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Sep 12, 2023
Sponsored article by MCI USA
Creating exceptional experiences for attendees is the ultimate goal in the current landscape of event management. The challenge lies in tailoring these experiences to meet the unique needs of both show organizers and their attendees. With over three decades of industry experience, MCI USA understands these challenges and has cultivated a team of seasoned professionals to revolutionize the industry. This commitment to excellence is exemplified by the synergy between their veteran leadership team and use of the innovative registration, housing and lead management… more
Sep 08, 2023
Exhibiting companies now have a new way to scan badges and generate leads at trade shows thanks to Utah-based mobile software startup Mobly, a mobile-first SaaS platform that captures leads and instantly integrates them into customer relationship management (CRM) and marketing automation platform (MAP) systems for immediate follow-up.
Using the Mobly app on a smartphone or tablet, booth staff can search contacts by name and company or snap a picture of a badge or business card. Mobly then enriches the lead information and automatically syncs the data in CRMs or MAPs, reducing the time to… more
Sep 01, 2023
Beyond leads, it’s always been a challenge for exhibiting companies to measure ROI from trade shows. While leads generated is an important metric for evaluating the value of a specific trade show vs. the overall costs, it’s not the only objective when it comes to exhibiting. However, it’s way more difficult to measure marketing goals like brand awareness, engagement, sales conversions, customer satisfaction and thought leadership from face-to-face.
More and more, chief marketing officers and key stakeholders want data. How are exhibit managers measuring impressions, meetings, quality of… more
Aug 24, 2023
For decades, on-site tours of meeting and event facilities have played an essential role in helping event planners make well-informed decisions about venue and space selection and logistics. But with event professionals facing increasing time, budget and travel limitations, digital site tours using virtual reality (VR) technology have become an increasingly helpful tool in enabling planners to explore venues from anywhere in the world without having to leave the office.
Today’s VR tours offer immersive and realistic experiences, allowing planners to navigate through event spaces, view… more
Aug 18, 2023
In August, multilingual meeting technology and services provider Interprefy debuted a major upgrade to its artificial intelligence (AI) real-time translation solution, which translates live speech from 45 languages and regional dialects into AI-generated audio and captions in 74 languages.
Interprefy’s solution now supports two-way translation and can simultaneously translate multiple spoken languages during live events and meetings — the first and only live translation solution capable of doing so, according to Interprefy officials.
“As global communication continues to expand, so should… more
Aug 11, 2023
Event technology solutions are evolving at warp speed again, giving event professionals even more tools to streamline the experience for them and attendees. Check out a few of the latest offerings to hit the market.
Cvent
Cvent, an industry-leading meetings, events and hospitality technology provider, unveiled its new Cvent Events+ solution, which is designed to deliver an always-on branded event hub to promote future events and webinars and showcase video content from past events.
"Many of today’s event organizers and marketers are hosting more events — across… more
Aug 03, 2023
Bizzabo, the Event Experience Operating System (OS), unveiled “The State of In-person B2B Conferences: Analyzing Organizer and Attendee Insights on Today's Most Impactful Gatherings,” a comprehensive report underscoring the value of face-to-face events.
Despite a year of headlines about economic uncertainty and layoffs, in-person events are thriving, according to the survey,” said Alon Alroy, co-founder and chief marketing officer of Bizzabo.
In June 2023, Bizzabo conducted the extensive survey of more than 4,000 event organizers and attendees to gain deeper insights into the current… more
Jul 28, 2023
Event technology continues to rapidly evolve, providing the industry with inventive strategies for marketing and producing the most successful, engaging and efficiently run gatherings. Check out some of the latest solutions aiming to make the event experience easier and more rewarding for organizers, marketers and attendees alike.
NoteAffect
NoteAffect, an AI driven software learning and workflow management platform for conferences, launched Event-Ace, a new platform specifically created for the events industry. Based on the company’s award- winning platforms Note-Smart for education and… more
Jul 20, 2023
Bizzabo, the Event Experience Operating System (OS), unveiled new offerings with Klik, the onsite wearable technology that the company acquired in 2021. The additions include two major updates to Klik Experiential, its wearable event technology for B2B conferences and flagship events: The Edge, an innovative update to its SmartBadge™, and Klik à la Carte, a new individual option for non-Bizzabo customers.
“We’re excited about The Edge because it’s the sleekest SmartBadge™ yet,” said Alon Alroy, co-founder and CMO of Bizzabo. “The Edge offers the same data collection, engagement and… more
Jul 14, 2023
On the heels of posting its strongest fiscal year in nearly a decade for meetings, incentives, conferences and exhibitions — and many more to come this year and in 2024 — Discover Puerto Rico is further stepping up event marketing efforts with groundbreaking virtual reality (VR) technology.
Through a strategic partnership, Discover Puerto Rico has become the first destination marketing organization to partner with CyberDyme, a leading provider of virtual reality sales and marketing solutions, to provide an immersive sales presentation experience for prospective event clients through its… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.