After a relatively quiet period, the global exhibitions market has heated up in the mergers and acquisitions sector, with Hospitality Management Group, UBM and Messe Frankfurt all recently making buys.
As an exhibitor, you carefully select which shows to attend, invest time and money in these events and create the ideal booth. But have you invested time into developing a strategy for these events to maximize your ROI?
Achieving a successful show experience depends on having a strong presence at the show, driving customers and prospects to your booth, and converting those leads into sales. Here are four tips to help you achieve your goal:
A brand experience company and an event technology service provider recently have made key acquisitions.
In an effort to enhance its interactive experience capabilities, Freeman has acquired Helios Interactive, the latest in a series of commitments Freeman has made since forming Freeman Digital Ventures, a fund set up to accelerate innovation and provide investments and partnerships supporting the increasing impact technology and digital advances are having on the brand experience category.
From building houses through Habitat for Humanity and helping homeless pets at a local animal shelter, to helping victims of natural disasters and building bikes for underprivileged children, volunteer projects are becoming increasingly popular at trade shows and conferences as companies and organizations look for ways to give back to their host communities.
Three teams of Clark County (Nev.) student entrepreneurs earned the opportunity to pitch their business ideas at CES 2018 - owned and produced by the Consumer Technology Association (CTA) - Jan. 9-12 at the Las Vegas Convention Center.
The PCMA Education Foundation Leadership Committee reviewed an extraordinary group of candidates for the 2018 Board of Trustees. Following committee deliberations and approval by the current Board of Trustees, the slate was deemed elected. Officers and Trustees will immediately take office Jan. 11 following the PCMA annual meeting, Convening Leaders in Nashville, Tenn.
2017 SLATE OF TRUSTEES
As the total amount of exhibition space available around the world continues to grow, exhibition organizers have a more and more diverse choice of venues available in their target markets.
With an NFC-enabled mobile app, attendees can check into an event or individual sessions, swap contact details or collect content, all by using their own smartphones. While Android phones have offered access to NFC capability for some time, it’s taken longer for the iPhone to catch up, with Apple announcing earlier this year that the existing NFC capability on the iPhone (currently used primarily for Apple Pay) was being opened-up to third-party app developers in the iOS 11 update.
It wasn’t that long ago when trade shows relied largely on paper processes for registration and promotion, and exhibit booths featured large panels with static copy and graphics. That’s all changed.
This article is the first in a series that we will be running throughout the holiday season shining a bright, well-deserved spotlight on companies that are #GivingBack.
Is your company #GivingBack? Tweet us using the #GivingBack hashtag to @TSNN_com_us and we’ll feature what your company is doing to help make the world a better place!
Several event, exhibit and airline companies are doing their part to give of their time and energy in an effort to help build a kinder and more equitable world.
