understanding of the U.S. events and conferences industry and a solid go-to-market strategy.
Launch Shift Go is a two-week online course geared toward helping event technology executives and entrepreneurs understand and advance in the… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.