Tech News

May 26, 2021
Hubb CEO Allie Magyar knows first-hand what it’s like to face gender discrimination and unconscious bias in the technology world. In the early days of the event software company, she remembers being consistently asked to explain how she wouldn’t fail rather than how she would succeed, an over-arching attitude made more apparent by the prevalence of male-led companies able to raise large sums of money while female-led companies struggled to get investors. While she never let the naysayers stop her from turning Hubb into a successful event management platform, she still experiences the… more
Matt Coyne Launches Twigged to Ease Registration Pains
May 19, 2021
Not long ago, Matt Coyne found himself registering for an event. There’s nothing remarkable about that for the U.K.-based industry veteran. It was a show Coyne has attended for 15 consecutive years, and yet here he was basically starting from scratch signing up for a show. Again, this is a relatively common, if aggravating, occurrence among all event attendees. Yet the timing was right that starting over for the 15th time at one event struck a nerve. “I just wanted to register and be done,” he said. With the pandemic regrettably providing Coyne — well-regarded for his time at GES and ASP… more
JUNO Continues Expansion as New Era of Events Emerge
May 14, 2021
JUNO, a leading software company distinguishing itself in the virtual/hybrid era, has brought LaDonna Whitaker on board as vice president of sales. The hire is the latest in a series of moves Juno is making to bolster its leadership as the events industry moves past the COVID-19 lockdown and into a new frontier of engagement. Whitaker arrives at JUNO from Virgin America, a company that rose in prominence under the guidance of her team. Among Whitmaker’s many impressive firsts in a career leading travel’s intersection with technology, Whitaker was the first sales associate hired for Experdia’… more
May 10, 2021
Pandemic be damned! These three associations found rich and meaningful ways to connect with their members through digital events. The numbers were record-breaking for all involved, but how they got there were different paths. Explore the many routes of success when doing virtual. Global Pet Expo Digital Thousands of pet industry professionals converged online March 24-26 to participate in the first-ever Global Pet Expo Digital Access, the virtual version of the annual trade show and conference for independent pet retailers, distributors, mass-market buyers and other qualified professionals… more
Events Community Aligns to Set Standards on Data
May 05, 2021
Many of the same industry giants cooperating on safety standards for a return to live events have found common ground again with a new baseline format to collect and track data. Virtual Standard Export Format (VSef), formally unveiled on Tuesday, has already won widespread adoption from leading event organizers and technology companies. Helming this standardization mission is Explori, which hopes that by creating a universal standard the industry can successfully integrate virtual and hybrid elements into traditional face-to-face gatherings.  The launch comes as trade shows and other large-… more
6 Reasons Why Digital Fashion Shows Will Be Stylish Post-Pandemic
May 03, 2021
The tactile nature of the fashion industry ensures face-to-face gatherings will always be important for exhibitors to do business with buyers. But Paul Lee, CEO of NHN Global, parent company of FashionGo, says virtual shows will have their share of the runway, too. “Digital shows will coexist with physical ones,” Lee predicted. Some numbers suggest he is correct. Fashion Go experienced a 180% increase in newly registered retailers in August 2020, when its first virtual FashionGo Week launched. In February, the platform witnessed another 160% increase in registered retailers before the… more
Apr 30, 2021
On April 22, event professionals from across the globe tuned in to watch the Virtual Events Institute’s inaugural Virtual & Hybrid Event Awards. Recently launched to celebrate the innovation and excellence of digital and hybrid events around the world, the event was broadcast from ExCeL London’s hybrid event studio, with technical support from audiovisual and entertainment technology company Anna Valley. Hosted by VEI Co-Founder Simon Burton, who presented accolades across 15 categories, the Awards’ entries were judged by an expert panel of 47 industry leaders comprising a diverse mix of… more
5 Ways Exhibitors Can Get More Out of Virtual and Hybrid Events
Apr 26, 2021
Exhibitors have, in general, struggled to adapt to the virtual world of events. Accustomed to handshakes and face-to-face encounters on a trade showfloor, they have found little in the way of an equivalent online. While their ROI has not matched expectations thus far, it doesn’t mean that always has to be the case. Yes, in-person events are coming back — at a faster pace than we perhaps expected — but remote attendees will be part of the equation, perhaps forever. New data collected from Swapcard offers clues as to how exhibitors can make the most of virtual and hybrid experiences as the… more
Tech Giants: Aventri CEO Jim Sharpe Shares Four Keys to Hybrid Events
Apr 21, 2021
One of the driving factors that led Jim Sharpe to become CEO of leading events platform Aventri was that he saw a chance to work within an industry about to undergo a technological revolution. That was in January 2020. “I didn’t appreciate what that meant,” said Sharpe, who had a grand total of six weeks to become acclimated with events before COVID-19 turned the world on its head. A newbie to the MICE industry, Sharpe was previously responsible for tech-enabled services at companies like Gerson Lehrman Group and Standard Purification. “More than anything, I leveraged my experience as a CEO… more
Hyvve Hopes to Build Buzz as an Elite Platform for Associations
Apr 13, 2021
Can you name the most popular social media platform? You may never need to, according to Bill McGlade, founder and CEO of Victory Productions and one of the most respected figures in event technology. Whether you are a user on Reddit — the answer to our opening question — or not, McGlade said the right app could take all of the positives of the many social media channels and eschew the negatives that come with having separate Facebook, LinkedIn, Instagram and Twitter accounts. Imagine a world where you don’t repost a photo four times, your messages don’t get lost in a fancy algorithm and… more

Partner Voices

Have you ever heard someone say, “If it weren't for tomorrow, it'd be the future today” or “The future is unwritten?" Well, dear readers, when it comes to the use of augmented reality (AR) technology in the events space, that future is now!