News
Jun 15, 2021
Ask event teams about their high-priority KPIs and good audience engagement is sure to feature in the list. But keeping the audiences engaged in a virtual setup can be hard. Great event teams do a few common things to up their audience engagement game. Here are five of those tips for your next virtual event.
Create an engagement-first agenda: You get the audience engagement you plan for. So, start with creating an agenda that is conducive to driving audience participation. Plan for activities that need audiences to get involved during the event, and not just sit back and listen. Schedule… more
Jun 14, 2021
Michael Duck, executive vice president for commercial development at Informa Markets and Informa Group, is the president-elect for UFI, the global association for the exhibitions industry. The role, spanning 2022-2023, will become official at the conclusion of the 88th UFI Global Congress, set for Nov. 3-6, 2021 in Rotterdam, The Netherlands.
As incoming president, Michael Duck will work closely with the president and outgoing president as part of the trio managing UFI at the highest level. The group’s primary mission is to help UFI to continue to connect, support and promote the exhibition… more
Jun 11, 2021
Previously, personalization meant just addressing customers by their first names (We all have written those emails with Hi {First Name}, :) haven’t we?). Cut to today, times have changed. So has consumer sentiment. Now personalization requires marketers and event professionals to be prepared with as much context on customers’ experiences as possible.
The rapid adoption of Virtual Events has opened the door to new ways of understanding the context and preferences of audiences. Here are 5 lesser-known ways in which you can personalize your next virtual event experience.
Personalize your… more
Jun 11, 2021
With so many people across the world facing a plethora of mental and emotional challenges, we’ve come to understand in no uncertain terms how stress can negatively impact our performance, both personally and professionally.
After recognizing the deleterious effects that pandemic-related stressors were having on its workforce, Freeman enlisted the help of the Center for BrainHealth, a leading brain research center at The University of Texas at Dallas, to help improve employee wellbeing, health and performance via an innovative company-wide initiative.
Launched in March, the BrainHealthy… more
Jun 10, 2021
Event professionals worldwide have been learning quickly and transforming in-person to virtual events, over the last year and the industry is evolving fast. One of the key challenges event professionals face now though is releasing profits from virtual events - overcoming the challenge requires a new playbook.
A recent report by EventMB suggests that 40% of event professionals have not been able to generate a profit from virtual events. If you are among the 40% or if maximizing virtual event ROI has been a long-standing goal, here are 3 key pillars to take care of at your next event:
1.… more
Jun 10, 2021
With the COVID-19 pandemic hanging over the event industry’s head for more than a year now, creating safe in-person meetings and conferences has become a laser point-of-focus for meeting and conference planners. To meet that demand, event tech companies have been rising to the occasion with new and contactless software tools to provide peace of mind for attendees, exhibitors, event staff and planners alike. Here are a few to consider as organizations welcome back groups in person:
Konduko Kontactless
Launched in 2013, Swiss-based Konduko provides Kontactless Smart Event technologies that… more
Jun 09, 2021
After 30 years in the Las Vegas events business, Melanie Bash isn’t exactly a deer in the headlights maneuvering down the Strip. But she knows that for event organizers and corporate meeting planners, the city’s vast options can be daunting. Trying to find the right venue is hard enough in regular circumstances, but even worse when factoring all of the health and wellness research that goes into bringing events back to life.
Recognizing a need to personalize experiences as Las Vegas reopens, Bash has teamed with DMC veteran Molly Hoisington to found a concierge service in partnership with… more
Jun 08, 2021
Hugs replaced fistbumps as the days of yesteryear reappeared during the Connect and BizBash collocated event at Red Rock Casino Resort and Spa in Las Vegas.
The B2B conference geared toward matching event planners with venue personnel to spur future business, and evrent inpiration from BizBash, drew about 750 attendees in-person May 22-24, with another 1,500 event professionals participating online.
Connect and BizBash were in the unusual position of hosting a second event during the pandemic, having executed a scaled-down and delayed version of its largest annual conference last fall in… more
Jun 08, 2021
The Exhibition Services & Contractors Association has launched a new campaign to demonstrate how its members are preparing to relaunch trade shows, meetings and events with safety top-of-mind. Aptly named the ALL IN Event Readiness Campaign, the effort aims to bring a renewed level of communication and information to the industry by sharing member stories on their readiness efforts, the challenges they’ve faced and how their resiliency has made them stronger in supporting their customers.
“ESCA and its members have an unwavering commitment, resilient confidence and a resolve to unite… more
Jun 07, 2021
A host of exhibition leaders will be joining Tarsus Group CEO Douglas Emslie at the Event Industry Backyard Ultra, some of them lending their legs as runners and others sharing their knowledge via an impressive roster of livestreamed education sessions.
Kicking off at 11 a.m. EDT (4 p.m. UK time), the event will feature more than 30 runners joining Emslie from across the globe as he runs a 5K race every hour for a straight 24 hours in an effort to raise $24,000 for the Meetings Industry Fund, Indian Red Cross Society and EventWell.
“The charities we have chosen will help people not only… more
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.