News
Mar 24, 2013
When designing your e-mail newsletters, you probably devote most of your time to the content and layout. But, are you giving enough thought to your subject line?
Research has shown that the subject line has a major impact on the open and click-through rates for e-mail communications.
Follow these simple rules for writing compelling subject lines to improve your open and click-through rates.
Avoid using promotional phrases, CAPS or exclamation marks. You do not want to come off ‘salesy’, aggressive or non-authentic. You want to gain the trust of your readers… more
Mar 24, 2013
When designing your e-mail newsletters, you probably devote most of your time to the content and layout. But, are you giving enough thought to your subject line?
Research has shown that the subject line has a major impact on the open and click-through rates for e-mail communications.
Follow these simple rules for writing compelling subject lines to improve your open and click-through rates.
Avoid using promotional phrases, CAPS or exclamation marks. You do not want to come off ‘salesy’, aggressive or non-authentic. You want to gain the trust of your readers… more
Mar 24, 2013
The Global Spectrum- managed Saint Charles Convention Center in St. Charles, Mo., recently upgrading the building’s wireless technology to offer as much coverage as possible to events in the facility
The state-of-the-art system is designed to accommodate large events that require numerous, simultaneous users on a variety of mobile and wireless platforms, according to center officials.
The Cooperating School Districts Midwest Education Technology Conference (METC) event in February put the new system to the test.
The system accommodated more than 2,500 devices during the three-day event… more
Mar 22, 2013
Timed with the American Society of Association Executive’s annual legislative fly-in for American Associations Day, held March 18-19, the organization gathered letters to deliver to Senate offices opposing a proposed amendment to H.R. 933 that would prohibit federal agencies from sending more than 25 employees to any meeting or conference held in the United States.
The amendment, sponsored by Sen. Tom Coburn (R-OK), which was offered in response to reports last year of wasteful conference spending by the General Services Administration and the Department of Veterans Affairs, was… more
Mar 20, 2013
Improving expectations of sales and the position of the United States at the top of global market drove increasing exhibitor and attendee confidence at 2013 EXHIBITOR Show, the annual gathering of the trade show industry that took place March 17–21 at Mandalay Bay Resort & Casino in Las Vegas.
Some 296 exhibitors presented everything from motion-activated displays to live sculpting to inflatable chairs, not to mention the latest in creative strategy and social media integration. The show attracted about 5,600 attendees and spanned approximately 67,000 square feet, up 13.5 percent… more
Mar 18, 2013
The trade show industry started off last year with strong numbers, as tracked by the Center for Exhibition Industry Research’s Index, with continued growth of 2.4 percent in the first two quarters of the year, but the third and fourth quarters saw a slowdown, with 2012 ending with overall 1.5-percent growth.
The numbers missed CEIR’s initial projections of 2.9-percent year-over-year growth for 2012, compared with 2011. Even though the last two quarter’s numbers were down, they still marked 10 consecutive quarters of growth for the trade show industry.
While the results… more
Mar 18, 2013
The new convention center in Nashville, Tenn., is set to open its doors with a big grand opening celebration that will feature a free concert with musician Sheryl Crow, street party and open house for the community during the May 19-20 event.
“I continue to be impressed by the size and beauty of the Music City Center and encourage Nashvillians to see it for themselves during the grand opening,” said Nashville Mayor Karl Dean.
He added, “There’s no doubt we are a city with momentum, and with the opening of the Music City Center in May, even more tourists and… more
Mar 17, 2013
There’s no question that people love their pets, especially taking into account the record-breaking show numbers that recently were revealed for the American Pet Products Association’s and the Pet Industry Distributors Association’s Global Pet Expo 2013.
The show, held Feb. 20-22 at Orlando’s Orange County Convention Center, attracted 5,327 buyers, a 5-percent increase, compared with last year.
There also more than 3,000 new pet product launches, 964 exhibitors and 2,686 booths sold – the highest post-show numbers reported in Global Pet Expo’s nine-… more
Mar 17, 2013
The International Association of Exhibitions and Events has chosen Galen Poss, COO of dmg :: events, as the 2013 "Legend of the Industry" for this year’s IAEE Krakoff Leadership Institute, as well as recently formed a strategic partnership with the Americas Incentive, Business Travel & Meetings Exhibition, on tap June 11-13 in Chicago, to produce educational content.
The IAEE Krakoff Leadership Institute, which provides professional development for a group of industry professionals who were selected by the Krakoff Leadership Institute Committee as the industry’s future leaders based on… more
Mar 17, 2013
Your event mobile app is up and running, and looks fabulous. Now, the next big thing on your to-do list is how to spread the word about its availability and features. Here are some ideas with examples to help you build an online marketing plan to promote it amongst your event participants:
Web site: Add it to the front page of your website; include links or QR Codes that link directly to the app store for downloading.
Example: Semicon West
Press Release: Write a press release that will catch the attention of the media representatives who will be attending your event. Ideally… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.