There is a perception by some Event Managers that the best booth staffer is always the outgoing sales person who is outspoken and fun. While sales reps can be great staffers, there are other personality types and expertise characteristics that can be just as important to round out your perfect team. Below I outline some key roles for booth staffers candidates you can use to fill those roles at your next trade show.
Engager/Crowd Gatherer
UFI, the Global Association for the Exhibition Industry has taken a look into their crystal ball and come up with “5 Trends to Watch in 2018”.
The good news is the exhibition industry here in the US and in most places overseas continues to grow, the challenges include recruiting and retaining key talent and staying on top of security initiatives.
Getting together face-to-face was the primary goal of the 2017 IAEE Expo! Expo! Annual Meeting and Exhibition, which took place Nov. 28–30 at the Henry B. Gonzalez Convention Center in San Antonio, Texas.
The show focused on making connections, both with fellow attendees and with education sessions that ran on three tracks: researched-informed, data-guided and experience-designed.
Full-service event production company, Shepard, has acquired McCUNE Audio-Video-Lighting, a California-based provider of audio-visual and entertainment services for the events industry.
The acquisition will help expand Shepard AV, the Atlanta-based company’s audio-visual division.
“It’s an exciting time for Shepard AV,” said Stuart Danneman, executive vice president of Shepard AV.
The IAEE Expo! Expo! Annual Meeting and Exhibition 2017 drew some great technology features to the show. This year’s event, held Nov. 28–30 at the Henry B. Gonzalez Convention Center in San Antonio, Texas, offered some very interesting technology engagement options for those in attendance.
Technology as education: At the education session titled Leveraging Digital Insights to Create Brand Experiences, Wilson Tang, vice president at Freeman XP, talked about using technology to create customized brand experiences.
After more than 12 years, President and CEO Deborah Sexton has decided to move on from the Professional Convention Management Association and will step down after the upcoming Convening Leaders event in January in Nashville.
Sexton shared her decision with the Board of Directors at the September meeting. The Board voted unanimously to approve COO Sherrif Karamat as the new CEO.
This follows careful succession planning at PCMA, where Sexton and Karamat have worked closely together since 2005.
The Global Destination Sustainability Index has released its second sustainability performance ranking of 40 meeting and events cities throughout the globe.
Looking for that perfect gift for someone? There are two really great books available written by trade show professionals that would make a perfect addition for anyone’s bookshelf.
The first book – “Lessons of an Entrepreneur: How to Grow, Take Risks and Survive” - was written by The Expo Group Founder and Chairman Ray Pekowski.
One of the best things about our industry is that we’re not limited by geography or cultural boundaries. Because each country has its own exhibiting style, rules and practices, it’s important to acquaint yourself and your team with the differences so you don’t go into this process blindly.
During my career, I’ve had the opportunity to manage global brand activations for many clients and I’ve developed practices that provide the best opportunity for success.
a2z, Inc., provider of cloud-based event management and marketing tools, has been busy developing several new event technology solutions for trade show, exhibition, conference and professional meeting organizers.
In an effort to spread the word about these solutions throughout the events industry, the company showcased three new offerings at Expo! Expo! Annual Meeting, held Nov. 28-30 at the Henry B. Gonzalez Convention Center in San Antonio, Texas.
