News
Jul 28, 2021
Do you want to leave your event audience stunned just like the last marketing campaign of a brand you fell in love with? Convincing potential attendees to attend your event is a difficult task.
Get these five marketing strategies in place for your next event, and see a flurry of global audiences come your way.
Invite attendees to pre-login and network with peers: Replicate the X factor of a meet-and-greet for your virtual attendees. Invite them to a virtual soiree where they can pre-login onto the virtual event platform to interact with people of similar interests. This marketing tactic… more
Jul 28, 2021
Full-service production company CNTV has been helping clients tell their unique stories through dynamic video coverage experiences for nearly 14 years. To amplify those messages and further boost engagement, attendance and revenue, the company recently launched CNTV Marketing, offering a one-stop solution for the meetings, exhibitions, and events industry.
“We’ve consistently heard from clients that they are interested in more holistic offerings from CNTV, and the marketing division will provide just that,” said Carrie Ferenac, co-founder and president of the company. “It’s not only about… more
Jul 28, 2021
As live trade shows begin to take place in person, many are enjoying a surge of pent-up demand as attendees and exhibitors jump at the chance to conduct face-to-face business once again. Here are two events that not only pulled off successful iterations last month, but were also the first live, in-person trade shows representing their respective industries to take place since the pandemic began.
Sweets & Snacks Expo
It seems like a no-brainer that the Sweets & Snacks Expo would return to the world during National Candy Month. Held June 22-25 at the Indiana Convention Center in… more
Jul 27, 2021
When Josh Hotsenpiller developed the idea of a platform launching events into the virtual world, he sought a name that matched what he believed to be an out-of-this-world idea. Juno, the name of a satellite orbiting Jupiter, immediately jumped out.
JUNO, Hotsenpiller’s company, has been firing on all cylinders since launching in mid-2020. Already a successful entrepreneur through CrowdHub and three previous start-ups, Hotsenpiller saw there was space in the ever-evolving events industry to reach a new level of connection. He has not so quietly been building an all-star team to meet the… more
Jul 26, 2021
Mirroring the red-hot U.S. job market, the trade show and events industry is continuing to experience an influx of new hires and promotions as it works to get back to normal. Check out who’s moving up the ladder at a host of organizations across the events spectrum:
Clarion Events
Clarion Events has appointed 20-year trade show industry veteran Rita Ugianskis-Fishman as vice president of its Food & Beverage Group show portfolio, which includes the Western Foodservice & Hospitality Expo; Florida Restaurant & Lodging Show; International Restaurant & Foodservice Show of New… more
Jul 23, 2021
Life at one of the busiest convention centers in the U.S. has been anything but idle over the past 18 months of the COVID-19 pandemic. New York City’s Javits Center closed for events last year, but it has been humming with other activity ever since, playing a key role in the recovery of the Empire State while operating as a COVID-19 field hospital then as the largest vaccination site in the U.S., administering more than 600,000 shots.
Behind the scenes, it was also busy working on the final phase of a $1.5 billion expansion that was completed in May, adding 1.2 million square feet of total… more
Jul 21, 2021
Cathy Song Novelli joined the popular event technology platform Hubilo as senior vice president of marketing and communications in April. But she is quick to point out that this is “not my first rodeo.”
Based in Silicon Valley, Novelli is rich with experience producing events, enhancing branding and delivering high-level marketing for household-name companies like MySpace and Pandora. So her BS alarm is sparked when she hears companies say platforms create events attendees love. “As a marketer, I take great offense at that,” she said. “Event organizers use all of their creativity to create… more
Jul 20, 2021
The Greater Miami Convention & Visitors Bureau appointed David Whitaker as its new president and CEO following a six-month executive search by a 14-member committee comprising local business and community leaders who reflect Miami-Dade County’s rich diversity.
The appointment is a homecoming for Whitaker, who worked for the Greater Miami CVB from 1990-2007, most recently as executive vice president and chief marketing officer. He then went on to serve as president and CEO of Tourism Toronto for eight years, and then president and CEO of Choose Chicago for five years.
“David brings back… more
Jul 19, 2021
Prompted by a previous panel with four digital event platform CEOs held June 10 during UFI, The Global Association for the Exhibition Industry’s European Conference, in which eyebrows were raised when it was mentioned that digital event platforms owned customer data, UFI hosted a new panel to debate the issue last week with five top trade show organizing companies.
Held July 15 online, the "Data Ownership an Organisers Perspective" panel was moderated by trade show journalist Danica Tormohlen, with panelists Tarsus Group CEO Douglas Emslie, Emerald CEO Herve Sedky and Clarion Events’… more
Jul 19, 2021
Trade Show News Network (TSNN) is pleased to announce the appointment of Lori Tenny as Editorial Director. She is an award-winning editor, writer and strategist who has worked in publishing for more than 25 years, 16 of which have been spent covering the meetings and events industry.
In her new role, Tenny will be overseeing TSNN, the No. 1 online news source for the trade show industry, and Corporate Event News, an online news publication for corporate event planners and professionals.
"TSNN and Corporate Event News are extremely fortunate to have Lori joining on as editorial director… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.