Campfire Social Launches Exhibitor and Sponsor Engagement Platform IGNITE!

November 23, 2022

CampfireSocial, a private professional network designed for member-based or attendee-driven organizations to form meaningful connections, unveiled IGNITE!, software designed to strengthen industry relationships between exhibitors, sponsors and event organizers via a private networking platform.

Utilizing CampfireSocial technology, IGNITE! streamlines the engagement experience for exhibitors, industry partners and sponsors so they can network among peers directly, form strategic partnerships, identify other companies for cross-collaboration opportunities or joint responses to RFPs, establish referral relationships and more.

"Exhibitors attend events to convert attendees into buyers, but they also attend to form strategic partnerships with fellow exhibitors for lead generation and cross-collaboration opportunities,” said Erica Bishaf, founder and CEO of CampfireSocial. “The time is now to provide a year-round solution that allows our most valuable industry partners to cultivate these relationships, and IGNITE! is that platform."

CampfireSocial provides advanced data and analytics to an organization via a combined social media and e-commerce interface that generates continual stakeholder engagement. Leveraging this platform design, IGNITE! provides exhibitors and sponsors with:

  • Curated suggestions of the most valued strategic partners
     
  • Monthly onboarding webinars
     
  • Opportunities to search for partners to complement their business
     
  • Groups dedicated to their needs
     
  • A home to maintain relationships cultivated during events
     
  • Daily engagement with fellow industry professionals
     
  • Custom educational content
     

"The IGNITE! product is what many of us who exhibit at trade shows have always needed,” said Brian Arnone, Lead Advisor to EventHub, a sponsorship marketplace and management platform for live event organizers. “It eliminates the noise and keeps us focused on meeting and working with our partners to bring complementary solutions to our clients."

About CampfireSocial

CampfireSocial is the first-of-its-kind social network and e-commerce platform designed for industry verticals and organizations to cultivate communities and drive revenue growth. The platform encourages social interactivity through deep relationship building, discussion and buying group formation, 24/7 e-commerce transactions and community-aggregated learning designed around how users already engage with other social platforms.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.