4 Tips to Craft Powerful and Strategic Silent Event Marketing Videos

Submitted by ltenny@tsnn.com on Wed, 07/27/2022 - 12:53

The following adage holds true: Everything old becomes new again—now including silent films.

According to Hootsuite, about 85% of all Facebook videos are seen and not heard. It’s not hard to imagine why. Many times, it’s not doable (or socially acceptable) to turn up the volume on a phone or laptop to listen to the audio on video content. Viewers often settle for watching video content on mute and relying on silent cues ranging from context to captions.

Latest UFI Global Exhibition Barometer Indicates Industry Bouncing Back, Highlights Global Outlook for 2023

UFI, the Global Association of the Exhibition Industry, has released its latest flagship Global Exhibition Barometer research report, designed to take the pulse of the global exhibition industry, with results pointing to a continued wave of positivity. 

TSNN Partners with JWC GMBH to Launch Venue and Service Provider Search Platform venueScout

Trade Show News Network (TSNN), a member of Tarsus Group, and the world’s leading news and online resource for the trade show, exhibition and event industry, has partnered with jwc GmbH, the leading advisory services firm for the trade fair and conference industry, in their launch of venueScout, the definitive global platform connecting professionals looking to organize and host events and venue operators and service providers looking to capture more business.

ExpoPlatform Survey Reveals Key Challenges in Return to Live and the Role Event Tech Plays

ExpoPlatform, an international event technology company supporting leading global exhibition organizers with digital innovations for more valuable in-person events, released the findings of its recent “Event Tech Returns to Live” survey. The results pointed to the main obstacles event professionals face in the new era of events and the ways digital tools can help overcome them.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.