TSNN Research QUICK Survey: Attendee Marketing - What's Working? What's Not?

April 1, 2016

Attendance size and quality is the essential element of any successful convention or exhibition. Rapid change due to technology is transforming the attendance marketing process. 

To help event management improve their attendance marketing strategies and efforts, TSNN and the Event Marketing Institute are asking TSNN readers to participate in an industry study focused on attendance marketing benchmarks and best practices. 

The individual responses will be studied in aggregate and are confidential. To thank you for participating, you will receive a complimentary summary of the key findings.

This report will allow you to benchmark your organization vs. industry averages and other findings. We hope you click the link below and take less than 10 minutes to complete this survey or recommend it to the appropriate person in your organization. Thank you in advance for participating in this study. 

This survey will become the first of several high-level projects that will make up TSNN's new Research Division in collaboration with the Event Marketing Institute. The Attendance Marketing Best Practices Study report will be available in May. 

Here is a link to the survey: 
https://www.research.net/r/AttendanceMarketingStudy

Please complete the survey by April 8, 2016. 

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.