News

Oct 01, 2020
Seattle-based event marketing platform Banzai recently acquired High Attendance, a cloud-based virtual and hybrid event management software for enterprises. Banzai plans to integrate its flagship marketing automation platform, Banzai Reach, with High Attendance’s platform to give Banzai customers — including Adobe, Chef Software, Dell, Pure Storage and other large enterprises — a seamless experience for growing and engaging their audiences. “Currently the event marketing landscape is a mess,” said Brian Goldfarb, CMO at Chef Software. “It’s littered with half-baked solutions that were not… more
Sep 30, 2020
Louisville Tourism, the marketing agency charged with promoting the Kentucky city as a travel destination, has unveiled hospitality industry initiatives designed to address racial imbalances inside and outside the organization while promoting its reputation as an inclusive and welcoming destination. Launched on Sept. 23, the same day that charges against one police officer involved in the killing of Breonna Taylor were announced, the new initiatives come as Louisville finds itself in the spotlight while the nation reckons with its history of racial disparities. “As we process the grief and… more
Sep 30, 2020
Seeing a need to help artisans and craftspeople operating sole proprietorships and family businesses connect with buyers once again in a live retail environment, Fairfax, Va.-based event management firm Spargo is taking action. After a popular local craft festival, Sugarloaf, filed for bankruptcy in June, Spargo sprung into action, launching a series of Capital Craft Fairs. “Witnessing the loss of Sugarloaf events, a local tradition for more than four decades, hit a nerve and at the same time presented an opportunity that we were poised to pursue”, said Susan Bracken, president and CEO of… more
Sep 29, 2020
Dallas Market Center has signed a multi-year development and management agreement with Dubai Global Connect, the new 10-million-square-foot wholesale marketplace in Dubai opening in 2023. The deal was signed with the Dubai Global Connect ownership team, comprising the Investment Corporation of Dubai in partnership with Dubai South, an emerging master-planned district.  Currently under construction, Dubai Global Connect will be the first permanent B2B marketplace for consumer goods in the Middle East, open year round to qualified retail buyers and designers, manufacturers and industry… more
Sep 28, 2020
Event Leadership Institute (ELI) and McVeigh Global Meetings and Events have partnered to launch the Business Owner Mentorship Program, providing coaching and consulting to event professionals who’ve been negatively impacted by the pandemic. “Event business owners, agencies and third-party suppliers went from a banner year in 2019 to a full ground stop of work in March,” said Howard Givner, founder of ELI and a former event agency owner. “Now they’re scrambling for survival and resources to help them chart a path to come out of this crisis.” The new program came out of an ELI-led initiative… more
Sep 24, 2020
Meetings in Seattle are about to be back in business. Washington State Governor Jay Inslee has modified the state’s Phase 2 and Phase 3 restrictions around business meetings, professional development training and testing, and similar activities, effective Sept. 21. According to the new guidance, the Governor’s Safe Start reopening plan will permit meetings and business events to be held at an indoor capacity of 30 percent or 200 guests, whichever is less (excluding venue staff). Adherence to strict COVID-19 protocols must be followed, including implementation of social distancing… more
Sep 24, 2020
The NAB Show, the leading trade show and conference for media, entertainment and technology professionals held each spring in Las Vegas, is gearing up to launch NAB Amplify. This year-round digital platform is designed to serve, engage and grow the show’s global community. Launching in beta in November, the interactive online platform will work to support and extend the live show’s impact by providing ongoing, real-time opportunities for networking, discovery and education. In addition to connecting users with relevant products, services and information to advance their businesses and… more
Sep 23, 2020
While there has been an understandable drop in new and renewed business deals in the trade show industry lately, there have been some bright spots, particularly in the virtual space. Here are a few companies continuing to forge ahead as they prepare for a post-COVID-19 business future. Stetson Convention Services  Pittsburgh-based Stetson Convention Services has been tapped by Jamie Belkin Productions, Cleveland Clinic and The Commission on Presidential Debates to help produce the 2020 Presidential Debate, set for Sept. 29 at the Health Education Campus of Case Western Reserve University… more
Sep 22, 2020
Last week PCMA announced the next steps in its global business events industry recovery plan, Recovery Discovery, at a series of digital broadcasts in Asia Pacific, EMEA and the Americas late last week. The announcements provide PCMA members, partners and business event stakeholders all over the world with new opportunities to gain actionable insights and community connections that will help them be successful through the pandemic and beyond. "PCMA is making bold moves to help our audiences — from business event strategists to destination marketing organizations to premier venues around the… more
Sep 22, 2020
IBTM World 2020, part of Reed Travel Exhibitions, will transition to a virtual event this year. Originally scheduled for Dec. 1-3 in Barcelona, the in-person component of the event will not take place as planned. This decision was made by show officials in close consultation with partners as a result of the unpredictable travel restrictions that continue to be in place across the globe because of COVID-19. “Whilst we have been planning positively for a live event in December, and we know that people want to get back to meeting face-to-face, the situation across Europe and the wider world… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact