Tech News

Mar 24, 2013
When designing your e-mail newsletters, you probably devote most of your time to the content and layout.  But, are you giving enough thought to your subject line? Research has shown that the subject line has a major impact on the open and click-through rates for e-mail communications.  Follow these simple rules for writing compelling subject lines to improve your open and click-through rates. Avoid using promotional phrases, CAPS or exclamation marks. You do not want to come off ‘salesy’, aggressive or non-authentic.  You want to gain the trust of your readers… more
Mar 24, 2013
The Global Spectrum- managed Saint Charles Convention Center in St. Charles, Mo., recently upgrading the building’s wireless technology to offer as much coverage as possible to events in the facility The state-of-the-art system is designed to accommodate large events that require numerous, simultaneous users on a variety of mobile and wireless platforms, according to center officials. The Cooperating School Districts Midwest Education Technology Conference (METC) event in February put the new system to the test. The system accommodated more than 2,500 devices during the three-day event… more
Mar 24, 2013
The Global Spectrum- managed Saint Charles Convention Center in St. Charles, Mo., recently upgrading the building’s wireless technology to offer as much coverage as possible to events in the facility The state-of-the-art system is designed to accommodate large events that require numerous, simultaneous users on a variety of mobile and wireless platforms, according to center officials. The Cooperating School Districts Midwest Education Technology Conference (METC) event in February put the new system to the test. The system accommodated more than 2,500 devices during the three-day event… more
Mar 24, 2013
When designing your e-mail newsletters, you probably devote most of your time to the content and layout.  But, are you giving enough thought to your subject line? Research has shown that the subject line has a major impact on the open and click-through rates for e-mail communications.  Follow these simple rules for writing compelling subject lines to improve your open and click-through rates. Avoid using promotional phrases, CAPS or exclamation marks. You do not want to come off ‘salesy’, aggressive or non-authentic.  You want to gain the trust of your readers… more
Mar 17, 2013
Your event mobile app is up and running, and looks fabulous.  Now, the next big thing on your to-do list is how to spread the word about its availability and features. Here are some ideas with examples to help you build an online marketing plan to promote it amongst your event participants: Web site: Add it to the front page of your website; include links or QR Codes that link directly to the app store for downloading. Example: Semicon West Press Release: Write a press release that will catch the attention of the media representatives who will be attending your event. Ideally… more
Mar 17, 2013
Your event mobile app is up and running, and looks fabulous.  Now, the next big thing on your to-do list is how to spread the word about its availability and features. Here are some ideas with examples to help you build an online marketing plan to promote it amongst your event participants: Web site: Add it to the front page of your website; include links or QR Codes that link directly to the app store for downloading. Example: Semicon West Press Release: Write a press release that will catch the attention of the media representatives who will be attending your event. Ideally… more
Mar 11, 2013
Imagine a world in which your exhibitors created robust targeted marketing campaigns that start months before your show and extend long after the show was over. Imagine a world where your attendees paid attention to those campaigns because they spoke directly to their needs and interests. Imagine this is also a revenue source for your organization. The Association for Manufacturing Technology didn’t just imagine it. They created an application for exhibitors at IMTS2012 (International Manufacturing Technology Show) that would deliver all of that. They call it MTInsight. MTInsight is an… more
Mar 11, 2013
Last week, Facebook revealed a new look for news feed that lets users focus on specific content-type feeds. According to Facebook, the primary purpose of this exercise is to facilitate what Facebook calls a “richer, simpler” user experience over all devices, including desktop.  As part of these updates, photo and videos will now be given more real estate and will be shared with a bigger blurb. Additionally, photos linked to location check-ins will get more visibility and weightage. These changes recognize the fact that photos are the entry point into most people’s… more
Mar 11, 2013
Last week, Facebook revealed a new look for news feed that lets users focus on specific content-type feeds. According to Facebook, the primary purpose of this exercise is to facilitate what Facebook calls a “richer, simpler” user experience over all devices, including desktop.  As part of these updates, photo and videos will now be given more real estate and will be shared with a bigger blurb. Additionally, photos linked to location check-ins will get more visibility and weightage. These changes recognize the fact that photos are the entry point into most people’s… more
Mar 11, 2013
Imagine a world in which your exhibitors created robust targeted marketing campaigns that start months before your show and extend long after the show was over. Imagine a world where your attendees paid attention to those campaigns because they spoke directly to their needs and interests. Imagine this is also a revenue source for your organization. The Association for Manufacturing Technology didn’t just imagine it. They created an application for exhibitors at IMTS2012 (International Manufacturing Technology Show) that would deliver all of that. They call it MTInsight. MTInsight is an… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact