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Sep 18, 2019
Modern event sponsorship strategies are a dime a dozen. Each one is based on a learning from a different time and place. The strategy might have stemmed from a previous experience or a past position; or it may be a combination of strategies that pull together most efficient and effective parts. When developing your event sponsorship strategy, you do not want to leave revenue on the table. There are two (obvious) ways to maximize your net revenue: increase your sponsorship revenue and reduce event expenses. While you can achieve this goal in many ways, a few strategies hold true over time.… more
Sep 16, 2019
Entertainment and event technology solutions provider Production Resource Group and 3D Live, creator of 3D holographic LED display technology, have formed an exclusive partnership to provide 3D LED technology to live event clients. Via this partnership, PRG will offer 3D Live’s patented “holographic” 3D LED technology to live concert, corporate events and e-sports clients, and 3D Live will exclusively use PRG’s LED walls on its productions. According to Nick Jackson, senior vice president of PRG, the 3D holographic experience is comparable to augmented reality – without the need for… more
Sep 11, 2019
Aventri and Meetingmax have teamed up to offer event planners a fully integrated registration and housing solution. The new platform integration connects the Meetingmax room block management and Aventri event registration systems to streamline planning, drive registration and increase attendee satisfaction.   The integration provides an enhanced customer experience, allowing attendees to register and book accommodations seamlessly without having to enter their information twice.  For event planners, housing logistics are simplified. Planners can run real-time reports that identify attendees… more
Sep 09, 2019
You just got your approved layout for your next event…now what? Looking at a sea of 10-by-10-foot booths can be daunting for any show manager. How are you supposed to know what worked and what didn’t when this year’s event isn’t for another month? How can you design a floor plan to show your exhibitors there are truly no “bad booths” and drive attendee traffic to every corner of the exhibit hall? Here are a few tips. Secure anchor exhibitors early. Anchor exhibitors are your most recognizable brands — the real traffic-drivers to areas of your show. To help support other exhibitors’ goals,… more
Sep 04, 2019
Fonteva Mobile Powered by Guidebook, a new partnership between mobile app building platform Guidebook and Fonteva, a provider of association and events management software, allows associations to create and manage their own custom event apps. According to Jerry Huskins, CEO of Fonteva, associations increasingly rely on mobile apps in communicating and engaging with members. Creating a valuable mobile experience is not only a highly effective way to connect with members but also improve renewal rates and increase sponsor revenues.  The partnership provides an immediate benefit to Fonteva’s… more
Aug 27, 2019
Community Brands has launched a new suite of integrated event tech solutions designed to help organizations simplify the event management process while delivering an impactful attendee experience. The unveiling comes after months of development of new capabilities through strategic product investment and acquisitions.  Earlier this year, the company acquired event technology firms Core-apps, Attendee Interactive and TripBuilder Media, bringing in new capabilities for exhibitor management, speaker and abstract management, and mobile attendee experience. These new organizations represent the… more
Aug 21, 2019
This year’s SISO Event Innovation Battlefield, featuring five event tech companies, was a fierce competition, but the audience of more than 200 trade show executives ultimately handed the grand prize to Resiada and its room block management software. Best described as a cross between “American Idol” and “Shark Tank,” the seventh annual presentation and competition took place on the last day of the annual SISO Leadership Conference, held Aug. 13-15 at Detroit’s Cobo Center.   Designed to redefine the meeting and event housing management experience, Resiada’s integrated software streamlines… more
Aug 13, 2019
AI-powered meeting automation platform SummitSync has teamed up with Conversica, creator of conversational AI Assistants for business. The goal of this partnership is to help mutual customers maximize event ROI by driving more pre-show meetings and post-event follow-ups. By pairing SummitSync’s conference and trade show intelligence with Conversica’s AI Assistant automated lead engagement, event marketers and sales teams can take advantage of streamlined software automation to more efficiently find, book and manage sales meetings at events. The joint platform automatically syncs details with… more
Aug 06, 2019
Socio has added two new products to its event management platform and has raised $6 million in Series A funding.  Like the Socio Event App, Socio Lead Retrieval and Socio Live Display focus primarily on the in-event experience. According to Socio officials, these new offerings align with Co-founder and CEO Yarkin Sakucoglu’s vision of Socio becoming “the only software event organizers need throughout the lifecycle of their events.” “The average B2B company spends around 22 percent of its marketing budget on events,” said Sakucoglu. “When done right, events are the most powerful source of… more
Jul 30, 2019
Event technology software provider Ungerboeck has partnered with TIBCO Software to launch Ungerboeck Connect, a new online tool that allows Ungerboeck customers to build integrations with other software systems quickly and easily. With TIBCO Cloud Integration, users can bring all their data streams together and seamlessly connect the important applications they already use from a user-friendly integration Platform-as-a-Service (iPaaS). “For most of our customers, Ungerboeck is the core CRM, event management, registration and financial system,” said Manish Chandak, president and CEO of… more

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